Borde Hill Logo PNG
The Borde Hill logo reflects the history of the garden’s evolution, shaped by the efforts of many generations and embodying the characteristics of different eras. It symbolizes the estate’s inception, where architecture and nature merge, creating an atmosphere of harmony, comfort, and refinement.
Borde Hill: Brand overview
| Founded: | 1958 |
| Founder: | Robert Stephenson Clarke |
| Headquarters: | north of Haywards Heath, West Sussex, in southern England |
| Website: | bordehill.co.uk |
Nestled in West Sussex, England, Borde Hill is a sprawling estate boasting gardens that have evolved over the centuries. The estate originated in the late 16th century. It was built in the Elizabethan style by Stephen Borde, a descendant of Andrew Borde, who served as a physician to King Henry VIII.
The property underwent a significant transformation in 1893 when Colonel Stephenson Robert Clarke, a British Army Officer with a deep-rooted passion for horticulture, acquired it. Clarke initiated a series of international plant discovery journeys to bring unique and rare flora to the estate. His efforts turned Borde Hill into a sanctuary for a remarkable array of trees and shrubs.
In the years following Colonel Clarke’s death in 1948, the estate remained within the family, passing through generations. His great-grandson, Andrew John Stephenson Clarke, and his wife, Eleni, carried out the grounds stewardship. Their contributions to the estate were recognized in 1999 when Borde Hill was honored with the Attraction of the Year award.
Today, the estate, still privately owned by the Stephenson Clarke lineage, spans an expansive 200 acres. Over a century of plant collection has yielded garden “rooms,” each dedicated to various flora, including roses, rhododendrons, and champion trees. The original Elizabethan manor remains the estate’s centerpiece, reinforcing the property’s historic roots. The estate serves as a family residence and has emerged as a sought-after destination for tourists, enchanted by its natural beauty and historical charm.
Meaning and History
Before 2023
2023 – today
The Borde Hill logo embodies the garden—harmonious and vibrant, with every detail infused with nature. Floral symbolism and refined typography are at its core, coming together to tell a story of beauty and tranquility.
The flower by the letter “B” draws the eye: five petals, softly outlined as if by a brush, with delicate stamen lines in the center that evoke a sense of motion. The petals echo three leaves at the base, seemingly reaching toward the bud, symbolizing growth and the connection to nature. All these elements merge into a cohesive image, where every part feels like a natural extension of the others.
The font of the name breathes lightness and flexibility. The letters seem to grow from the ground: their lines are smooth, gently curved, reminiscent of the bends of stems. The shapes of “B,” “r,” and “H” stand out, resonating with natural elements, making the text itself feel like part of the garden.
The color is a deep dark green, rich like foliage in the shade. It is understated yet conveys a sense of constancy and closeness to nature. Its monochromatic quality highlights simplicity that needs no additional embellishment.
The name Borde Hill resonates with echoes of English traditions. “Hill” conjures images of open, expansive slopes, while “Borde” adds mystery and sophistication. Together, they evoke a place where nature and humanity coexist in harmony.
This emblem speaks of beauty revealed in the details and the deeply valued natural harmony.
