BTicino Logo

BTicino LogoBTicino Logo PNG

BTicino: Brand overview

Founded in 1936 by a trio of Bassani brothers – Arnaldo, Luigi, and Ermanno – BTicino originally existed as Ticino Electric Switches, specializing in the production of metal elements for electrical equipment. When Italy emerged from the shadow of World War II, the company broke new ground by redefining switches and sockets as functional items and as elements of interior decoration. The focus on aesthetics and usability allowed BTicino to carve out a unique niche.

From the 1950s to the 1970s, the company achieved significant success in the Italian market. Unlike other manufacturers of the time, BTicino was a pioneer in adapting the design of electrical products to the specific requirements of the household. Then, in 1989, came the turning point when BTicino became a subsidiary of the French Legrand while retaining its trademark.

Today, BTicino is represented by more than 60 international offices. The company has maintained its reputation for combining Italian elegance with advanced technology in its product lines, which today include switches and sockets and, modern home automation systems, video intercoms, and much more. The company pays special attention to innovation, updating approximately one-fifth of its product offerings each year. Looking to the future, BTicino strives to keep pace with its competitors, constantly improving its designs and technologies to meet the new needs of modern households.

Meaning and History

BTicino Logo History

1936 – today

BTicino Logo

The logo of this Italian company mimics the technical parts it produces. Therefore, the letters look incredibly bulky and bold and appear solid. The grounded text really feels like a “construction” of black metal elements. The only part that looks slightly different is the first glyph, which is colored orange. Because the glyphs are close together, the left side of the crossbar at the letter “t” has been removed – it doesn’t fit the format of the text. The font is lowercase, embossed, even.

The orange first letter is like a splash of color that makes you look twice. The black metallic hue of the text gives it a ruggedness as if it were something needed in a machine. Removing part of the “t” makes it feel like they’re trying to put it all together like a jigsaw puzzle.

BTicino color codes

Spanish OrangeHex color:#ec6707
RGB:236 103 7
CMYK:0 56 97 7
Pantone:PMS Bright Orange C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C