Braun Logo PNG
The Braun logo is concise and smooth. It demonstrates a combination of progressive ideas with perfect design, pointing to the impeccable performance of the devices thanks to a well-thought-out structure.
Braun: Brand overview
Braun is a German private company that manufactures small household appliances. The range includes 2,000 products in categories such as beauty and hygiene, kitchen appliances, health, and irons. Sold in 60 countries, since its founding, 100 million products have been sold. Procter & Gamble, through Gillette, owns 30% of the company.
Meaning and History
The company was founded in 1921. However, the first logo only appeared 12 years later. Initially, the company was engaged in the production of radio components for other manufacturers. The identity was needed when the team started producing their radio receivers combined with record players. The emblem and brand name were developed for them in 1934. The founder’s sign changed a little in the future, with only minor touches added. Therefore, the image of the first logo became the company’s calling card for 100 years.
What is Braun?
A German conglomerate with 9,000 employees, valued at $7 billion. It specializes in producing electrical appliances: electric shavers, epilators, toothbrushes, juicers, kettles, meat grinders, and blenders.
1934 – 1939
The manufacturer’s logo is a voluminous Braun inscription with a highlighted central letter A. The main purpose of the visual sign is to reflect the brand’s advanced ideas and distinctive design.
The brand is named after the engineer and founder, Max Braun. Until 1962, the company belonged to its descendants, who significantly contributed to its establishment and development. Therefore, the Braun surname is the main focus of the logo.
The emphasis on the letter A:
- Creates harmony. The element is central in the inscription and divides the word in half.
- Reflects the special form of the products and their unique ergonomic design. The round curve of A resembles 1) the speaker on radio receivers, which was located on top as a protruding bump, and 2) the round knob for tuning stations. Later, shavers with round frames, oval cameras, and slide projectors appeared.
- Indicates the double A in the center of the founder’s first and last name.
- Reminds of the first product – receivers. The bend in the name is similar to sound waves.
The capital element signifies growth and development. The company gradually climbed the “mountain” from a workshop, achieving prosperity. In the 1960s, Braun became a well-known international brand. Ironically, the logo’s ascent followed a descent, which predicted a further reduction in production and a decline in the manufacturer’s popularity. The peak of the brand’s history falls right in the middle: the 1950s-1980s.
1939 – 1952
The inscription gained elegance and smoothness. This change occurred due to the refinement of the glyphs, now rendered with semi-thin lines. Designers turned shadows into full-fledged elements and removed the white part of the letters, making them appear more compact. The emphasis on the large “A” remains, as does the similarity between “u” and “n,” which seem like mirror reflections of each other.
1952 – 1995
The inscription’s font was changed to extra bold and less smooth during this period. The letters acquired clipped and slightly rounded corners. Designers stretched the glyphs upward, making them thinner and taller.
1995 – today
The Braun logo, introduced in 1995, continued the tradition of minimalism and user-friendliness in the company’s products, complemented by new details. The letterforms are straightforward and precise, with soft curves that visually hint at the comfort and ergonomics of Braun’s household appliances. The letter “A” stands out with its closed upper section, adding a sense of lightness and dynamism to the image while maintaining a balance between external simplicity and internal comfort of the products.
The black color of the text symbolizes durability and high quality, emphasizing the brand’s reputation and its focus on reliability and practical convenience. This design reflects Braun’s aim to create products suitable for everyday use and long-term application.
The company name originates from the surname of its founder, whose name is associated with innovations in the field of household technology. The simplicity of the text’s visual form complements the company’s image, combining functional and clean design ideas, which are traditional for Braun.
Despite changes in individual details, the overall style preserved continuity and became a harmonious continuation of the brand’s long-standing history. The absence of sharp lines and the use of rounded forms reflect Braun’s approach to developing products with intuitive controls and ease of use, consistently maintaining the reputation of a reliable manufacturer.
Font and Colors
Braun logos have been associated with black and white shades for 100 years. After various experiments and combinations, the owners finally settled on a charcoal-black color.
- White demonstrated innovation. The founder implemented leading industry developments in production. The color indicates the principle of radio operation: radio waves spread through the air.
- Black expresses strength, stability, and the color of plastic products.
The transition from white to dark shades indicates the brand’s power and maturation—transforming into a giant that has defeated its competitors.
The font resembles Neubau Grotesque Bold. Bold glyphs speak of expansion to other continents, a wide assortment, and large sales volumes. The use of capital letters reinforces the impression.