Captain Morgan Logo PNG
The Captain Morgan logo tells the story of the brave knights and pirates during the time the brand represented the drink. Ancient technologies of preparation and storage are reflected in the emblem’s symbols. All the elements show that rum is a drink of real men.
The story of Captain Morgan starts with Henry Morgan, born around 1635 in Wales. By the 1660s, he operated in the Caribbean under a British license, attacking Spanish colonies. Raids on Portobelo in 1668 and Panama in 1671 brought him wealth. After arrest under Spanish pressure, he was knighted in London and returned to Jamaica as vice-governor, where he died in 1688.
In the early 1940s, Samuel Bronfman of Seagram acquired Long Pond distillery in Jamaica. He discovered that Levy Brothers blended rum with spices as a tonic. Bronfman bought the recipe and used it for a new brand.
In 1944, Captain Morgan Rum Company was registered. Early sales focused on Jamaica and Canada. In the 1950s, production moved to Puerto Rico.
A major shift came in 1984 with the US launch of Captain Morgan Original Spiced Rum. The category was undeveloped, and the product gained traction as a mixer. In 1982, Don Maitz created the brand character. By the mid-1980s, the brand entered the top ten spirits in the US.
In the 1990s, Caribbean production was licensed to Destilería Serrallés, producer of Don Q. In 2001, Diageo acquired the brand from Seagram, adding it to a portfolio that included Johnnie Walker, Smirnoff, and Baileys.
Between 2010 and 2012, production moved to St. Croix, causing a tax dispute with Puerto Rico. By 2007, sales reached 7.6 million cases annually, with Bacardi as the main competitor. In 2014, the NFL blocked a Diageo promotion involving players.
Meaning and History
The brand’s concept is tied to a prominent figure: Henry Morgan, the lieutenant governor of Jamaica, privateer, pirate, navigator, and planter. The name of the alcoholic drink and the thematic emblem are dedicated to him.
Artist Don Maitz designed the image of the sea-robber painted on each label. This happened in 1982 when the company was about to introduce its products to the US market. The original image was in black and white, but redesigned with some vibrant colors.
What is Captain Morgan?
Captain Morgan is a brand of 35% proof spiced rum, first introduced in 1944. It is produced in the United Kingdom by the alcoholic beverage company Diageo. The brand is named after Henry Morgan, a 17th-century Welsh privateer who became famous in the Caribbean Sea.
The alcoholic charity then complained about Captain Morgan, claiming that the cartoonish style and multicolor palette could attract minors’ attention. The Portman Group Independent Commission rejected the complaint because the character was based on a real historical figure. According to experts, the logo looks more like a work of art than a cartoon.
Font and Colors
The last logo update took place in 2017. The designers changed the label to give the rum a modern look. As before, the pirate is the central character. He looks forward proudly, placing one foot on the barrel. A blue cloak flutters behind him. With his right hand, the navigator rests on a saber. The logo’s varied color scheme makes the bottle label attractive.
The brand name is written under the graphic sign “Captain Morgan.” The developers used the Thaleia font to give it a special flavor.