Bertone Logo

Bertone LogoBertone Logo PNG

The Bertone logo is memorable, just like the work of the brand’s designers. The emblem encodes creativity, family talents, love for the motherland, and cars. The sign shows the chain of generations and the continuous movement forward.

Bertone: Brand overview

Founded:1912 – 2014
Founder:Giovanni Bertone
Turin, Italy

Bertone is an Italian company transformed in 2014 that has tuned a wide range of cars and created designer car accessories. The headquarters was located in Turin. The Bertone logo stands on modified cars of more than 11 brands, from luxurious Ferrari and Lamborghini to representative and strict Mercedes Benz and Volvo.

Each of the representatives of the Bertone family was engaged in their line of work. But Nuccio is best known for his tuning. During its existence, its team has completed 104 transformations.

Meaning and History

Bertone Logo History

The brand’s logo is rich and informative, as the group’s activities are extensive. Thoughtful images, a beautiful layout, and cryptic messages make the emblem a tuning example.

What is Bertone?

A family car styling and production group that existed from 1912 to 2014. The production plant was located in the commune of Grugliasco and, after the abolition, passed to Fiat and the rights to the brand to the Aldo Cingolani group, which intends to revive the brand as a designer.

1912 – 1998

Bertone Logo 1912

1998 – 2010

Bertone Logo 1998

2010 – 2014

Bertone Logo

A large symbol resembling a solid sign or note is at the center of the visual identity. Below is the brand’s name, underlined by a wide colored line of three segments: green, white, and red. At the very bottom, in thin letters, is the year of foundation.

The main part of the composition is made of metal, which indicates the durability and material of the car bodies that the manufacturers worked on, creating a special style.

The name of the company was given by the name of the founder Giovanni Bertone, who started with carriages. At the logo’s heart, the surname’s first letter is b. The symbol is stylized, like all the company’s products, but used in a lowercase version.

Multi-colored underlining is a tribute to the founding country—green, white, and red in miniature repeat the stripes of the flag of Italy.

The two multi-colored parts show the two divisions of the company: the production of cars and for design, which father and son handled. The first, green, represents the father, and the red – is Nuccio Bertone, who joined the group after World War II and gradually took the lead. His last strip, the designer’s death, led the company to bankruptcy in 2014.

The chain of connected segments is like a relay race from one generation of the family to the next, as well as the inextricable connection of all family members.

A message is encrypted in the sign, consisting of a note at the head of the image and the syllables of the name underlined in color: nota bene (pay attention).

Font and Colors

The logo uses the national colors of Italy and metallic gray for the main parts. Gray is a shade of blanks, and raw metal bases, which the brand’s designers turned into a masterpiece. Metal is a symbol of strength and strength.

The lettering font is similar to Copperplate New Black Extended but has a gradient and black stroke as style symbols.

Bertone color codes

Forest GreenHex color:#00933a
RGB:0 147 58
CMYK:100 0 61 42
Pantone:PMS 354 C
Fire Engine RedHex color:#d51224
RGB:213 18 36
CMYK:0 92 83 16
Pantone:PMS Bright Red C
Eerie BlackHex color:#1b1b1a
RGB:27 27 26
CMYK:0 0 4 39
Pantone:PMS Neutral Black C
Davy’s GrayHex color:#494847
RGB:73 72 71
CMYK:0 1 3 71
Pantone:PMS 446 C
Granite GrayHex color:#656565
RGB:101 101 101
CMYK:0 0 0 60
Pantone:PMS Cool Gray 10 C
Neon SilverHex color:#c7c7c7
RGB:199 199 199
CMYK:0 0 0 22
Pantone:PMS 420 C
White SmokeHex color:#f8f8f8
RGB:248 248 248
CMYK:0 0 0 3
Pantone:PMS 663 C