Bioderma is a premium French brand of pharmaceutical cosmetics. He is also engaged in scientific and laboratory research in the field of cell regeneration, produces cosmeceutical preparations for hair and scalp. The brand was created in 1977 by a private entrepreneur Jean-Noël Thorel, and today it is part of the NAOS structure. Its head office is located in Aix-en-Provence (France).
Meaning and History
The company logo appeared a year after its foundation. It is for informational purposes; therefore, it contains only the verbal part – there are no graphic elements in it. During the brand’s entire existence, it had only one logo, which is still relevant today.
Font and Colors of the Emblem
Both the debut and the modern logos have three inscriptions in two lines. Above is the word “Bioderma,” below is the phrase “Laboratoire Dermatologique.” One inscription indicates the name of the trademark, the second tells about its field of activity.
The logo uses two types of typefaces. The upper word is in capital letters with miniature serifs and wide lines. The second phrase is written in straight chopped letters, which are in lower case. The palette is discreet, classic, and consists of a combination of black and white.