Cargotec Logo PNG
Cargotec: Brand overview
Cargotec, a Finnish company specializing in lifting equipment, was established in 2005. Its emergence was due to the split of the Kone Corporation into two separate companies – Cargotec, specializing in material handling, and KONE, engaged in the elevator and escalator business. Cargotec inherits the cargo handling expertise that Kone has honed over half a century.
Cargotec’s portfolio includes a wide range of cargo-handling equipment. From cargo cranes to material handling systems and sophisticated automation technologies, the company offers solutions to meet the needs of various ports, ships, and land cargo transportation.
Through strategic acquisitions, Cargotec has come to own industry-renowned brands such as Hiab, Kalmar, and MacGregor. These brands have enabled the company to expand its reach and strengthen its position in the global trucking market.
Cargotec’s history dates back to the 1960s when Kone first entered the material handling market. This rich history has provided Cargotec with a solid foundation to develop and innovate in the rapidly evolving field of freight management.
Today, Cargotec employs approximately 11,500 people and extends its services to more than 100 countries. The company’s revenue in 2021 will be around €3.3 billion, making it one of the key players in the freight management industry.
Cargotec’s mission goes beyond mere commercial success to ensure sustainable freight flow for global trade. By implementing state-of-the-art cargo handling and automation solutions, the company aims to make a positive contribution to the global economy while respecting environmental requirements.
Cargotec’s history is one of innovation, growth, and an unwavering commitment to quality. The company’s long tradition has allowed it to become a leader in the cargo handling industry, contributing to global trade and looking to the future from a sustainable and technologically advanced perspective.
Meaning and History
2005 – today
The elephant is a key element in the logo of the material handling equipment manufacturing company. This image is a good fit for the company, as elephants are strong animals often used for such jobs. The gray elephant is drawn on the left side and is placed in a white square with a gray border, blending in. Its eye and tusk, curved at the end, are clearly visible. The trunk is half curled in the shape of the letter “C.” On the right side is the brand name. It is red, large, long, and written in capital letters without serifs. Although the letters are soft, they have corners.
The trunk is in the shape of the letter “C,” as if to say that the elephant is saying hello in its own way. The red brand name is eye-catching and impossible to miss. The angles on the soft letters give the name a somewhat sharp yet friendly look. The elephant fits into the interior yet stands out with its details.
