BetMGM Logo PNG
The BetMGM logo embodies the image of a champion triumphantly moving through the world, showered in gold from massive winnings. With each successful step, this champion lets out a powerful, victorious roar, echoing the call of a predator confidently pursuing its goal. Every bet holds the potential to turn an ordinary player into the owner of incredible wealth, highlighting the excitement and thrill of the game. The emblem reflects the energy, anticipation, and excitement of success, where every participant gets a chance to test their luck and taste the thrill of victory.
BetMGM: Brand overview
BetMGM’s history began in 2018 when MGM Resorts International, one of the largest operators of casinos and hotels worldwide, decided to enter the sports betting and online gambling markets. This decision came in response to changes in U.S. law, including repealing the federal ban on sports betting in May 2018.
MGM Resorts International recognized that to succeed in online gaming, it must partner with an experienced player. In July 2018, MGM announced a joint venture with GVC Holdings, a UK-based company specializing in online gaming and betting technologies (now known as Entain). This partnership combined MGM’s expertise in casino and hospitality with GVC’s technical knowledge and online gaming experience.
The joint venture was initially called MGM GVC Interactive LLC. The company began by launching an online betting platform under the brand playMGM in New Jersey, where sports betting was already legal.
In 2019, the company underwent a major rebranding. The joint venture was renamed Roar Digital, and the consumer-facing brand became BetMGM. This rebranding aimed to create a strong, recognizable presence in the online gaming and sports betting industries.
The company quickly expanded its presence across the U.S. In 2019, it launched services in West Virginia and Indiana, as these states legalized online betting.
2020 marked a period of rapid growth. The company expanded into more states, including Pennsylvania, Tennessee, and Colorado. The company partnered with professional sports leagues and teams to increase its visibility among sports fans. Along with sports betting, the business launched an online casino and poker room in states where it was legal. The company also invested heavily in improving its technology platform, ensuring a secure and user-friendly experience.
In 2021, the company continued its aggressive expansion, launching in Virginia, Michigan, and Iowa. To strengthen its brand, the company partnered with well-known athletes and celebrities. It also introduced innovative products, such as enhanced live betting features and new online casino games. That year, the business expanded its poker offerings by launching a platform in several states.
The company’s growth strategy remained strong in 2022 as it entered two major markets: Illinois and New York. The focus was also on improving its technological platform, emphasizing tools for responsible gambling and personalizing the user experience. The brand solidified its position as a leading player in the U.S. online gambling and sports betting market by continuing to expand its media presence and forming partnerships with major sports leagues.
By 2023, the company was operating in over 20 states, becoming one of the U.S.’s largest sports betting and online gaming companies. The focus remains on innovation, improving customer experiences, and expanding into new markets.
In its relatively short history, the brand has demonstrated its ability to quickly adapt to changing market demands and regulations. What started as a joint venture between two industry giants has rapidly grown into one of the top players in the U.S. online gambling sector.
Meaning and History
What is BetMGM?
This well-known online sportsbook and gaming company brings the thrill of Las Vegas directly to its customers. A joint venture between Entain and MGM Resorts International, it leverages Entain’s cutting-edge betting technology and MGM’s legendary casino reputation. The platform offers various bets on entertainment events, major sports leagues, and niche competitions. Its user-friendly interface, live betting options, and integration with MGM’s M Life Rewards program stand out. In addition to sports betting, users can enjoy virtual sports, online casinos, and poker, providing a comprehensive gaming experience. The app also has responsible gaming tools that help users manage their bets anytime and anywhere.
2018 – 2020
The Roar Digital company logo features bold, uppercase lettering, giving it prominence and strength. The company entered the market following the legalization of sports betting, and its name, “Roar,” is associated with a powerful animal roar. This symbol reflects the emotional surge in the stands when a favored athlete wins while hinting at the brand’s power and confidence in the sports betting industry.
The company’s name also represents its significant presence in the market, underscoring its status as one of the industry’s leaders. Two established players founded the brand—Metro-Goldwyn-Mayer’s subsidiary (MGM Resorts International) and GVC Holdings. This connection is mentioned beneath the logo, adding credibility and enhancing trust in the company, ensuring clients receive fair payouts and transparent conditions.
Adding the word “Digital” emphasizes utilizing advanced digital technologies to provide a high-quality gambling experience. The logo design features a smooth gradient from deep blue to light blue, symbolizing various levels of winnings and a wide range of betting options. The blue shades in the logo also reflect the fulfillment of dreams—a symbol of luck and the potential for earnings through successful bets.
2020 – today
The BetMGM logo represents a powerful combination of symbols directly connected to the brand’s history and influence. In 2020, the company’s name was changed to emphasize its affiliation with one of the most recognizable entertainment companies in the world—Metro-Goldwyn-Mayer (MGM). The combination of the words “Bet” and “MGM” is associated with gambling and betting, highlighting the company’s expertise in the entertainment industry.
The central element of the visual mark is the image of a lion. The lion has always been an iconic symbol of MGM, representing strength, power, and greatness. The emblem presents the lion through abstract lines, creating a modern and dynamic perception. This symbolizes the company’s strength, confidence in its field, and readiness to guide players through gambling.
The background featuring the lion is in gold. Gold symbolizes luxury, wealth, and large winnings, perfectly reflecting the company’s promises to its clients. This shade hints at the company’s financial power and commitment to providing players with the opportunity for significant wins. The gold square in the background emphasizes the high-quality service the company strives for and its status in the world of gambling. The lion’s mane, resembling the half-circle of a planet, reinforces the idea of global presence. The brand represents a distinct gambling universe encompassing the entire world.
The name’s font is rendered in black, symbolizing reliability and professionalism. The word “BET” is written in a lighter font, emphasizing the accessibility and simplicity of the betting process for users, while “MGM” is in bold, reflecting the strength and authority of the brand. This distinction draws attention to the company’s global entertainment and gambling industry role.
The logo’s elements, including the lion symbol and the choice of color palette, embody the brand’s main owner’s rich history and integration into the modern digital gambling world, making the company recognizable and authoritative.
