Byju’s is a young Indian digital technology company. It offers products for distance learning and mobile learning. The founders of the company are entrepreneurs Byju Raveendran and Divya Gokulnath, who opened it in 2011. Now it has become the most valuable organization in the field of educational programs. The headquarters is located in Bangalore, Karnataka state (India).
Meaning and History
The brand appeared thanks to the application of the same name, which was launched in 2011 by Think and Learn Pvt Ltd. The software developer and owner of the service was a married couple, Byju Raveendran and Divya Gokulnath. He is an engineer who taught students to take exams and prepare them for tests; she is an educational specialist. Their tandem resulted in a firm offering online learning products based on utilities for K-12 and materials for competitive examinations.
In 2012, Think and Learn gained popularity and entered the prestigious ratings of Deloitte Technology Fast 50 and Deloitte Technology Fast 500 Asia Pacific and still do not leave them. After four years of work on digital software called Byju’s: The Learning App, she launched it in the summer of 2015. In 2017, the Byju Math utility for children and the Byju Parent Connect program appeared, allowing parents to follow a child’s learning.
This was followed by several major acquisitions with the company’s entry into the international level. This is how the popularity of the educational products of the same name expanded, which became not only a series but also an independent brand with its symbols. In total, there are two logos in his arsenal. They are essentially similar and differ only in minor details.
2010 – 2017
The debut emblem appeared with the release of the first program. She not only accompanied her but presented her since it contained only an informational and introductory text. The base for the logo is a lilac square with rounded corners. It had highlights and shadows on the edges, which gave it three-dimensionality, so the sign was perceived as a button to launch the announced utility. Its name was ungrouped into two lines: at the top was the word “Byju’s” in large grotesque type, at the bottom was written “The Learning App” in small letters. They were placed on light lilac and dark purple backgrounds with a wave-like separation of shades.
2017 – present
The current logo looks modern and consists not only of textual elements but also of graphic ones. It is a diagonal “B” shaped icon located in the center and upper left corner. In the first case, the letter is large, expressive, with a deep shadow on the right and a white border. It looks voluminous as if it is raised above the surface.
The upper part shows a similar symbol but in a reduced size and a miniature white square. The name of the brand is also placed next to it. The designers changed their style by capitalizing the beginning of each word. The exception is “Byju’s”: it is in the upper case. The developers have kept the roundness of the signs but have worked on the “B,” reducing its center bar.
The identity of this young Indian company is well recognizable because, from the very beginning, it got its own “face” – a purple convex square. It serves as a basic platform for placing the rest of the elements, which, thanks to the contrast, look clear and catchy on it.
Font and Colors of the Emblem
The emblem uses not one but two types of typefaces. The word “Byju’s” is written in a font reminiscent of JCfonts’ Linotte Bold or S-Core’s Core Sans ES 75 Extra Bold with a slight “B” modification. “The Learning App” is executed in simple grotesque, as close as possible to Museo Sans Rounded 700 or Core Sans AR 55 Medium. The color scheme is unchanged: it always features purple (square) and white (letters).