Bunge Logo

Bunge LogoBunge Logo PNG

Bunge is an American company specializing in producing food and exporting soybeans. The agricultural organization was founded more than two centuries ago, namely in 1818. The founder is considered to be Johann Bunge. Today, Bunge is the largest company in the field of agriculture. It supplies products to about 50 countries. The company is headquartered in St. Louis, Missouri. It is among the top 700 largest organizations globally in terms of turnover. The number of employees, collectively in all branches of Bunge is about 22.5 thousand people. A subsidiary company, Bunge Canada, was established to extend the influence of the agricultural corporation in the Canadian market.

Meaning and History

Bunge Logo History

What is Bunge?

It is a world leader in the agriculture industry with over two hundred years of experience and millions of customers worldwide. It is one of the largest exporters of soybeans.

Interestingly enough, the company has had one version of the logo in the U.S. market that has been minimally altered. Visual brand recognition is at a high level due to sales volumes. The logo looks minimalist and concise yet modern and progressive. It consists of one element, namely the verbal name of the company with a small emblem above one of the letters.

The lettering is done in elegant bold sans serif font with straight flowing lines in all capital letters. The thick lines make the lettering look authoritative and solid. The space between the letters gives a sense of the company’s balance, potential, and ambition. The entire logo is in a blue and white color palette, making the image more harmonious and confident.

The Bunge emblem is above the second “U.” It is a white circle with five horizontal lines inside. Immediately there are associations with the Earth and its power. Independent of the inscription, the emblem is also used as a web badge.

The logo itself reflects the reliability and ambition of the brand. It reflects Bunge’s vast experience in agriculture. Thanks to the emblem, the customer understands that they are a key element of the organization’s values.

Font and Colors

Bunge Symbol

The basis of the lettering is an elegant sans serif font with high letters and fine lines. Exactly the company’s name is the main element of the logo; that is why it is immediately apparent. Minimalist details make the logo even more confident. For example, the letter “U” does not have any additional lines and is immediately remembered by the potential buyer of the company.

The blue and white colors were chosen as the palette. The choice is quite interesting because green would be the best option for a company associated with agriculture. However, with this choice, the organization managed to stand out from the competition by making the logo unique and inimitable. Given the presence of the emblem in the form of the globe, it can be assumed that the blue color should be associated with water, which gives life to all life on the planet. The lack of a large variety of colors allows us to focus attention on the details, which means a high level of visual brand recognition.