Booking.com service is a subsidiary of the travel company Booking Holdings. It offers accommodation search and booking services – from private homes to fashion hotels. It is also a platform for the selection of transport services and leisure options. The platform is open for posting private and corporate ads from both individual entrepreneurs and various companies. In total, the site has about 30 million informational messages in 43 languages of the world. The place of origin of the online agency is Amersfoort in the province of Utrecht. The city in which the headquarters is now located in Amsterdam (Netherlands).
Meaning and History
This travel platform is the result of the merger of several online services. One of them is bookings.nl, opened by Geert-Jan Bruinsma in 1996. The second is Bookings Online, which operated on the .org domain (created by Bas Lemmens, Marijn Muyser, Sicco, and Alec Behrens). Since then, the name, logo, and URL have been changed to Booking.com.
It all started with Bruinsma having to place an ad in one of the local Dutch newspapers, but it was not accepted. The reason is the lack of a phone number because ads linked to websites have not yet been accepted. Then he had the idea of creating his resource, where he could advertise with a tourist orientation.
In 2005, the Internet platform was bought by Priceline Group, which later changed its name to Booking Holdings. She later started a partnership with the European online booking firm ActiveHotels.com. This integration allowed the service to solve financial issues, moving from losses to profits. As a result, Active Hotels became Booking.com, and this purchase was named the best in the world – so profitable was the combination of the two services in the digital tourism market.
All the while the parent company was connecting and buying competing services, its logo was changing too. But not drastically: the updates took place with minimal intervention because the name remained the same. There were six emblems in total.
1996 – the 2000s
Since this is an Internet platform related to ads, it also took the corresponding logo – text. It is simple, straightforward, and conveys the name and the web address of the service. The letters in the word “bookings.nl” are bold, wide, dark black, and all in uppercase.
the 2000s – 2005
During this period, the designers removed the designation of the domain zone and left only the inscription “bookings.”
2005 – 2006
In 2005, a different writing style appeared for the first time. The developers removed the inward-curved stroke from the “G,” smoothed out the curves at the “S,” and changed the location of the lower leg of the “K.” The letters were made even more bold and black.
2006 – 2012
With the move to the .com domain, a new logo was approved, without the “S.” It differs in color, which cannot be said about all other versions. The predominant blue palette with gradient transitions. The platform’s web address was highlighted in neon blue.
2012 – present
The main thing that the designers did was to add streamlining to the letters. Therefore, the logo now looks friendlier than before. They also replaced the uppercase characters with lowercase ones, leaving only “B” the same. The developers removed the gradient in the first part of the title and softened the neon color in the second half of the inscription.
Font and Colors of the Emblem
The evolution of the Booking.com visual identity mark is a gradual change in the font and color because there are no other elements. Moreover, the logo never had a permanent background – it depended on the environment and was mostly neutral white because the black letters are visible on it.
The typeface at the logo is special – individual, paying tribute to our common home, planet Earth. The thing is that the angles at the beveled places of the letters incline 23.5 degrees, corresponding to the natural inclination of the earth’s axis. The custom font Booking Sans was created by Wieden + Kennedy Amsterdam and symbolized travel, variety of options, the huge reach of goals. It is very similar to Domestos Sans-Black and Conflict. All letters are sans-serif, rounded with miniature cut edges and a 23.5-degree slant in natural curves.
Now the corporate color of the online site is blue sea and sky shades. Previously, exclusively black was used.