BYD Logo


Using the result of technological progress to create the cars of the future conveys the BYD logo. Modern design, computerization, and a powerful engine of the company’s machines symbolize the signs of the emblem.

BYD: Brand overview

Founded: 2003
Founder: BYD Company
Xi’an, Shaanxi, China

BYD (more precisely BYD Auto Co., Ltd.) is a Chinese car manufacturer that manufactures a wide range of vehicles. Its assortment includes electric cars, hybrid cars, gasoline-powered cars, trucks, buses, forklifts, electric bicycles. And one of its divisions, together with Mercedes-Benz, produces luxury cars under the Denza brand. The firm was formed in 2003 after BYD Company acquired and acquired Qinchuan Machinery Works from Norinco. Its head office is located in Xi’an City, Shaanxi Province.

By purchasing an automobile company, BYD automatically received the rights to independently produce cars and other cars, for which it entered into a deal. So she gained experience because the Qinchuan plant has been making cars since 1987. The company started with the QJC7050 with a 30.5 cubic inch engine. At the time of the acquisition, its version of the QCJ7181 Flyer was also in development, which the new owner introduced in 2005 as his own, renaming it BYD Flyer.

In 2008, the car manufacturer was bought out by business tycoon Warren Buffett through Sino-American Energy Holdings. At the same time, a hybrid version of the BYD F3 sedan was released, and the export of products abroad was established – to the Middle East, South America, and Africa. Then a period of active growth of the company began while maintaining strict control over technical processes. As a result, BYD was awarded the Top Crash Facility Award in 2013.

In 2020, the company began expanding in Europe with several commercial vehicles. It also won lucrative contracts to supply 406 electric buses to Colombia. Their company will provide by the middle of 2022, while 1002 units of this type of equipment will be needed. That is, the recognition of the BYD brand emblem is growing from year to year. By the way, its name, which is the basis of the visual identity, is an abbreviation for the phrase Build Your Dreams.

Meaning and History

BYD Logo History

Automotive company BYD uses a text logo based on the name. The abbreviation is present in all versions of the emblem. It stands for Build Your Dreams. Thus, the manufacturer emphasizes his faith in the future, shows high professionalism, and demonstrates a responsible attitude to work. If at first its symbol was standard and resembled the BMW sign, now it has become more original.

What is BYD?

BYD is a Chinese conglomerate with the name standing for “Build Your Dreams.” The company includes BYD Auto, a manufacturer of electric vehicles, industrial forklifts, motorized electric bicycles, trucks, buses, and passenger cars. It was established in 2003.

2003 – 2005

BYD Logo 2003-2005

The opening identity mark consists of two horizontal ovals located one inside the other. The largest is black with double edging, which is played by the white and black lines. It contains the name of the company. The abbreviation “BYD” appears at the bottom and is executed in a sleek sans serif typeface. The letter-spacing is wide so that light characters are visible against a dark background. The central oval is smaller and outlined with a thin white stripe. Its space is divided by color into two halves: the upper zone is blue, the lower one is white.

2005 – 2022

BYD Logo 2005-present

The redesign of the visual identity comes after the Chinese automaker decided to avoid the similarity of its logo with the emblem of BMW. The updated icon began to be used in December 2005. BYD unwittingly received a logo that now looks like Kia’s to move away from the visual association with one well-known company.

The logo depicts an oval with a red contour line and the same red name within a white space. The outer stripe is uneven in width: it is narrow on the right and left. The word “BYD” is written in geometric letters, each with a small white stroke, right angles, and outer diagonal cuts.

The logo was adopted when the company was founded and has been oval ever since. It remained after the redesign, while the rest of the elements were either removed or changed.

2022 – today

BYD Logo

The new version of the logo brought calm and tranquility: it has smooth lines, rounded edges, and wide glyphs. This design inspires confidence in customers and speaks about the safety of cars. To do this, the company abandoned diagonal cuts and straight stripes: the logo has become more friendly. The only thing that remained with the letters was a miniature dividing line. It is present in every one of them. The oval has not been modified either: the frame still thickens at the top and bottom. But its color has become much darker and close to a crimson hue.

Font and Colors

BYD Emblem

BYD uses a custom design typeface. The letters are non-serif and look like geometric shapes. They are even, smooth, strict. But the proprietary palette changed once: initially, it consisted of black and blue, then red and white.

BYD Logo

The fonts in the logo are individual. But one version uses a typeface reminiscent of Bitsumishi Pro Medium from CheapProFonts. If you look closely, you can see a distinct similarity between “B” and “Y.” They have the same rounding, shape, and width. The “D” almost matches the glyph from Cassandra Plus Black, designed by Wiescher-Design. But the absolute identity of the typography is out of the question because the characters in the BYD emblem have a small gap between parts. The color scheme was replenished with a dark crimson hue.

BYD Symbol

BYD color codes

Lust Hex color: #e60009
RGB: 230 0 9
CMYK: 0 100 96 10
Pantone: PMS Bright Red C