Brilliance Logo

Brilliance LogoBrilliance Logo PNG

The company’s cars are like cut diamonds. The Brilliance logo represents expensive cars with a modern, futuristic design. They have a lot of glitter and metal. Smooth running and ease of control are reflected in the manufacturer’s logo.

Brilliance: Brand overview

Founder:Chinese Government, Yang Rong
Shenyang City, Liaoning Province, China
Brilliance is a Chinese brand of passenger cars, vans, and parts manufacturer, whose full name is Brilliance China Automotive Holdings Limited. It is also known as Brilliance Auto or Brilliance China. The founders of the company are the PRC government and tycoon Yang Rong. It was established in 1992 and is now located in Shenyang City, Liaoning Province. It owns the right to distribute BMW vehicles on the mainland of China. In addition, the company owns a controlling stake in the Renault Brilliance Jinbei division; therefore, it jointly produces Renault, Huasong, Jinbei passenger cars, and commercial vehicles.

Meaning and History

Brilliance Logo History

In the summer of 1992, Brilliance China Auto was registered with Bermuda. A little later, but it entered the Hong Kong Companies Registry as a foreign company in the same year. And five years later, the British colony received the status of a special administrative region of China. So the company officially became Chinese. At first, she owned a forty percent stake in Shenyang Jinbei Coach Manufacturing. Then she increased her stake to a controlling stake.

Later, the parent corporation acquired the right to another listed company, which is also included in its structure, having received the opportunity to dealer distribution of products. Now Brilliance China Auto sells passenger cars of the same name, being one of the largest automobile manufacturers in China. Throughout its history, the company has changed its logo only once.

What is Brilliance?

Brilliance is a brand under which the Chinese company Huachen Automotive Group Holdings Co. Ltd operates. It existed from 1992 to 2020 until it declared bankruptcy. It was one of the leading automakers, well-known in China and abroad: in Africa, Asia, South America, and Europe. The company produced commercial minivans, passenger vehicles, and automotive accessories.

1992 – 2002

Brilliance Logo 1992-2002

The debut emblem is made in a laconic style. It has nothing but text on it. The inscriptions are arranged in two lines and are separated by a thin line of silver color, which is almost invisible against a light background.

The top row consists of the English company name Brilliance Auto. The letters are classic, printed, smooth, with serifs. They are tiny, so they are not striking. As the base typeface, the choice is made as close as possible to Times New Roman. The characters are located close to each other but do not merge, despite the minimal inter-letter space. The first “B” coincides in height with both “l,” as well as with “A” and “t.” At the same level, there are dots above the “i.” The color of the top text is burgundy.

The bottom line is occupied by hieroglyphs – an incomplete company name in Chinese. They are strict, even, with calligraphic touches. The inscription is gray and consists of four written characters.

2002 – today

Brilliance Logo 2002-present

After the redesign, the car manufacturer has an updated logo without Chinese characters. But a reminder of them is encrypted in the icon, which the authors have added with an inscription in English. In shape, the silver badge looks like a steering wheel, and in its internal structure, it looks like a hieroglyph, composed of three vertical and two horizontal strokes. It is voluminous, with a 3D effect, light highlights, and a gradient that turns into a dark graphite color. Under the graphic part is the brand name, abbreviated to one word – “Brilliance.” It has the original spelling – with a serif on the top of the “B” and the letter “A,” which has no crossbar. The designers did not change the color of the logo.

At first, the company was distributing cars in China, so it used a logo with hieroglyphs to gain recognition among the local population. Then she began to actively advance to the foreign market – first to the European and then to the American. During this period, the brand acquired a completely English-language logo.

Brilliance: Interesting Facts

Brilliance China Automotive Holdings Limited, a key player in China’s automotive sector, makes passenger cars and parts.

  1. Global Partnerships: Brilliance Auto has teamed up with world leaders like BMW to produce and sell BMW cars in China, blending German engineering with Chinese manufacturing.
  2. Wide Range of Vehicles: The company produces its brand of sedans, MPVs, and SUVs, aiming to meet various customer needs and tastes.
  3. International Sales: While Brilliance’s global footprint isn’t as large as some, it exports vehicles to Europe, the Middle East, Africa, and South America, pushing to be known worldwide.
  4. Focus on R&D: Brilliance invests in research and development to enhance vehicle safety, performance, and eco-friendliness, including working on electric and hybrid models for greener transportation.
  5. Overcoming Challenges: The company has faced issues with vehicle safety and quality, particularly in European crash tests, but it’s working hard to improve its cars’ safety features and quality.
  6. Government Support: Like many Chinese automakers, Brilliance benefits from government incentives, especially for developing electric and hybrid vehicles.
  7. Navigating Competition: In China’s competitive auto market, Brilliance collaborates with giants like BMW and develops its brand to stand out among domestic and international car makers.

Brilliance China Automotive Holdings Limited showcases the dynamics and challenges of the auto industry, particularly in China’s rapidly changing market.

Font and Colors

Brilliance Emblem

In the debut emblem, the font is soft, streamlined, rounded. It is as close as possible to the Bodoni Recut FS DemiBold Condensed. The typeface is more strict, geometric, and even reminiscent of Republica Minor 2.0 Regular with some copyright changes in the second logo.

Brilliance Symbol

The corporate palette has always been stable. It includes the color of Marsala and several shades of gray with a metallic effect: silver, graphite, chrome.

Brilliance color codes

Crimson RedHex color:#931e00
RGB:147 30 0
CMYK:0 80 100 42
Pantone:PMS 7626 C
GainsboroHex color:#dedede
RGB:220 222 222
CMYK:0 0 0 13
Pantone:PMS Cool Gray 1 C
Eerie BlackHex color:#1c1c1b
RGB:28 28 27
CMYK:0 0 4 89
Pantone:PMS Neutral Black C