Biden Harris Logo PNG
Combining to achieve common political goals shows the Biden Harris logo. The emblem is an example of close cooperation between two competitors who have met each other halfway and are actively working together.
Biden Harris: Brand overview
Biden-Harris became the campaign identity of the 2020 Democratic ticket opposing Donald Trump, combining the names of Joe Biden and Kamala Harris into a single political brand. On April 25, 2019, Biden announced his candidacy, entering the race with 36 years in the Senate and eight as vice president under Barack Obama. The 2020 primaries were crowded, with Bernie Sanders and Pete Buttigieg among key rivals. After a win in South Carolina in February 2020, backed by Jim Clyburn, Biden gained momentum. On April 8, Sanders suspended his campaign.
On August 11, 2020, Biden selected Kamala Harris as his running mate, marking the first major-party nomination of a Black woman and a person of South Asian descent for vice president. The Biden-Harris brand used a blue palette and minimal typography, in contrast to the Trump-Pence campaign’s palette and typography.
Biden and Harris were nominated on August 18 and 19, 2020, during a largely virtual Democratic National Convention. The campaign focused on digital outreach and raised over $1 billion. On November 3, 2020, nearly 160 million Americans voted. Biden received 81.2 million votes and won key states including Michigan, Pennsylvania, and Wisconsin, securing 306 electoral votes.
Congress certified the results on January 6, 2021, after legal challenges failed. On January 20, 2021, Biden became the 46th president and Harris the first woman vice president. In April 2023, Biden announced a new campaign but withdrew on July 21, 2024, endorsing Harris, who later lost the election to Trump.
Meaning and History
At the start of the campaign, who Joe Biden would make vice president was a mystery to everyone. Later, Kamala Harris, who also participated in the primaries and planned to take the presidency, would become his partner. The Democratic Party announced the news and immediately unveiled an updated logo, a symbol of political unity. The visual identity was supposed to show that all disagreements between the candidates are in the past and that they now act as one team.
The design’s author is the creative advisor, Robyn Kanner. She led an entire group that worked on the Biden-Harris brand. They managed to tie the new campaign logo to the original Joe Biden graphic created by the marketing agency Mekanism.
The specialists faced a difficult task: to devise a political emblem in absolute secrecy. Nobody knew what the final version would look like, so the designers jumped at every idea they could think of. They used both short and long forms of names, combined them in different ways, and experimented with visual design.
What is Biden Harris?
Biden-Harris was the 2020 election campaign of American politicians, representing presidential candidate Joseph Robinette Biden Jr. and vice-presidential candidate Kamala Devi Harris, who together pursued common goals. They proposed a political platform addressing pressing issues such as the economy, social justice, the environment, healthcare, and the fight against COVID-19.
Moreover, the creative team ensured that all versions are interconnected and based on the original campaign symbols. As you know, in April 2020, Joe Biden officially announced his intention to become President and presented two “solo” logos. The first option contained the candidate’s name (top) and the date “2020” (bottom), which were placed inside the blue ring. The text elements were also blue, except for the letter “E,” which consisted of three horizontal red stripes.
The structure of the second logo was even simpler: one line contained the word “BIDEN” (with a red striped “E”), and the other contained “PRESIDENT.” It was this option that became the basis for the visual identity of the Biden Harris brand in August 2020. Designers replaced “PRESIDENT” with “HARRIS” so that voters can immediately see that Senator Kamala Harris has joined the Democratic Party as a candidate and plans to become vice president. Thus, she became the fourth woman in the United States to appear on the campaign emblem of a major party.
The design team, led by Robyn Kanner, had only 43 minutes between figuring out who would be Joe Biden’s companion in the race for the presidency and the official release of the information. In this short period, they had to create a new logo to include the names of two government officials.
Replacing the word “PRESIDENT” with “HARRIS” proved to be the simplest yet most effective solution. The resulting text mark doesn’t just tell you which box to check on Election Day. It symbolizes unity, courage, and strength – qualities that patriots attribute to America. Moreover, the names of political partners are presented on approximately the same scale: they are aligned in both length and height, indicating the team’s cohesion.
The unifying element of the Joe Biden solo logos and the joint campaign emblem is the stylized letter “E.” It consists of three red stripes, which are shortened on the left side to bend around the “O” (in the word “JOE”) or “D” (in the word “BIDEN HARRIS”).
The red lines are rumored to come from the Obama campaign. Whether this is true or not is unknown. Only one thing can be said for sure: the elements that replace the capital letter “E” make the logo universal. This design is associated with the US flag, which also features bold red horizontal stripes. They represent the 13 united colonies, and, in the case of the Biden-Harris logo, show the candidates’ desire to unite the country.
The size and shape of the lines convey dynamism that echoes Joe Biden’s love of railways. It is known that the 46th President of the United States, being a Senator and Vice President, traveled to work only by train. His name was even given to the station. But for all the symbolism, the emblem of the election campaign is very simple. Perhaps this is what made it successful because the people of America were looking for constancy and stability.
Font and Colors
The font used for the label is called Decimal. This is the second thing the designers changed when redesigning the logo for Joe Biden’s single-player campaign (the first was introducing the word “HARRIS”). A bold and slightly flattened sans-serif typeface designed by Hoefler & Co. Her main source of inspiration is the typography of vintage watches.
There are different color versions of the Biden-Harris logo. The main option is blue lettering (#0A2458 or #113E88) with a red stylized letter “E” (#FF343E) on a white background. The blue was taken from the Democratic Party’s symbolism. And this palette also resembles the colors of the US national flag.