Carex Logo

Carex Logo PNG

The Carex logo is like a voluminous soap bubble that promises safety and the destruction of dangerous microbes. The emblem represents the tool as reliable protection. Hands will shine with cleanliness thanks to an effective recipe.

Meaning and History

The brand emblem contains its name in a dark blue ellipse. The evening sky inspires its rich color. In general, over the entire period of its existence, it had two logos: the debut one and the actual one, which appeared after the transition to a British company structure.

The oval is the first thing that catches the eye when looking at the branding of this brand. The geometric shape has a regular shape and a light gray border around the edges. Moreover, the silver color is more like a metallic shade since there are light reflections on it. In the center, against a blue velvet background, is the large word “Carex.” “Cussons” is written above it in small letters, which denotes brand ownership. Even higher is a thin winding strip.

What is Carex?

Carex is a personal care brand for supporting the normal life and health of elderly people. It includes personal hygiene products and various accessories. The trademark was founded by the British company Cussons in 1994.

1994

The logo consisted of inscriptions arranged in two rows. The brand name was in the second. It was in black italics. The letters were curved and lowercase, except for the first, which remained capitalized.

before 2007

During this period, the logo received a completely different concept. So, he got a blue oval with an internal gradient. It served as a background for the white lettering, the letters of which were vertical, bold, and smooth, with miniature curves at the ends. Above the company name was “Cussons,” written in italics. This word was written in thin right-handed glyphs. At the top was a wavy line.

after 2007

The logo of that time received a large ellipse of dark blue. He had several light zones. In the center was the word “Carex.” It was done in the same style as before but with a truncated stroke at the “r” (upper left). The designers moved the first line a little, placing it above the first three letters of the brand name.

before 2013

Compared to the previous logo, the proportions of the text and the background oval were significantly changed in this logo. The fact is that to increase the text’s readability, the designers increased the inscriptions, so they occupied most of the space. The developers replaced the dark blue color with a light one and added a bright highlight at the bottom.

2013 – 2018

In the logo, which appeared in 2013, the designers moved the white highlight to the upper right corner and removed the lines that divided the blue background into light and dark parts. They also removed the gloss from the surface of the emblem and added a matte finish to it. Everything else was kept as in the previous version.

2018 – today

The current logo is an improved version of the previous symbolism. The ellipse has a thin silver frame with bright reflections. But the light highlight at the top has disappeared, due to which the background has a slight blur. The developers aligned the word “Cussons” in the center, leaving it above the company name.

Font and Colors

The emblem uses two types of tepefaces. The central inscription is made in an individual rounded font, which combines printed and handwritten characters. The upper word has an oblique spelling and is made with chopped letters, where “n” and “u” without legs repeat each other upside down. The color palette consists of blue, gray, and white.

Carex color codes