Busch Logo PNG
The Busch logo communicates a special cooking technology that uses cold. The method gives the drink a unique taste and light shade. The emblem is an example of completeness and perfection that distinguishes the beer brand.
Busch: Brand overview
| Founded: | 1955 |
| Founder: | Anheuser-Busch |
| Headquarters: | United States |
Busch is the world-famous and second most popular beer brand of the American company Anheuser-Busch. Light lager beer is brewed from a mixture of hops, malt, and rice at low temperatures using the yeast “Saccharomyces pastorianus,” breeds at the bottom of the vessel. The first product of the line, Busch Beer, was introduced in 1955, when August Anhäuser Busch Jr., grandson of the famous Adolphus Busch and great-grandson of Eberhard Anhäuser, the founder of the company, was at the helm of the company. In the future, the line expanded and today includes four more types of drinks:
- Busch Light light 4.1% (1989 as Busch Light Draft, and since 1994 Busch Light)
- Busch Ice 5.9% (1995)
- Busch NA non-alcoholic
- Dog Brew by Busch bone broth dog drink with vegetables (2020)
Meaning and History
Busch beer was named in honor of Adolphus Bush, an emigrant from Germany who fell in love with brewing and devoted his life to it. He was the first in America to introduce beer pasteurization, refrigerated wagons for transporting drinks, and coolers. One of the first began to use bottling. He has produced various items that are a part of his beer brands. Bush’s innovations brought prosperity to Anheuser-Busch. Therefore, the businessman’s descendants gave the first stamp introduced after Prohibition his name.
What is Busch?
Busch is the second most popular brand of the American company Anheuser-Busch. It sells a light lager made from a blend of premium-class hops. The trademark appeared in the 1950s when it was prohibited to name baseball stadiums after alcoholic beverages. Beer magnate Gussie Busch, who owned the Cardinals sports team, decided to circumvent this ban: he first named the stadium after his surname and then created a beer brand with the same name.
1995 – 2013
The original name Busch Bavarian Beer hinted at the Germanic origin of the Bushes and pointed to the first inventors of the lager—the Bavarian monks. After the discovery of bottom fermentation, Bavaria became the center of brewing. The product had to be associated with the ancient recipes of those parts. The slogans that were developed indicated this: “clean and bright as mountain air” and “head to the mountains.”
Adolf’s surname was used for the logo, written obliquely from bottom to top, as a sign of ascent to the heights. The name had a red underline and a red shadow of letters – an indicator of energy, strength, and love for his work, which helped the company’s founder achieve such success. Blue letters with a white outline symbolized the sky and the snow of the mountains of Bavaria. Associated with coolness, they served as a slight allusion to mechanical cooling, a device for which Bush himself had first introduced.
In 1979, the beer acquired its current name, Busch Beer, but the logo change occurred much later when Joao Nevis led the company.
2013 – 2017
An unusual handwritten font distinguished the logo of this period. The letters in the word “BUSCH” looked as if they were handwritten and very sloppily: they had uneven trembling edges and disproportionate curves. The “U” stood out the most, lacking the usual symmetry. The word “BEER” was located below and written in capital glyphs, but it was reduced several times. Its simple sans-serif font resembled Core Sans N 83 Ex Heavy by S-Core. Both parts of the text were painted in an unsaturated black color. The letters in the top line also had a thin, dark, beige outline.
2017 – today
The updated Busch logo reflects the brand’s key elements, history, and values. The design has become circular, symbolizing completeness, stability, and tradition. Two stripes extending outward resemble the shape of a championship belt, evoking associations with the brand’s leadership and competitive edge in the beer market. This visual element emphasizes Busch’s prominent position among brewing companies.
At the top of the logo, snow-capped mountain peaks are depicted. This element symbolizes purity and freshness, referencing the brand’s historical roots. The beer’s original name, Busch Bavarian Beer, directly connects it to Bavaria, known for its Alps and brewing traditions. These mountains are a visual metaphor for the beer’s natural essence, lightness, and refreshing taste reminiscent of cool mountain streams.
The central feature of the composition is the word “BUSCH.” It is rendered in black font with a white outline and golden shadows. The letters are bold, with clean and precise lines, giving them visual weight. The font conveys stability and confidence, while golden accents add premium quality. An interesting detail is the absence of aggressive decorative elements; the text maintains a classic and strict appearance, underscoring respect for long-standing traditions.
Directly beneath “BUSCH” is the word “BEER,” written in gold. While less prominent, it provides visual balance and draws attention to the product. Gold signifies quality and the brand’s rich history.
At the bottom of the emblem is the phrase “BREWED IN U.S.A.” — a simple yet meaningful detail that affirms the beer’s national origin and pride in its American roots. Below it is the company’s trademark, an eagle embedded in the letter “A,” which has long been a recognizable symbol of the brand, reflecting its history and unwavering commitment to quality. Beneath this is the company’s founding location: “ANHEUSER-BUSCH, ST. LOUIS, MO,” serving as a reminder of St. Louis, where the brewery began its journey.
The fonts used in the visual design are simple yet expressive. The main inscription is in a classic sans-serif style with smooth transitions and clean lines, highlighting stability and traditional craftsmanship. The contrast of black and white makes the name stand out, while the golden hue adds depth and richness. The upper part of the logo, featuring the mountains, incorporates blue, enhancing the sense of freshness and evoking associations with natural purity.
The brand’s name is tied to the brewery’s founder, whose surname has become a symbol of high-quality American beer. It evokes associations with tradition, craftsmanship, and fidelity to time-tested recipes.
Font and Colors
Lines, contours, and inscriptions related to the manufacturer are made in gold. They point out that Bush beer is the gold standard of brewing and is produced by a very old, legendary company with a history of over 150 years.
In addition to gold, blue and a lot of white are used. Blue and white shades symbolize freshness, purity, and coolness, with which beer should be associated. In other drinks of the brand, depending on the place and date of release, the color scheme of the lines, the company logo, and the name changes. However, cold shades are used (silver, blue, white, cold red).
The brand name in black stands out very brightly against the picture’s background and immediately attracts attention. The first version of the logo used the font Romic Light Italic LET for the inscription. On the modern emblem, the inscription, instead of italics, received a direct style with spectacular serifs characteristic of the Columna typeface.
