Bollinger is a privileged producer of sparkling wines from the historic Champagne region. It appeared in 1829 when representatives of the Villermont and Bollinger families founded their winery. Received a royal warrant twice: in 1884 and 1950. In 1973 he became famous thanks to the action movie about James Bond, where he was mentioned as the favorite drink of agent 007.
Meaning and History
In 1829, the company’s founders unanimously decided that the labels would not say “Villermont” but “Bollinger.” As a result, this surname began to be used for the brand name. In the current logo, it is located inside a beautifully designed figured shield. It also contains basic information about the manufacturer: “Maison Fondee en 1829 Ay France”. The numbers “8” and “9” protrude downward, which gives the emblem a special flavor and recognition.
The opening of their production of elite sparkling wines demanded an exquisite emblem from the distillery owners. Every bottle of the golden drink that was destined to become a legend demanded it. Moreover, champagne’s success is also due to the label because the visual information must correspond to the level of what it advertises. Therefore, special attention was paid to the logo, and when the product debuted, it was already proudly flaunted on the bottle. The logo appeared almost simultaneously with the first batch of sparkling Bollinger, a product of this brand.
The inscription on the emblem consists of three fragments arranged in three lines. Above is written the type of product and the location of the plant (Champagne), in the middle – the name of the brand (Bollinger), below – the historical date of its foundation (Maison fondee en 1829). The largest text is center bold; the medium size is upper bold, small text is lower thin. Black uppercase letters are evenly spaced against a white background, so they look effective and understandable. The main inscription has serifs; the rest do not.
The icon is made in the form of a figured shield. Along its edge, there is an edging in several lines of different types: there are wide, thin, and one dotted. They completely repeat the configuration of the logo. The center is the same information as on the square label, but the word “CHAMPAGNE” is replaced by the phrase “AY FRANCE.” In this case, the year is the largest. There is a five-pointed star at the bottom.
Font and Colors of the Emblem
The font is close to the classic. The letters are neat, thin, sans serif. The name of the firm and the phrase “Maison Fondee” are depicted in the form of an arch. The pale black shield is surrounded by many golden lines, both wide and narrow. There is a five-pointed star in the lower corner.
The logo also includes a text sign: the word “Champagne Bollinger.” She is taken out of the shield. The first word is in simple chopped type. The second consists of bold serif letters. All elements are designed in monochrome colors. In general, the design reflects the traditions of the company and the special status of sparkling wines.
The logo palette includes four basic colors: black, gold, gray, and dark brown. The first two are used in the personal champagne badge; the second two are used in the label’s inscription.