Canada Dry Logo PNG
The Canada Dry logo pays tribute to the country of origin and spreads the word about Canada worldwide. The elements show the premium quality and taste of the drink because, according to the emblem, the brand was served at the table of representatives of the crown.
Canada Dry: Brand overview
| Founded: | 1904 |
| Founder: | Keurig Dr Pepper |
| Headquarters: | Canada |
| Website: | canadadry.com |
Meaning and History
The Canada Dry logo has a patriotic focus and is inextricably linked to Canada. All its attributes point to this country, from the map to the choice of colors.
1904 – 1975
The drink was created by chemist and pharmacist McLaughlin. It differed in taste from other ales as it had minimal sweetness. As planned by the developer, the drink was supposed to resemble dry French champagne. This was achieved in 1904. The owner reflected this feature in the name, using “dry.”
The first product labels featured a beaver (the symbol of Canada) on a Canadian map. Three years later, Ale received its famous logo with a crown, shield, and map of Canada when the country’s governor-general marked it and began to serve at his court.
The red Canada Dry inscription on the map’s white background alludes to the colors of Great Britain and France, the first colonizers of the land.
The crown above the coat of arms was a count’s crown, as the country’s governor-general was a count. This sign and the golden color of the edging of the coat of arms symbolized the ruling house’s patronage and approval of ale and made McLaughlin ale a royal drink. The gold on the logo creates a sense of volume and shimmers like an amber ale.
The dark green background around the map represents the oceans surrounding Canada. The green color also nods to the green flag of Ontario (McLaughlin’s homeland), Canadian forests, clover, and St. Patrick’s (many Irish settlers live in Ontario, and the pharmacist’s surname has Irish roots).
1958 – 1990
Ginger ale quickly gained popularity; production was opened in New York, and it began to be exported to other countries. In the early fifties, the company expanded and added the release of another product: Tonic Water Club Soda. She was one of the first to bottle her drinks in cans. This was reflected in the change in the logo.
Raymond Loewy, a well-known industrial designer, designed the new sign. It had an unusual blurry image, as if under greenish water. Indeed, drinks “crossed the ocean” and began to be sold in other countries. At the same time, gold disappeared from the color scheme, leaving only green, white, and red. However, green was the most predominant color.
The new color scheme echoed the country’s forested nature, the country’s flag, which featured green maple leaves until 1957. In addition, on old maps, the continents had a wide, most often dark green border, like on the logo. The changes created a clear association with Canada; the drink has a fairly long history.
1990 – 2000
Starting in 1982, Canada Dry changed hands until 1986, when it became the property of the British confectionery company Cadbury Schweppes. By then, the company had changed direction and was the world’s third-largest producer of soft drinks. The appearance of new owners led to a change in the brand’s visual symbol.
Canada Dry was now related to Canada only by its origin. Drinks have been introduced and known in many countries. Therefore, the image of the map of Canada in the shield faded into the background of the new logo. The brand name became central. It is written in large red letters and goes beyond the shield, immediately attracting attention.
The border of the shield and the crown are depicted in yellow and slightly reminiscent of the ale’s color. Outside the composition is a thin green border.
2000 – 2010
1999, Cadbury Schweppes sold its business to The Coca-Cola Company, leaving North America and Europe as its backbone. This was implementing a plan to return to the “chocolate” business. At this time, the remaining brands were changing.
The map of Canada has completely disappeared from the logo. However, there was an indication of the centennial history of the brand – the inscription: “since 1904” located above the name. The shield tilted, symbolizing the new beginning of the brand’s life. The image of mountain peaks appeared, and the color scheme changed to silver. As on a map, only meridians and parallels have been preserved, showing that the drink is popular in different countries. Light colors and mountains indicated a refreshing taste. Drinks perfectly quench thirst due to the minimum sugar content. This message became the main one when presenting the brand on the market.
2010 – today
In 2008, the remnants of Cadbury split into two strands. The Dr. Pepper Snapple Group took over the beverage business, and Kraft Foods took over the sweets company in 2010. Canada Dry is under the jurisdiction of Keurig Doctor Pepper. It took a change to the logo to mark these innovations.
The logo partially regains its authenticity: it is an image of a map of Canada. The background becomes bright yellow, and the shield border becomes green. They symbolize prosperity, natural composition, and yellow ginger root—the basis of ginger ale. The form of the crown changes from an earl’s to a viscount’s crown, indicating the first Governor-General of Canada to hold this title.
The brand name goes beyond the shield, as does the brand’s drinks outside the country of origin. A more sophisticated font was chosen for letters, and volume was added.
2022 – today (Canada)
In 2022, soft drink maker Canada Dry unveiled a new logo that will only be used in its home country of Canada. The heraldic shield has retained its original shape with two projections at the top, but now it does not have the usual inclination to the right side and is aligned the same as it was a hundred years ago.
The shield still symbolizes a map drawn by parallels and meridians. However, now there is no image of Canada on it – an empty white space serves as a background. The logo’s inner lines and wide frame are in a light golden hue, while the thin outer outline is dark green, like the crown at the top. The latter, by the way, has also been changed. Now, it is decorated with five fat dots. The inscription “SINCE 1904” and the brand name are painted burgundy. At the same time, for the phrase “CANADA DRY,” an individually designed font with unusually smooth curves and sharp serifs sticking out in all directions is used.
Font and Colors
All logo variations are dominated by yellow, green, white, and red colors.
- Yellow signifies premium quality, light, joy, and good mood.
- Green—the greens of Canada, the Irish roots of the drink’s creator, the naturalness of this brand of ale, and care for the environment’s safety.
- White is the color of the beginning, base, and white sheet. Canada Dry drinks are the basis for various cocktails. The white image of Canada’s territory indicates that the stamp originates here.
- Red – energy, movement, love. Users and common in many countries love drinks.
The logo font is related to Microsoft JhengHei and Malgun Gothic Semilight.
