Blogger Logo

Blogger LogoBlogger Logo PNG

The main theme of the emblem is communication through text typed on a computer. The Blogger logo promises that all users get an equal opportunity to express their thoughts within the community. The sign focuses on blogs, relegating the platform to a secondary role.

Blogger: Brand overview

Blogger began as a side project inside Pyra Labs, founded in 1999 by Evan Williams and Meg Hourihan as a web-based project management tool. During development, the team built an internal tool for publishing updates. That tool became Blogger. Much of the early code was written by Paul Bausch and Matthew Haughey. On August 23, 1999, Blogger launched publicly. It ran from a single HP Brio computer called Gutenberg, stored in Williams’ garage, serving thousands of blogs.

The service spread quickly but had no revenue model. During the dot-com downturn, Pyra nearly collapsed. By mid-2001, Williams was the only remaining employee. Support came from Dan Bricklin, who invested funds that allowed the launch of Blogspot for free hosting and Blogger Pro with paid features. In 2002, Blogger was rebuilt for licensing, with Brazil’s Globo as an early partner.

By early 2003, the platform had over 1 million users and a team of 6. On February 13, 2003, Google acquired Pyra Labs. Google removed paid tiers and expanded features. In 2004, Blogger introduced templates and archive pages. Williams left Google later that year.

By 2006, Blogger hosted millions of sites as blogging became mainstream, alongside competitors like WordPress. A major update in 2006 moved the platform onto Google servers and added multilingual support. In 2011, Dynamic Views improved performance with modern web technologies. After leaving, Williams co-founded Twitter in 2006 and later launched Medium in 2012, building on ideas first tested on Blogger.

Meaning and History Blogger Logo

Blogger Logo History

In its fourth year of operation, Blogger was acquired by Google, an international e-service. The deal took place in 2003. Until May 2010, the platform allowed you to host blogs via FTP on your web host. Alternatively, they can be served from a personal domain owned by users, but using DNS tools to redirect to Google servers. Up to one hundred blogs are allowed per registered account owner (i.e., per account). The web service has its logo immediately after its opening. In total, he has five emblems.

What is Blogger?

Blogger is a blogging service that offers a wide range of tools for customizing design, widgets, comments, and other parameters. The content management system was launched in 1999 by Pyra Labs and, in 2003, became the property of Google.

1999 – 2001

Blogger Logo 1999-2001

The first logo was lettering because it was intended to disseminate information about the new service. To do this, the authors placed dark blue letters with blue edging on a completely white background. The word “blogger” contains wide sans-serif lowercase characters. They are close to each other but do not merge; thin, light-blue lines still separate them. The letters are equal in height, even those with protruding parts.

2001 – 2010

Blogger Logo 2001-2010

In 2001, the service underwent a rebrand, so all components, including the identity, were updated. Now the dark blue lettering is complemented by a small icon in the form of a single “B.” It has an original shape with a horizontally elongated lower half. The white symbol is located on an orange background. It is a square with rounded corners. To the right of it is the name of the Internet service. The developers have replaced the old wide font with a new thin one with tall letters. The first character is uppercase; the rest remain lowercase as before.

2010 – 2013

Blogger Logo 2010-2013

In 2010, a few highlights were added to the emblem, reviving it and giving it a three-dimensional look. There is also a gradient transition of many shades of orange. A special concentration of light spots is observed at the top left. The rounding of the corners has become much more pronounced. Intra-letter gaps were shaped like narrow slits. The lower part “B” is stretched even more horizontally. But the designers removed the text from the official logo and suggested using only the icon.

2013 – 2016

Blogger Logo 2013-2016

For the next three years, the site chose a simplified version of the individual mark. That is, the developers removed the 3D effect, leaving a flat modification. The need for it arose from the massive distribution of various media across the electronic market. Therefore, the company wanted the icon to display correctly on all screens, regardless of screen type or size. The color of the emblem has also changed: from a rich orange to a light one.

2016 – today

Blogger Logo 2016-present

In the current version, the corners of the square are less rounded than in previous versions, and “B” takes up slightly less space than in other logos. Moreover, the designers returned it to a rich color to emphasize the service’s intensity and importance. An oblique shadow falls from the central letter to the left, which adds realism. In addition, the developers returned the text to the logo, so the web platform’s name is positioned to the right of the icon. Blogger is written in thin gray characters.

Font and Colors

Blogger Emblem

The evolution of identity moved in leaps and bounds: the logo was either simple or complex, constantly alternating. The simplification was to use an icon with a single “B.” And the complication was to return the text part. A balanced emblem is now in use in the full version, with both graphics and inscriptions.

The inscription was made in a font similar to Kyrial Sans Pro Bold in the first logos, with more elongated letters and a flat-heeled “L.” It is also similar to the Info Disp Semibold Roman typeface designed by Erik Spiekermann. For the current version, the designers chose Sequel Sans Head Roman.

Blogger Symbol

The trademark palette of this site is orange-sand # ff561c combined with white. In the beginning, it was also dark blue, but now it has turned ash gray.