BYD Logo


The BYD logo encapsulates the company’s commitment to harnessing technological progress to develop future automobiles. It is a symbol of modern design, advanced computerization, and powerful engine capabilities that define their vehicles.

BYD: Brand overview

BYD (more precisely, BYD Auto Co., Ltd.) is a Chinese car manufacturer that manufactures many vehicles. Its assortment includes electric cars, hybrid cars, gasoline-powered cars, trucks, buses, forklifts, and electric bicycles. One of its divisions, Mercedes-Benz, produces luxury cars under the Denza brand. The firm was formed in 2003 after BYD Company acquired and acquired Qinchuan Machinery Works from Norinco. Its head office is located in Xi’an City, Shaanxi Province.

By purchasing an automobile company, BYD automatically received the rights to independently produce cars and other cars, for which it entered into a deal. So she gained experience because the Qinchuan plant has been making cars since 1987. The company started with the QJC7050 with a 30.5 cubic inch engine. At the time of the acquisition, its version of the QCJ7181 Flyer was also in development, which the new owner introduced in 2005 as his own, renaming it BYD Flyer.

In 2008, the car manufacturer was bought out by business tycoon Warren Buffett through Sino-American Energy Holdings. At the same time, a hybrid version of the BYD F3 sedan was released, and the export of products abroad was established – to the Middle East, South America, and Africa. Then, the company began to grow actively while maintaining strict control over technical processes. As a result, BYD was awarded the Top Crash Facility Award in 2013.

In 2020, the company began expanding in Europe with several commercial vehicles. It also won lucrative contracts to supply 406 electric buses to Colombia. Their company will provide by the middle of 2022, while 1002 units of this type of equipment will be needed. That is, the recognition of the BYD brand emblem is growing yearly. By the way, its name, the basis of the visual identity, is an abbreviation for Build Your Dreams.

Meaning and History

BYD Logo History

Automotive company BYD uses a text logo based on the name. The abbreviation is present in all versions of the emblem. It stands for Build Your Dreams. Thus, the manufacturer emphasizes his faith in the future, shows high professionalism, and demonstrates a responsible attitude to work. If at first its symbol was standard and resembled the BMW sign, now it has become more original.

What is BYD?

BYD is a Chinese conglomerate with the name standing for “Build Your Dreams.” The company includes BYD Auto, a manufacturer of electric vehicles, industrial forklifts, motorized electric bicycles, trucks, buses, and passenger cars. It was established in 2003.

2003 – 2005

BYD Logo 2003-2005

The opening identity mark consists of two horizontal ovals inside the other. The largest is black with double edging, played by the white and black lines. It contains the name of the company. The abbreviation “BYD” appears at the bottom and is executed in a sleek sans-serif typeface. The letter spacing is wide so that light characters are visible against a dark background. The central oval is smaller and outlined with a thin white stripe. Its space is divided by color into two halves: the upper zone is blue, and the lower one is white.

2005 – 2022

BYD Logo 2005-present

The visual identity redesign comes after the Chinese automaker decided to avoid the similarity of its logo with the emblem of BMW. The updated icon began to be used in December 2005. BYD unwittingly received a logo that now looks like Kia’s to move away from the visual association with one well-known company.

The logo depicts an oval with a red contour line and the same red name within a white space. The outer stripe is uneven in width and narrow on the right and left. “BYD” is written in geometric letters, each with a small white stroke, right angles, and outer diagonal cuts.

The company’s logo has been oval since it was adopted when it was founded. It remained after the redesign while the remaining elements were removed or changed.

2022 – today

BYD Logo

The new version of the logo brought calm and tranquility: it has smooth lines, rounded edges, and wide glyphs. This design inspires confidence in customers and speaks about the safety of cars. To do this, the company abandoned diagonal cuts and straight stripes; the logo has become more friendly. The only thing that remained with the letters was a miniature dividing line. It is present in every one of them. The oval has not been modified either: the frame thickens at the top and bottom. But its color has become much darker and close to a crimson hue.

BYD: Interesting Facts

BYD Auto, a key player in the electric vehicle (EV) market, is part of BYD Company Limited and has offered a range of EVs, including cars, buses, and trucks since 2003.

  1. From Batteries to EVs: Starting as a battery maker, BYD quickly entered the EV space, using its battery expertise to lead the market.
  2. Plug-In Hybrid Pioneer: In 2008, BYD launched the F3DM, the first mass-produced plug-in hybrid, showing its commitment to electric transport early on.
  3. Leading in Electric Buses: BYD is a top maker of electric buses worldwide, helping reduce emissions and noise in cities globally.
  4. Blade Battery Innovation: In 2020, BYD introduced the Blade Battery, enhancing EV battery safety, life, and energy density, addressing major concerns like fire risk.
  5. SkyRail: Beyond cars and buses, BYD developed SkyRail, a greener and more efficient monorail system for urban transport.
  6. Diverse EV Range: BYD’s lineup includes electric passenger cars, trucks, and specialized vehicles like forklifts, showcasing its goal to electrify all transport types.
  7. Global Reach: With its roots in China, BYD has expanded globally, with operations in the US, Brazil, Europe, and beyond. Its electric buses and taxis are increasingly common in cities worldwide.
  8. Warren Buffett’s Support: In 2008, Warren Buffett’s investment in BYD was a big vote of confidence in the company’s EV potential.
  9. Awards and Recognition: BYD’s vehicles have earned numerous awards for performance, design, and environmental benefits, underscoring its dedication to quality and sustainability.
  10. Towards Carbon Neutrality: As part of its mission, BYD aims to promote carbon neutrality, renewable energy, and sustainable practices.

BYD Auto’s evolution from battery manufacturing to a leading EV producer reflects the fast growth of electric transportation and the shift towards cleaner, electric alternatives to traditional vehicles.

Font and Colors

BYD Emblem

BYD uses a custom-designed typeface. The letters are non-serif and look like geometric shapes. They are even, smooth, strict. But the proprietary palette changed once: initially, it consisted of black and blue, then red and white.

BYD Logo

The fonts in the logo are individual. But one version uses a typeface reminiscent of Bitsumishi Pro Medium from CheapProFonts. Looking closely, you can see a distinct similarity between “B” and “Y.” They have the same rounding, shape, and width. The “D” almost matches the glyph from Cassandra Plus Black, which Wiescher-Design designed. However, the absolute identity of the typography is out of the question because the characters in the BYD emblem have a small gap between parts. The color scheme was replenished with a dark crimson hue.

BYD Symbol