Biden Harris Logo PNG
The Biden-Harris logo combines two figures to achieve shared political goals. The emblem shows close cooperation between two competitors who have met halfway and are actively working together.
Biden-Harris became the campaign identity of the 2020 Democratic ticket opposing Donald Trump, combining the names of Joe Biden and Kamala Harris into a single political brand. On April 25, 2019, Biden announced his candidacy, entering the race with 36 years in the Senate and eight as vice president under Barack Obama. The 2020 primaries were crowded, with Bernie Sanders and Pete Buttigieg among key rivals. After winning South Carolina in February 2020, with backing from Jim Clyburn, Biden gained momentum. On April 8, Sanders suspended his campaign.
On August 11, 2020, Biden selected Kamala Harris as his running mate, marking the first major-party nomination of a Black woman and a person of South Asian descent for vice president. The Biden-Harris brand used a blue palette and minimal typography, in contrast to the Trump-Pence campaign’s palette and typography.
Biden and Harris were nominated on August 18 and 19, 2020, during a largely virtual Democratic National Convention. The campaign focused on digital outreach and raised over $1 billion. On November 3, 2020, nearly 160 million Americans voted. Biden received 81.2 million votes and won key states including Michigan, Pennsylvania, and Wisconsin, securing 306 electoral votes.
Congress certified the results on January 6, 2021, after legal challenges failed. On January 20, 2021, Biden became the 46th president and Harris the first woman vice president. In April 2023, Biden announced a new campaign but withdrew on July 21, 2024, endorsing Harris, who later lost the election to Trump.
Meaning and History
At the start of the campaign, everyone wondered how Joe Biden would choose a vice president. Later, Kamala Harris, who also participated in the primaries and planned to run for president, became his partner. The Democratic Party announced the news and immediately unveiled an updated logo, a symbol of political unity. The visual identity was meant to show that disagreements between the candidates were in the past and that they now acted as one team.
The design’s author is the creative advisor, Robyn Kanner. She led a team that worked on the Biden-Harris brand. They tied the new campaign logo to the original Joe Biden graphic created by the marketing agency Mekanism.
The specialists faced a difficult task: to devise a political emblem in absolute secrecy. Nobody knew what the final version would look like, so the designers jumped at every idea they could think of. They used both short and long forms of names, combined them in different ways, and experimented with visual design.
What is Biden-Harris?
Biden-Harris was the 2020 election campaign of American politicians, representing presidential candidate Joseph Robinette Biden Jr. and vice-presidential candidate Kamala Devi Harris, who together pursued common goals. They proposed a political platform addressing pressing issues such as the economy, social justice, the environment, healthcare, and the fight against COVID-19.
Moreover, the creative team ensured that all versions were interconnected and based on the original campaign symbols. As you know, in April 2020, Joe Biden officially announced his intention to become President and presented two “solo” logos. The first option placed the candidate’s name (top) and the date “2020” (bottom) inside the blue ring. The text elements were also blue, except for the letter “E,” which consisted of three horizontal red stripes.
The second logo was even simpler: one line read “BIDEN” (with a red-striped “E”), and the other read “PRESIDENT.” This option became the basis for the Biden-Harris brand identity in August 2020. Designers replaced “PRESIDENT” with “HARRIS” so voters could immediately see that Senator Kamala Harris had joined the Democratic Party as a candidate and planned to become vice president. Thus, she became the fourth woman in the United States to appear on a major party’s campaign emblem.
The design team, led by Robyn Kanner, had only 43 minutes between deciding who would be Joe Biden’s running mate and officially releasing the information. In that short period, they had to create a new logo that included the names of two government officials.
Replacing the word “PRESIDENT” with “HARRIS” proved to be the simplest yet most effective solution. The resulting text mark doesn’t just tell you which box to check on Election Day. It symbolizes unity, courage, and strength – qualities that patriots attribute to America. Moreover, the political partners’ names appear at roughly the same scale: aligned in both length and height, indicating the team’s cohesion.
The unifying element of the Joe Biden solo logos and the joint campaign emblem is the stylized letter “E.” It consists of three red stripes, which are shortened on the left side to bend around the “O” (in the word “JOE”) or “D” (in the word “BIDEN HARRIS”).
The red lines are rumored to come from the Obama campaign. Whether this is true or not is unknown. One thing is certain: the elements that replace the capital letter “E” make the logo universal. This design is associated with the US flag, which also features bold red horizontal stripes. They represent the 13 United Colonies and, in the Biden-Harris logo, show the candidates’ desire to unite the country.
The size and shape of the lines convey dynamism that echoes Joe Biden’s love of railways. The 46th President of the United States, a Senator and Vice President, traveled to work only by train. The station was even named after him. But beyond the symbolism, the election campaign emblem is very simple. Perhaps that is what made it successful, because Americans were looking for constancy and stability.
Font and Colors
The font used for the label is called Decimal. This is the second thing the designers changed when redesigning the logo for Joe Biden’s single-player campaign (the first was introducing the word “HARRIS”). A bold and slightly flattened sans-serif typeface designed by Hoefler & Co. Her main source of inspiration is the typography of vintage watches.
The Biden-Harris logo comes in different color versions. The main option is blue lettering (#0A2458 or #113E88) with a red stylized letter “E” (#FF343E) on a white background. The blue was taken from the Democratic Party’s symbolism. This palette also resembles the colors of the US national flag.