Carefree is a well-known American brand of sanitary napkins for women. Its products were first introduced in 1976, having occupied more than half of the market by the end of the 70s. The brand is currently owned by Edgewell Personal Care Corporation, headquartered in Shelton, Connecticut.
Meaning and History
From the moment of its appearance to the present day, the company has changed five versions of the logo and now uses the sixth. On all variants, the main element was the inscription – the brand name. The word “Carefree” had a different look, but it was almost always light and slanted. The graphic designation appeared later. The main countdown in the history of logos dates back to 2004 when the brand was firmly established in the international market. There were no noticeable changes in its structure.
2004 – 2011
This time, the emblem consists of an italic inscription and an image of a flower with six petals. They are shaped like classic pads without wings.
2011 – 2016
Now the company uses a logo without a flower: the designers removed it in 2011. Then they changed the palette, making it pastel.
2016 – today
Designers have chosen a more saturated fuchsia shade for the modern logo. Therefore, now the inscription is made in neon pink with a slight touch of lilac. The basic font type remains the same, but some changes have been made. For example, “r” (the top stroke is made a little thinner) and “f” (the bottom half of it is finished and bent in the opposite direction) have been corrected.
Font and Color of the Emblem
The main detail of the Carefree personal badge is the name. The graphic element was present only in the 2004 version. It was a chamomile flower whose petals resembled sanitary pads.
The brand uses italic lettering. Calligraphic letters: “c,” “a” and “e” seem to be written by hand. The emblem is made in pink: at first, it was bright, but now it has become subdued.
In the new logo, the developers have kept the old typeface, slightly correcting it. The original palette has been shifted to a bright-nude spectrum, as in the 2004 version, so the logo now uses a rich fuchsia color.