Bing Logo

Bing LogoBing Logo PNG

Sharp turns, bends, nooks, and crannies – the search engine will overcome everything in order to get the necessary information for the user. The Bing logo conveys this meaning with intricate and cubic lines. At the same time, in the open space of the emblem, there is always room for new discoveries.

Bing: Brand overview

Founded:June 3, 2009
United States
Bing is a search service from Microsoft. It is developed based on ASP.NET and is based on the same corporation’s early platforms: MSN Search and Windows Live Search. The system offers several search tools, including maps, pictures, video content, and word search. The engine was introduced by Steve Ballmer in the spring of 2009 and launched in the summer of that year. Now it understands and issues queries in forty languages ​​globally, being the third most popular (second only to Google and Baidu).

Meaning and History

Bing Logo History

The search engine received the logo much earlier than its release – in 1998, simultaneously with the prototype’s start. During this time, the visual identification icon has become well recognized among users. In total, he went through six modifications. To indicate its belonging to the Microsoft family of products, the authors left the logo on four multi-colored elements (mostly rectangular).

What is Bing?

Bing is a Microsoft search engine that has many language versions. Its use does not require registration.

1998 – 2006

MSN Search Logo 1998-2006

The debut of the logo began with the search startup MSN Search. The sign consisted of three main elements – two words and one graphic symbol. The first parts were the name of the service itself, while the second represented a Microsoft butterfly icon with wings in four colors – blue, green, red, and yellow. The abbreviation “MSN” was in lower case, although it was in large print. The word “Search” had a classic spelling and included a combination of uppercase and lowercase letters.

2006 – 2007

Windows Live Search Logo 2006-2007

When Windows Live Search replaced MSN Search, the developers undertook a redesign of the logo. It began to look much simpler: a name with the familiar Microsoft logo. The text was on the right, the icon on the left. The breakdown between words was wide.

2007 – 2009

Live Search Logo 2007-2009

After testing the beta version, the designers simplified the text part, leaving only the phrase “Live Search.” They made the letters thinner and more graceful – as in the opening version.

2009 – 2013

Bing Logo 2009-2013

2009 was a turning point in the Bing logo’s history: it was then that the authors first used the search engine’s new name. As before, they placed the basic emphasis on the verbal designation. The emblem consisted of “bing” in lower case with large and rounded letters of the same height. There was an orange dot above the “I,” and the rest of the elements were colored blue. For “g,” the designers chose a curly crochet tail.

2013 – 2016

Bing Logo 2013-2016

The new logo is a bold geometric emblem with straight edges and sharp corners, reminiscent of a boomerang. The icon was positioned to the left of the label and looked very innovative thanks to its sharpness. Lowercase letters became elongated and thin, and the inter-character spacing became wide. Both parts of the logo (graphics and text) were united by one color: the designers painted them in sandy yellow.

2016 – 2020

Bing Logo 2016-2020

The service’s transition to the next level was marked by the next redesign of the personal sign. It got a green tint and a capital letter at the beginning of the word “Bing.”

2020 – today

Microsoft Bing Logo 2020-present

When the company’s management officially announced the renaming of the service to Microsoft Bing, the rebranding took place immediately. A recognizable icon of the owner appeared in the logo – a large square divided into four identical sections of different colors. The developers have expanded the text part by adding the name of the corporation. Both words are now in medium-width letters and are grayed out.

Bing: Interesting Facts

Microsoft created Bing to compete with Google, started on June 3, 2009. Over time, Bing has added many features to improve search experiences and works closely with Microsoft products.

  1. Name: Initially called “Kumo” during development, “Bing” was chosen for its catchy sound, representing quick finds or answers.
  2. Visual Features: Bing was among the first search engines to have a visually appealing homepage with daily image changes and introduced image-based searching.
  3. Rewards Program: Originally Bing Rewards, now Microsoft Rewards; this program rewards searches on Bing with points that can be exchanged for gift cards or donations.
  4. Microsoft Integration: Bing is woven into Microsoft’s ecosystem, enhancing search functions in Windows and Office to provide a smoother user experience.
  5. Maps and Travel: Bing Maps offers detailed maps and 3D city views. Bing also has unique travel search tools, like flight price predictions, though some features have changed.
  6. Semantic Searches: Bing can understand the intent behind queries, offering relevant results and direct answers through natural language processing.
  7. Yahoo Partnership: In 2009, Bing and Yahoo partnered, with Bing powering Yahoo’s search engine, merging their search technologies and ad efforts.
  8. Cortana: Bing works with Cortana, Microsoft’s digital assistant, for voice searches and personalized info, enhancing AI-driven suggestions.
  9. Innovation: Bing keeps updating with new features and technology, using AI and machine learning to refine search accuracy and user experience.

Bing’s development shows Microsoft’s dedication to advancing search technology and its ecosystem, making Bing a dynamic search tool worldwide.

Font and Colors

Bing Emblem

The visual identification of a search engine has always evolved along with it. Renaming, testing, revision – each transition to a higher level was reflected in the logo. The result is a corporate identity that is easily recognizable among other search engines. Essentially, Microsoft Bing’s symbology has evolved from multi-piece to minimalist. This movement had a tangible effect: after the service’s launch in a new status (in 2009), the current emblem is radically different from the previous one.

To emphasize that the search engine belongs to the Microsoft group, the designers chose a single spelling for the logo. Therefore, both words in the text are made with the Segoe proprietary typeface. The letters “n” and “i” are the same as in the Windows logo. The top “b” element is identical to the “t” form from Microsoft’s primary symbology.

Bing Symbol

The color scheme of the search engine is fully consistent with the color of the parent company logo. There are blue, red, yellow, green (in the square icon), and gray (in the font) in both versions.


What color is the Bing logo?

The logo is now a calm and intense green, replacing the previous yellow. This new color gives the logo a fresh, modern look and adds a professional feel, enhancing its image as a reliable and confident search engine.

The wordmark’s first letter is capitalized, emphasizing the brand’s professionalism. The green color conveys trust and stability, aligning with Bing’s goal to be a dependable search engine.

What is Bing’s logo?

The logo has a simple and recognizable design. On the left are four multi-colored squares in red, green, blue, and yellow, which link Bing to the Microsoft brand.

On the right, the text “Microsoft Bing” appears in gray, using two sans serif fonts with different boldness. This adds a modern and clean look to the logo.

Why is the Bing logo bad?

The logo was voted the worst because of its unattractive typography and color scheme. Critics felt the design lacked visual appeal and didn’t communicate the brand’s identity.

The typography was seen as uninviting and not engaging, which is important for a brand trying to stand out in the competitive search engine market. The color scheme did not resonate well with users, making the logo dull and uninspired.

These design issues led to a negative perception of the brand, showing the importance of a well-crafted logo in creating a positive and memorable brand image.

What is the search engine for Microsoft?

Bing is Microsoft’s search engine. Microsoft Search in Bing combines Microsoft Search and Bing web search to provide a seamless experience. This integration helps users find relevant results from their organization and the web.

Using Bing, users can search the web and access internal information like documents, contacts, and other resources within their organization. This unified search approach boosts productivity and efficiency, making it easy to find needed information quickly. Bing’s familiar interface and powerful search capabilities make it a valuable tool for personal and professional use.

What happened, Bing?

Nothing significant happened to the company. It still exists but is now called Microsoft Bing. This rebranding reflects a closer integration with the broader Microsoft ecosystem, highlighting its connection to other Microsoft products and services. The name change unifies the brand, leveraging Microsoft’s strong reputation in the tech industry. Despite the new name, the search engine still offers the same functionalities and features that users rely on.