Bongénie, a luxury retailer in Switzerland, has introduced a new logo as part of its rebranding effort. This update reflects the brand’s commitment to maintaining its reputation for elegance and high-quality service while adapting to modern trends in the luxury market. With over 130 years of history, Bongénie has long been associated with sophistication, offering collections from prestigious designers.
The previous logo featured a narrow, all-caps typeface with a classic white-on-dark color scheme. Minimalistic and luxurious, it communicated reliability and a refined aesthetic, reinforcing the brand’s prestigious image.
The new logo marks a significant shift towards a more contemporary look. The full name, “Bongénie Grieder,” has been shortened to just “Bongénie,” making the brand name more concise and easier to remember while still honoring its heritage.
The new typeface is sleek, with elegant lines and subtle serifs that give it a lighter, more graceful appearance. The accent on the letter “É” highlights the brand’s French roots and focus on craftsmanship and attention to detail.
The color palette has shifted from dark tones to lighter, more neutral shades, adding versatility and a modern feel. This updated look works well across different platforms, appealing to a contemporary audience that values clean, modern design.
A new “B” monogram has been introduced. The sweeping curves of this design add a touch of flair and sophistication, making it a versatile emblem for use across various branding materials, reinforcing the company’s visual identity.
