Carex is a trademark owned by Cussons, a multi-brand company headquartered in Manchester (UK). She specializes in making accessories to improve the quality of life of the elderly and personal care products. It was founded in 1994.
Meaning and History
The brand emblem contains its name in a dark blue ellipse. The evening sky inspires its rich color. In general, over the entire period of its existence, it had two logos: the debut one and the actual one, which appeared after the transition to a British company structure.
The oval is the first thing that catches the eye when looking at the branding of this brand. The geometric shape has a regular shape and a light gray border around the edges. Moreover, the silver color is more like a metallic shade since there are light reflections on it. In the center, against a blue velvet background, is the large word “Carex.” “Cussons” is written above it in small letters, which denotes brand ownership. Even higher is a thin winding strip.
Font and Colors of the Emblem
The emblem uses two types of tepefaces. The central inscription is made in an individual rounded font, which combines printed and handwritten characters. The upper word has an oblique spelling and is made with chopped letters, where “n” and “u” without legs repeat each other upside down. The color palette consists of blue, gray, and white.