Captain Morgan Logo PNG
The Captain Morgan logo tells about the brave knights and pirates during whose time the drink represented by the brand appeared. Ancient technologies of preparation and storage are reflected in the symbols of the emblem. All the elements show that rum is a drink of real men.
Captain Morgan: Brand overview
| Founded: | 1944 |
| Founder: | Diageo |
| Headquarters: | Jamaica |
| Website: | captainmorgan.com |
Meaning and History
The brand’s concept is tied to a prominent personality: the lieutenant governor of Jamaica, privateer, pirate, navigator, and planter named Henry Morgan. The name of the alcoholic drink and the thematic emblem is dedicated to him.
Artist Don Maitz designed the image of the sea-robber painted on each label. This happened in 1982 when the company was about to introduce its products to the US market. The original image was in black and white, but it was redesigned with some vibrant colors.
What is Captain Morgan?
Captain Morgan is a brand of 35% proof spiced rum, first introduced in 1944. It is produced in the United Kingdom by the alcoholic beverage company Diageo. The brand is named after Henry Morgan, a 17th-century Welsh privateer who became famous in the Caribbean Sea.
The alcoholic charity then complained about Captain Morgan, claiming that the cartoonish style and multicolor palette could attract minors’ attention. The Portman Group Independent Commission rejected the complaint because the character was based on a real historical figure. According to experts, the logo looks more like a work of art than a cartoon.
Captain Morgan: Interesting Facts
Captain Morgan is a rum brand known for its adventure and pirate theme, linked to the 17th-century privateer Sir Henry Morgan.
- Who Was Sir Henry Morgan?: The brand is named after Sir Henry Morgan, a Welsh pirate who became a legend in the Caribbean in the 17th century for his daring exploits. He was later knighted and became the Lieutenant Governor of Jamaica.
- How It Started: The brand was launched in 1944 by Seagram, who bought the recipe from a Jamaican pharmacy. Its unique flavor was designed to attract a wide audience.
- The Captain’s Image: The logo shows Sir Henry Morgan in a dynamic pose, reflecting the brand’s adventurous and rebellious image.
- Flavor Variety: Captain Morgan started with spiced rum but now includes flavors like coconut, pineapple, and vanilla to suit different tastes.
- Worldwide Love: It’s one of the top-selling rum brands globally, popular in the US, Canada, the UK, and beyond.
- Spiced Rum Trendsetter: Captain Morgan was among the first to offer spiced rum, mixing rum with spices and flavors for a unique taste.
- Advertising and Sponsorships: Known for its creative ads and support for sports teams and events, Captain Morgan has built a strong brand presence.
- The Captain’s Pose: Sir Henry Morgan’s famous pose, with one leg raised, has sparked marketing campaigns and social media trends, encouraging fans to replicate it.
- Promoting Safe Drinking: The brand actively promotes responsible drinking, working with groups to combat drunk driving and underage drinking.
With its mix of history, adventurous spirit, and focus on quality and fun, Captain Morgan continues to win over rum enthusiasts worldwide.
Font and Colors
The last logo update took place in 2017. The designers changed the label to give the rum a modern look. As before, the pirate is the central character. He looks forward proudly, placing one foot on the barrel. A blue cloak flutters behind him. With his right hand, the navigator rests on a saber. The color scheme of the logo is varied, which makes the label on the bottle attractive.
The brand name is written under the graphic sign: “Captain Morgan.” To give it a special flavor, the developers used the Thaleia font.
Captain Morgan color codes
| Seal Brown | Hex color: | #592501 |
|---|---|---|
| RGB: | 89 37 1 | |
| CMYK: | 0 58 99 65 | |
| Pantone: | PMS 168 C |
| Tan | Hex color: | #cbb793 |
|---|---|---|
| RGB: | 203 183 147 | |
| CMYK: | 0 10 28 20 | |
| Pantone: | PMS 467 C |
