Bizzarrini Logo

Bizzarrini LogoBizzarrini Logo PNG

The Bizzarrini logo shines with gold like a first-place medal in racing. A proud golden eagle, with its wings spread at the center of the emblem, symbolizes the strength and power of fast cars. The company aims for victories and conquering new horizons.

Bizzarrini: Brand overview

Bizzarrini was founded in 1964 by Giotto Bizzarrini, an experienced engineer who had previously worked for Alfa Romeo, Ferrari, and Iso to produce sports cars in Livorno, Italy.

1965, the company introduced its first car, the 5300 GT Strada coupe. It was powered by a powerful V8 engine, allowing it to compete with Ferrari models. However, production was limited to about 125 examples.

The following year, the company underwent a restructuring and was renamed Bizzarrini SpA. Subsequently, the mid-engined P538S sports prototype was produced. Despite the advanced design, which led to numerous victories, only nine examples were produced.

In addition to producing cars, Bizzarrini carried out engineering projects for other automakers, including developing a V12 engine for Lamborghini. However, despite these external projects, Bizzarrini faced financial difficulties.

By 1967, financial problems reached a breaking point, and the company was declared bankrupt. Giotto Bizzarrini attempted to revive the company briefly, but only a few Bizzarrini cars were produced.

In 1969, Giotto Bizzarrini ceased car manufacturing. In the early 2000s, investors purchased the rights to the Bizzarrini name in hopes of reviving the brand.

Several Bizzarrini concept cars appeared in the 2000s and 2010s, but no new models were ever produced. Even though the company ceased to exist, it has retained its legendary status among Italian sports car enthusiasts.

Today, Bizzarrini models such as the 5300 GT and P538S are highly coveted collectors’ items. Referred to the “golden era” of Italian sports cars of the 1960s, these models can go for more than $1 million each at auction.

Meaning and History

Bizzarrini Logo History

1962 – 1969

Bizzarrini Logo

The Bizzarrini logo features the name of the sports car manufacturer and its location, Livorno. “Bizzarrini” appears in bold capital letters at the top, while “Livorno” is in matching lowercase letters below, creating balance.

A striking red circle in the center draws attention. A yellow eagle with spread wings symbolizes power and freedom in this circle. The eagle’s head is turned to the right, adding a dynamic aspect. The eagle is depicted as an outline, emphasizing its form.

Around the red circle is a frame with sharp spikes, suggesting intensity and protection. These spikes resemble mini shields, reinforcing the brand’s strength. The combination of the red circle and yellow eagle creates a memorable impression.

The red circle highlights the yellow eagle, making it appear as the brand’s guardian. The spikes enhance this feeling, suggesting fortification. “Livorno” grounds the brand in its origin, adding authenticity and pride.

The overall design conveys heritage and excellence, showing Bizzarrini sports cars as products of strength and precision. The bold text, striking colors, and symbolic imagery form a cohesive and powerful emblem. The logo captures the brand’s identity and commitment to quality and performance.