Bing is a search service from Microsoft. It is developed based on ASP.NET and is based on the same corporation’s early platforms: MSN Search and Windows Live Search. The system offers several search tools, including maps, pictures, video content, and word search. The engine was introduced by Steve Ballmer in the spring of 2009 and launched in the summer of that year. Now it understands and issues queries in forty languages globally, being the third most popular (second only to Google and Baidu).
Meaning and History
The search engine received the logo much earlier than its release – in 1998, simultaneously with the prototype’s start. During this time, the visual identification icon has become well recognized among users. In total, he went through six modifications. To indicate its belonging to the Microsoft family of products, the authors left the logo on four multi-colored elements (mostly rectangular).
1998 – 2006
The debut of the logo began with the search startup MSN Search. The sign consisted of three main elements – two words and one graphic symbol. The first parts were the name of the service itself, while the second represented a Microsoft butterfly icon with wings in four colors – blue, green, red, and yellow. The abbreviation “MSN” was in lower case, although it was in large print. The word “Search” had a classic spelling and included a combination of uppercase and lowercase letters.
2006 – 2007
When Windows Live Search replaced MSN Search, the developers undertook a redesign of the logo. It began to look much simpler: a name with the familiar Microsoft logo. The text was on the right, the icon on the left. The breakdown between words was wide.
2007 – 2009
After testing the beta version, the designers simplified the text part, leaving only the phrase “Live Search.” They made the letters thinner and more graceful – as in the opening version.
2009 – 2013
2009 was a turning point in the Bing logo’s history: it was then that the authors first used the search engine’s new name. As before, they placed the basic emphasis on the verbal designation. The emblem consisted of “bing” in lower case with large and rounded letters of the same height. There was an orange dot above the “I,” and the rest of the elements were colored blue. For “g,” the designers chose a curly crochet tail.
2013 – 2016
The new logo is a bold geometric emblem with straight edges and sharp corners, reminiscent of a boomerang. The icon was positioned to the left of the label and looked very innovative thanks to its sharpness. Lowercase letters became elongated and thin, and the inter-character spacing became wide. Both parts of the logo (graphics and text) were united by one color: the designers painted them in sandy yellow.
2016 – 2020
The service’s transition to the next level was marked by the next redesign of the personal sign. It got a green tint and a capital letter at the beginning of the word “Bing.”
2020 – present
When the company’s management officially announced the renaming of the service to Microsoft Bing, the rebranding took place immediately. A recognizable icon of the owner appeared in the logo – a large square divided into four identical sections of different colors. The developers have expanded the text part by adding the name of the corporation. Both words are now in medium-width letters and are grayed out.
Font and Colors of the Emblem
The visual identification of a search engine has always evolved along with it. Renaming, testing, revision – each transition to a higher level was reflected in the logo. The result is a corporate identity that is easily recognizable among other search engines. Essentially, Microsoft Bing’s symbology has evolved from multi-piece to minimalist. This movement had a tangible effect: after the service’s launch in a new status (in 2009), the current emblem is radically different from the previous one.
To emphasize that the search engine belongs to the Microsoft group, the designers chose a single spelling for the logo. Therefore, both words in the text are made with the Segoe proprietary typeface. The letters “n” and “i” are the same as in the Windows logo. The top “b” element is identical to the “t” form from Microsoft’s primary symbology.
The color scheme of the search engine is fully consistent with the color of the parent company logo. There are blue, red, yellow, green (in the square icon), and gray (in the font) in both versions.