Biscuter Logo PNG
Biscuter: Brand overview
Founded in 1953 by Auto Nacional S.A., a company based in Barcelona, Spain, Biscuter was engaged in the production of microliters.
The debut model, the 400, was a compact two-door car designed for two people. Powered by a 400cc twin-cylinder engine, it was the first in Biscuter’s line of microcars. In the 1950s, these vehicles quickly became widespread in Spain, as they were an economical solution to basic transportation needs, with annual sales reaching approximately 1,000 units.
A few years later, in 1955, Biscuter introduced a modernized version called the 600. With a more powerful 600cc engine, the car had an impressive top speed of 56 mph.
In 1958, at the Barcelona Motor Show, Biscuter presented a more sporty version of its microcar called 850, designed by the Italian company Carrozzeria Fissore.
By 1959, production of Biscuter microcars had increased to about 10,000 units per year to meet the growing demand in Spain. Various body styles and engine displacements were offered to suit customer preferences.
However, by 1960, the company’s sales began to decline due to stiff competition from larger automakers such as SEAT, which were producing more modern compact cars. Therefore, in the same year, Auto Nacional ceased production of Biscuter microliter cars, having produced about 10,000 units during the seven years of the brand’s existence.
Today, Biscuter micro cars, which have been carefully restored, are considered collectors’ items and often participate in vintage car shows and races in Spain and throughout Europe.
Meaning and History
1953 – 1960
The Spanish brand of miniature cars, which appeared in the post-war years, had a large logo. At the same time, it was simple, as it contained only one inscription. The name was written in neat calligraphic handwriting. The font was cursive, with a mix of thick and thin strokes that made the glyphs look jagged. The word “Biscuter” was slanted to the right, diagonal and upward. The letter “s” lacked a hinge and instead had a small angular protrusion. The emblem was monochromatic.
The diagonal, upward-pointing corner of the word “Biscuter” creates the feeling that the brand is always looking forward, striving for something cool. The combination of thick and thin strokes in the letters reminds one of a road with turns and curves, as when driving a mini-car on a winding road. The small angular notch on the “s” gives it a unique twist, something like a secret sign. And it’s all in black and white, keeping it simple, like a black-and-white movie, which is pretty cool nonetheless.
