Camaro Logo

Camaro Logo PNG

The Chevrolet company has chosen a light and stylish Camaro logo for their car brand. It embodies high speed and equally high status, as it adorns the hood of convertibles with a sporty image. The logo reflects dynamism, maneuverability, flight, and practicality.

Meaning and History

In the first period, four generations of cars of this brand were presented; in the second, vehicles of the fifth and sixth generations were developed. In each case, a specific logo, based on the name, adorned the hood. It was invented by Ed Rollett (GM Vice President) and Bob Lund (manager of the same company).

The impetus for this idea was a 1936 dictionary book by James Boïelle. It states that “camaro” is a slang word in two languages. In both English and French, it means “comrade, friend, buddy.” Thus, the name of the cars in this series directly tells us that they are friends with their owners and that good comradeship should be maintained with this equipment. That is, the Camaro logo conveys the manufacturer’s concept.

What is Camaro?

Camaro is a car brand belonging to Chevrolet, which in turn is part of the General Motors Company. Its first launch was in 1966. It was then liquidated in 2002. It was reborn in 2010. It is anticipated that the production of passenger cars of this series will continue until 2025, after which it will be discontinued.

1966 – 1969

The debut emblem consists of a cursive inscription made with a fluent handwriting style. The name is connected – each previous letter has a transition to the next one. The glyphs are white, but due to the gray shadows, blurred at the bottom and expanded on the right side, they appear light silver. The three-dimensional contour lines also contribute to this effect. In the second row is a long black rectangle indicating the company to which the Camaro series of cars belong.

1969 – today

The next logo of the car brand’s existence period differs significantly from the first one. The main feature is a long shield with three vertical stripes of different colors: blue, white, and red. The name has become printed. The font used for it is thin and wide. The rounded letters represent a mix of uppercase and lowercase, which is the highlight of the emblem. With this typographic technique, designers were able to unify symbols and make them as similar as possible. The only exception is the “R” with a sharp, downward-pointing leg.

The visual identity of the Camaro was initially associated with the parent company that owns the car brand. Therefore, during the first period of its existence, a badge with the “by Chevrolet” mark was displayed on the convertibles with a sporty design and on all subsequent models. It was located under the main inscription and was designed in a different style. The font was small and thin but stood out against the background of the black rectangle. Later, this indication disappeared, leaving only the name of the series.

Font and Colors

As car enthusiasts claim, each new generation car is equipped with an emblem featuring an individual font designed specifically for a particular design. One of the typefaces is called Oramac, which, spelled backward, means Camaro. In the modern version, the Ultra 911 font is used – wide, thin, rounded, and flattened. The letters in it are almost unified, as they are similar in shape.

The emblem palette is restrained but still not without color. The latest logo features bright colors, including blue, white, and red. The debut emblem is silver, chrome-plated, with a black plate at the bottom.

Camaro color codes