Bitter Logo PNG
The Bitter logo is like a car prototype ready to drive on the tracks, drawn by the hollow elements of the emblem, as a sign of love for cars, their transformation, and their transformation into a work of art.
Erich Bitter was born on August 11, 1933, in Schwelm, North Rhine-Westphalia. Before entering the car business, he competed as a cyclist, including in the Tour de France, then moved into motorsport. In the 1960s, he raced NSU, Porsche, Ferrari, and Opel Rekord C. His business links included exclusive Abarth import rights in Germany and cooperation with Intermeccanica.
The brand’s origins date back to 1969, when Pietro Frua unveiled an Opel Diplomat-based concept at the Frankfurt Motor Show. Opel sales chief Bob Lutz backed the idea, and Frua prepared road prototypes. In 1971, Opel design director David Holls persuaded Bitter to take over the project, leading to the formation of Bitter GmbH in Schwelm.
Bitter had no factory, so production was handled by Baur GmbH in Stuttgart. The Bitter CD debuted at the 1973 Frankfurt Motor Show, where 176 orders were taken. The oil crisis cut demand, but production continued. In 1974, the CD cost 58,400 Deutsche Marks. By 1979, 395 cars had been built. The coupe used a shortened Opel Diplomat chassis and a 5.4-liter Chevrolet V8 with 230 hp.
In 1979, the CD was followed by the SC, which was based on the Opel Senator platform. Its design recalled the Pininfarina-styled Ferrari 365 GT4 2+2, with Opel six-cylinder engines from 3.0 to 3.9 liters. By 1989, Bitter had built 461 SC coupes, 22 convertibles, and 5 sedans. Later came the 2003 CD2 concept based on the Holden Monaro, the 2007 Bitter Vero based on the Holden Statesman, and modified Opel Insignia versions. Erich Bitter died on July 10, 2023, aged 89.
Meaning and History
The logo is full of care and the desire to bring your brainchild to life. It is a modified metal name of the brand, hovering above the surface. The company was named after the founder, Erich Bitter, a professional racer from Germany.
Reinforced T, like a roof, covers the rest of the letters. She represents:
- Closed car body. The master’s racing cars were closed and streamlined.
- Desire to exalt and glorify yourself and your country. Recognition on the tracks, a successful business selling auto parts, and Erich were not enough. He dreamed of immortalizing his name in a beautiful racing car. Following the example of one of the best Ferraris at that time, Bitter also wanted an Italian-style car, but the main parts were from the domestic auto industry.
- The business’s existence is only thanks to the founder’s perseverance, enthusiasm, and diligence. Erich was engaged in the development of machines. Not having a factory, he turned to other manufacturers. He worked tirelessly, building sports car after sports car.
What is Bitter?
German car tuning company operating in Germany and Austria. Designer cars are produced mainly based on Opel models and sold in America and Europe. Up to 20 cars are sold annually at a price of 65-120 thousand euros.
Two Ts divide the word into two parts, describing two periods of the brand’s life. First, the owner designed elite race cars in Germany until 1986. Second, it released tuned models in Austria after 2003.
Font and Colors
Gray is the main color of the logo. Light colors indicate deep processing and a constant effort to improve machines. Gray conveys metal – the main material of the car.
The font of the inscription is heavily transformed. Hollow B and R represent race tracks, while straight elements T and I resemble roads. Merged into one T, they look like a reinforced car bumper. The name is like a tuned version of an ordinary word, emphasizing the manufacturer’s direction.
The inscription receives a large shadow and rises above the surface. The reception shows the transformation and significant enhancement of Bitter machines’ capabilities compared to the models used as the basis.