Capgemini Logo PNG
Nothing says this company specializes in Internet consulting and IT services more than the Capgemini logo, which is soft, sweet, and playful. It intrigues potential customers and draws attention to the service. But behind the simple shapes and smooth lines lies a powerful energy and hope for high demand in the pleasant color.
Capgemini began in 1967 in Grenoble, France, when Serge Kampf founded Sogeti, short for Société pour la Gestion de l’Entreprise et le Traitement de l’Information. The young company worked in data processing and IT consulting, fields still taking shape at the time. Kampf built the business around rapid expansion through acquisitions.
In 1974, Sogeti acquired CAP and Gemini Computer Systems. The combined group took the name Cap Gemini Sogeti in 1975. CAP strengthened its European programming and data-processing base, while Gemini added experience with computer systems. During the 1980s, further deals in Germany and the United Kingdom turned the company into a broader European IT player.
In 1996, the main brand was shortened to Cap Gemini, while Sogeti continued as a subsidiary focused on local IT services. The company was competing with Accenture for major corporate IT consulting contracts. In 2000, Cap Gemini bought Ernst & Young Consulting for $11 billion, gaining thousands of consultants and a stronger position in the United States. For a period, it operated as Cap Gemini Ernst & Young.
The integration was difficult, and in 2004, the company adopted the single name Capgemini. In the 2010s, it expanded into cloud services, digital transformation, and consulting. Serge Kampf died in 2017, after shaping the group for decades. In 2019, Capgemini announced the €3.6 billion acquisition of Altran Technologies, which was completed in 2020, expanding its engineering consulting business and competing with IBM Global Services.
Meaning and History
The brand’s visual recognition is high, thanks to its traditional color palette and a constant emblem: the card suit “spade.” In turn, the name Capgemini was not immediately mainstream, so it is not surprising that all updates were introduced after the logo redesign. Overall, three logos were presented to the target audience throughout the project. Each of them complemented the previous one, making it more modern and progressive.
What is Capgemini?
It is a well-known French IT company providing consulting services in computing, with over 50 years of experience. The company is headquartered in Paris, but despite that, about half of its 250,000 employees are in India.
1967 – 1996
The first version of the logo was introduced in 1967, right after the project launch. Conventionally, the logo was divided into four parts, with the first three parts containing two letters of the name “Sogeti.” In turn, the fourth is dedicated directly to the Ace of Spades, which served as the company’s emblem. According to the information, it was designed directly by the company’s creator. Among the other options were a bee, as a symbol of productive work, and a pinion, which indicated the company’s technical specialization. However, the card was chosen as a symbol of luck.
This choice was also because Kampf often played bridge, where the ace of spades was the strongest card. Interestingly, a blue gradient was used for this element, which was the main color in Capgemini’s color palette. Regarding the choice of colors, it is related to the company’s founder having previously read an article about the French corporation ELF, which paid over 50 million francs for the design. Later, he joked several times that the company had saved that amount thanks to him.
A classic, bold typeface with rounded corners and no serifs was used for the lettering. All characters in the brand name were lowercase, which should evoke a friendly tone among readers.
1996 – 2017
The logo redesign came almost 30 years after the company was founded. It was directly related to the anchoring of the Capgemini name. The logo consists of three parts: the verbal lettering, the emblems on the left, and the company slogan at the bottom. Moreover, the word “inscription” is set in two shades of blue for the “cap” and “gemini” parts. The first part is darker and represents IT, while the shade closer to blue references consulting. The lettering is in classic bold, sans-serif type.
The peak on the left is rendered with a blue gradient. The slogan is in a classic font with thin lines. It reads as “Consulting. Technology. Outsourcing.”
2017 – today
The last current logo redesign took place in 2017. It significantly changed the style, making the image more vibrant and dynamic. The peak was again done in a wavy shape using different shades of blue.
Visually, the font remained identical to the previous version, but italics made it look more unique and independent. All the symbols are painted in dark blue. However, the logo does not look gloomy or depressing; it attracts the target audience’s attention.
According to Capgemini staff, the dark blue hue references the organization’s experience and skills, while the light blue hue indicates potential and ambition.
Font and Colors
Throughout Capgemini’s development, various classic sans-serif and bold-serif font variations have been used. For example, with the latest redesign and use of italics, the logo has become more unique and unusual, standing out from the main competitors in the market.
In turn, the color palette is based on blue. The exception is the original version, which also had red. In general, pleasant, bright shades evoke positive emotions and signal the company’s ambitions and prospects, as well as its market experience in computer technologies.