Bestune Logo PNG
The Bestune logo is unique and authentic. It represents the brand as a high-tech manufacturer of modern cars and highlights the company’s Chinese roots by incorporating ancient hexagram symbols from the I Ching.
Bestune: Brand overview
2006, Bestune, a Chinese automobile manufacturer, was established as a subsidiary of First Automobile Works (FAW), China’s leading state-owned automaker.
The company, originally called Besturn, began its journey with the launch of its first car, the B50 sedan, in the same year. The B50 was an upgraded version of the previous generation Mazda6, produced under a licensing agreement with Mazda.
Besturn expanded its range in the following years with several more models, most built on Mazda technologies and platforms. These included the B70 sedan and the V2 compact SUV.
By 2010, Besturn began developing its models for the Chinese market, including the X80 SUV.
By 2013, the brand’s presence had expanded significantly, with more than 100,000 vehicles sold in China annually. Elegant sedans and SUVs were targeted at the growing Chinese middle class.
In 2019, brand modernization saw the company’s rebranding from Besturn to Bestune, marking the introduction of modern models such as the T77 SUV.
Bestune has consistently expanded its product range and market presence in China, aiming to establish its reputation as the leading domestic brand of the modern era.
Bestune continues to operate as a subsidiary of the FAW Group. The vehicles are manufactured in China at joint ventures between FAW and leading automakers such as Toyota and Volkswagen.
By 2020, Bestune has reached a significant milestone, having sold 500,000 vehicles. The company has set a goal of achieving sales of more than 1 million vehicles per year by 2025, signaling its ambitious plans for the future.
Meaning and History
What is Bestune?
It is a Chinese automobile brand owned by the FAW (First Automobile Works) group. The company specializes in manufacturing a range of passenger vehicles, including sedans, SUVs, and electric vehicles. Known for its modern design, advanced technology, and competitive pricing, the brand offers consumers high-quality and affordable vehicles in China and internationally.
2006 – 2018
The manufacturer’s emblem harmonizes with the sign of the parent company, which incorporates a unit in its logo. This choice highlights the leadership and premium quality of the vehicles. The logo is designed in the form of:
- A steering wheel. The unit acts like the central bar. Its round shape emphasizes the perfection of the cars. It symbolizes movement. The company controls its future and confidently steers its journey toward destiny.
- A medal. The brand is a premium Chinese manufacturer targeting young, progressive, and ambitious buyers. The company is confident that its users are leaders in the global arena. The firm produces the best for the best. A combination of splendid design, innovation, and performance makes the brand worthy of the top spot.
The name in Chinese and English is placed below the image. The company used the name Besturn until 2018.
2018 – today
The Bestune logo stands out with a combination of tradition and modernity. At the top, large characters emphasize the brand’s Chinese origin. This element expresses respect for the company’s culture and history. The clear and confident style of the characters sets the tone for the entire composition.
Below the characters is the brand’s Latin name, presented in an unusual font. The letters have parts cut off, giving the font a resemblance to Asian symbols. The letter “E” is made up of three horizontal lines. This design adds a modern and futuristic touch to the overall style. Despite the difference in the length of the lines, the text is aligned in a harmonious and balanced way. The black color of the font highlights its strictness and simplicity, making the visual symbol confident and concise.
To the left of the text is the brand’s symbol — a metallic figure with smooth lines. In shape, it resembles a stylized letter “D,” but it is designed to look like a frame. The use of silver metal with black inserts gives the logo an expensive and serious appearance. The glossy texture adds depth, and the figure seems dynamic, creating a sense of forward movement.
The brand name is intentionally crafted with a clear hint. It combines the word “best” and a reference to precision or harmony (tune). This choice highlights the company’s commitment to creating cars where comfort and technology are perfected.
The Bestune emblem is an example of thoughtful design. It skillfully blends respect for roots with a modern vision, remaining simple yet expressive.
