Bostik Logo

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Bostik: Brand overview

Founded: 1889
Colombes, France
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Bostik is a leader in the chemical industry, a French manufacturer of adhesives and sealants for the consumer, industrial, and construction sectors with an annual turnover of 2.1 billion euros. It is part of the Arkema Group and operates in 40 countries worldwide, offering products produced according to its own patented formulas. The company was founded in 1889. The head office is located in the city of Colombes (France).

Meaning and History

Bostik Symbol

What is Bostik?

Bostik is a leader in the chemical industry, producing adhesives and sealants. This is a French corporation with an annual income of 2.1 billion euros. At first, the company produced paint for leather products and was called Boston Blacking. It received its current name in the 1960s. The company was founded in 1889. The headquarters is located in Colombes (France). Now the company is the property of Arkema.

At first, it was an American company called the Boston Blacking Company, which was engaged in manufacturing dyes for natural leather. It was manufactured in Chelsea, Massachusetts. Sometime later, the manufacturer changed its specialization and switched to the production of glue for connecting rubber soles to the top and the sale of shoe care products. This happened when the company became subordinate to USM (United Shoe Machinery) and became its chemical division.

Then the brand expanded acquired an international status, and began to supply its products to the market. For the first time, the word “Bostik” was mentioned in the 40s of the 20th century: then, a whole series of products under this name appeared on the shelves of stores. Due to their success, the company adopted this name. This event took place in the 1960s. Then the company repeatedly passed from owner to owner until it became an independent concern. As a result, in 2015, it was bought by the global chemical group Arkema.

In the early years of the company’s existence (when it was still the Boston Blacking Company), cans of shoe care formulations depicted a black shoe and informational inscriptions. At the top was the abbreviated designation of the company Be-Be-Co, and under the boot was a tape indicating the brand. In 2013, she got a modern version of the logo, which is used to this day, remaining the only sign of Bostik’s visual identity.

The logo depicts a gecko, a small reptile known as the chain foot. This is due to the peculiarity of her fingers, which are provided with tenacious suction cups so that the animal can confidently stay on any surface. Such strength is a conceptual characteristic of the adhesives and sealants brand products. The unique lizard is painted in a natural green color with red-brown spots, which it has from nature. Starting from the neck, the body is thickened, and the lower part, on the contrary, is narrowed and ends with a sharp tail.

The head of the gecko is turned towards the company’s name, which is located a little higher. It is in bold, lowercase characters. The only exception is “B,” which comes first in the word “Bostik.” Another interesting feature is the combination of “s” and “t” in the upper position. The bend of one letter flows so smoothly into the crossbar of the next that there is no exact place of transition between them. The bottom row shows the brand’s slogan: “smart adhesives.” It testifies to the strength of the adhesion of the adhesive to any surface and enhances the gecko image. In this case, all characters are lowercase and small.

Font and Colors

Bostik Emblem

The word part of the Bostik logo is in a smooth sans-serif typeface very close in style to Branding With Type’s Bw Modelica Extra Bold or Cabrito Sans Ext Extra Bold with sharper angles. Another of its features: is a horizontal connecting line between the letters “s” and “t.” For the “smart adhesives” motto, the designers used a classic typeface reminiscent of Pluto Sans Medium or Polaris Bold, designed by Aviation Partners.

The corporate palette is multi-structured because, in nature, the gecko has a multi-layered color. In this case, the predominant colors are green, red, brown, black, and yellow.

Bostik color codes

Space Cadet Hex color: #1f2a5b
RGB: 31 42 91
CMYK: 66 54 0 64
Pantone: PMS 2766 C
Spring Bud Hex color: #a2ec24
RGB: 162 236 36
CMYK: 31 0 85 7
Pantone: PMS 375 C
Olive Drab Hex color: #77910f
RGB: 119 146 15
CMYK: 18 0 90 43
Pantone: PMS 377 C
Pumpkin Hex color: #ff6b05
RGB: 255 107 5
CMYK: 0 58 98 0
Pantone: PMS Bright Orange C
Racing Red Hex color: #c11e00
RGB: 193 30 0
CMYK: 0 84 100 24
Pantone: PMS Bright Red C
Xanthous Hex color: #f8b82c
RGB: 248 184 44
CMYK: 0 26 82 3
Pantone: PMS 1235 C
Mustard Brown Hex color: #d27f1e
RGB: 210 127 30
CMYK: 0 40 86 18
Pantone: PMS 1385 C