Carefree Logo

Carefree LogoCarefree Logo PNG

Elegance, subtlety, and lightness are the main motives of the emblem. The Carefree logo is full of femininity. Shows that the brand was created specifically for the beautiful half, considering their needs and requirements. Therefore, brand products will always come in handy in a handbag.

Carefree: Brand overview

Founder:Edgewell Personal Care
United States
Carefree is a well-known American brand of sanitary napkins for women. Its products were first introduced in 1976, having occupied more than half of the market by the end of the 70s. The brand is currently owned by Edgewell Personal Care Corporation, headquartered in Shelton, Connecticut.

Meaning and History

Carefree Logo History

From the moment of its appearance to the present day, the company has changed five versions of the logo and now uses the sixth. On all variants, the main element was the inscription – the brand name. The word “Carefree” had a different look, but it was almost always light and slanted. The graphic designation appeared later. The main countdown in the history of logos dates back to 2004 when the brand was firmly established in the international market. There were no noticeable changes in its structure.

What is Carefree?

Carefree is a line of feminine hygiene pads previously owned by the American company Johnson & Johnson. The brand is now part of Edgewell Personal Care. The first batch of products was introduced in 1976, at which time the trademark was registered.

2004 – 2011

Carefree Logo 2004-2011

This time, the emblem consists of an italic inscription and an image of a flower with six petals. They are shaped like classic pads without wings.

2011 – 2016

Carefree Logo 2011-2016

Now the company uses a logo without a flower: the designers removed it in 2011. Then they changed the palette, making it pastel.

2016 – today

Carefree Logo 2016-present

Designers have chosen a more saturated fuchsia shade for the modern logo. Therefore, now the inscription is made in neon pink with a slight touch of lilac. The basic font type remains the same, but some changes have been made. For example, “r” (the top stroke is made a little thinner) and “f” (the bottom half of it is finished and bent in the opposite direction) have been corrected.

Font and Colors

Carefree Emblem

The main detail of the Carefree personal badge is the name. The graphic element was present only in the 2004 version. It was a chamomile flower whose petals resembled sanitary pads.

Carefree Symbol

The brand uses italic lettering. Calligraphic letters: “c,” “a” and “e” seem to be written by hand. The emblem is made in pink: at first, it was bright, but now it has become subdued.

In the new logo, the developers have kept the old typeface, slightly correcting it. The original palette has been shifted to a bright-nude spectrum, as in the 2004 version, so the logo now uses a rich fuchsia color.

Carefree color codes

Barbie PinkHex color:#e81385
RGB:232 19 133
CMYK:0 92 43 9
Pantone:PMS 213 C