Brussels Airlines Logo

Brussels Airlines LogoBrussels Airlines Logo PNG

The Brussels Airlines logo captures the essence of Belgian culture and the airline’s key role in connecting Belgium with the rest of the world. The emblem is a modern take on a beloved Belgian symbol—the dot. The design features elements that reflect a welcoming and inclusive atmosphere, mirroring Brussels’s cosmopolitan and international spirit, often referred to as the de facto capital of Europe. The logo conveys a sense of movement and connectivity, emphasizing the airline’s commitment to facilitating travel and cultural exchange.

Brussels Airlines: Brand overview

In 2006, a new company was born from the merger of SN Brussels Airlines and Virgin Express, becoming Belgium’s leading airline. Based at Brussels Airport, it sought to revolutionize air travel in the region.

She made her first flight from Brussels to Geneva on March 25, 2007. The airline grew quickly, adding new routes across Europe and Africa and introducing a new design with the Belgian flag and modern logo.

On September 15, 2008, Lufthansa bought a 45% stake in the company, which led to a code-sharing agreement that improved passenger choices. In 2009, the airline joined the Star Alliance network and upgraded its fleet to Airbus A319 and A320 aircraft.

In 2010, it expanded its services in Africa by adding flights to Accra, Lomé, and Ouagadougou and launched its premium b.flex service on European routes to offer passengers greater convenience.

In 2011, it opened The Loft, a premium lounge at Brussels Airport, and began flights to New York’s John F. Kennedy Airport as part of a partnership with United Airlines.

From 2012 to 2015, the company added routes to Washington, Toronto, and Mumbai and introduced ‘Economy Privilege’ on long-haul flights for better passenger comfort.

Even after Lufthansa took full ownership in 2016, the company maintained its brand and independence. In 2017, it upgraded its Airbus A330 aircraft with new seats and technology and celebrated its 15th anniversary with a specially designed aircraft. It also added modern Airbus A320neo and A330-300 to its fleet and expanded its African services.

The 2020 pandemic forced significant cost reductions. After travel restrictions were lifted, the Belgian government and the Lufthansa Group helped it begin to recover.

In 2021, CEO Dieter Vrankx carried out a major restructuring to help it adapt to new market conditions. The company focused on sustainability to reduce its environmental impact. In the future, the company is working to expand the route network and increase the frequency of flights.

Meaning and History

Brussels Airlines Logo History

What is Brussels Airlines?

The leading airline of Belgium, based in Brussels, operates domestic and international flights, connecting Belgium to over 100 destinations in Europe, Africa, North America, and Asia. The company provides comfortable flight conditions because of its high service levels and reliability. The fleet includes modern Airbus aircraft, ensuring safety and convenience. The airline collaborates with other carriers and is a member of Star Alliance, expanding its route network and increasing accessibility. Its headquarters at Brussels International Airport ensure efficient flight coordination and maintain high service standards. The company offers cargo transport, providing logistics solutions for businesses and private clients.

2006 – 2007

Brussels Airlines Logo 2006

Brussels Airlines officially began its operations between 2006 and 2007 and introduced a logo that stands out among other airlines. The logo includes the company name and a unique element: the letter “b” formed from red dots. This element visually connects with the first letter of the carrier’s name—Brussels—highlighting its ties to the Belgian capital.

The logo’s design concept uses dots of varying sizes, giving it a horizontal orientation. These dots create the illusion of a road stretching into the distance, reminiscent of a runway. The circular lights illuminating the central line at night further enhance this comparison, making the logo recognizable and meaningful as it directly links the visual image to the themes of flight and travel.

The Brussels Airlines logo’s dark blue font is professional and neat, perfectly suited for the aviation industry. This choice of color is intentional, as it is associated with reliability, professionalism, and the infinity of the sky, symbolizing the airline’s commitment to high service and flight safety standards.

2007 – 2021

Brussels Airlines Logo 2007

In 2007, coinciding with the start of Brussels Airlines’ operations, the company decided to change its logo design to adapt it to a new phase of its development. The main change involved modifying the shade of the inscription on the emblem. The previously used color was replaced with a lighter tone. This new shade was chosen to visually convey a sense of lightness and ease of travel with the airline and highlight the technical advancements in the fleet, which have become an important part of the brand development strategy.

Another dot was added to the logo’s symbolic element—the letter “b,” originally composed of red dots. This change was made in response to the superstitions of some passengers who viewed the number 13 as unlucky.

2021 – today

Brussels Airlines Logo

In 2021, Brussels Airlines introduced a new logo and livery as part of its Reboot Plus strategy. The main element is a redesigned “b,” depicted as a square with varying-sized dots. This design symbolizes global connectivity and accessibility. Each dot represents the airline’s destinations, highlighting its extensive reach from major cities to small towns.

The new logo features vibrant red and dark blue colors, symbolizing the company’s experience, reliability, and readiness to embrace new challenges. The modern, smooth, soft font emphasizes the company’s commitment to tolerance and respect for diversity among its customers and employees. The word “Brussels” is displayed in a large font, reinforcing the airline’s identity as Belgium’s national carrier and its role in connecting the country with the world.

The vibrant colors and dot pattern create a visually striking logo that reflects Brussels Airlines’ dedication to progress and excellence. The large, bold “Brussels” highlights the airline’s pride in its Belgian heritage and its importance in the global aviation industry. The overall design blends modernity and tradition, capturing the essence of Brussels Airlines’ vision for the future.

FAQ

Why is Brussels Airlines code SN?

Brussels Airlines uses the IATA code “SN,” which its predecessors, Sabena and SN Bruce Airlines, adopted.

Sabena, the national airline of Belgium from 1923 until bankruptcy in 2001, originally had the IATA code “SN.” Following Sabena’s bankruptcy, SN Brussels Airlines was created and took over Sabena’s IATA code, making it easier to continue its operations and streamline business processes such as bookings and partnerships.

When SN Brussels Airlines merged with Virgin Express in 2006, the company continued using the code “SN” to honor its Belgian origins and maintain its historical ties. Today, the airline is part of the Lufthansa Group, which has expanded its operational capabilities.

Does Brussels airline still exist?

Yes, the airline is still operating. It remains a large company in Europe and connects different parts of the world. With 38 aircraft, it offers flights throughout Europe, North America, and Africa. Such a wide range of flights shows its important role in international travel. The company is committed to providing its customers with various travel options and remains a stable part of the airline industry.

Is Brussels Airlines the same as Lufthansa?

The airline is part of the Lufthansa Group, but it is not the same as Lufthansa. The group includes other major airlines, such as Austrian Airlines, Lufthansa, and SWISS. Each operates under a different brand and provides different services, although all are owned by the Lufthansa Group based in Germany.

It is a member of Star Alliance, the largest global airline alliance, which includes Lufthansa. This membership gives passengers access to a wider network of destinations, smoother flight connections, and consistent service when flying across the alliance’s airlines.