Cargotec Logo PNG
The Cargotec logo showcases the strength of the most powerful animal on the planet, conveying the company’s ability to handle any load. The emblem indicates an innovative approach and the improvement of equipment for performing various tasks.
Cargotec: Brand overview
Cargotec, a Finnish company specializing in lifting equipment, was established in 2005. Its emergence was due to the split of the Kone Corporation into two separate companies – Cargotec, specializing in material handling, and KONE, engaged in the elevator and escalator business. Cargotec inherits the cargo handling expertise that Kone has honed over half a century.
Cargotec’s portfolio includes a wide range of cargo-handling equipment. From cargo cranes to material handling systems and sophisticated automation technologies, the company offers solutions to meet the needs of various ports, ships, and land cargo transportation.
Through strategic acquisitions, Cargotec has come to own industry-renowned brands such as Hiab, Kalmar, and MacGregor. These brands have enabled the company to expand its reach and strengthen its position in the global trucking market.
Cargotec’s history dates back to the 1960s when Kone entered the material handling market. This rich history has provided Cargotec with a solid foundation for developing and innovating in the rapidly evolving field of freight management.
Today, Cargotec employs approximately 11,500 people and extends its services to more than 100 countries. The company’s revenue in 2021 will be around €3.3 billion, making it one of the key players in the freight management industry.
Cargotec’s mission goes beyond mere commercial success to ensure sustainable freight flow for global trade. By implementing state-of-the-art cargo handling and automation solutions, the company aims to positively contribute to the global economy while respecting environmental requirements.
Cargotec’s history is of innovation, growth, and an unwavering commitment to quality. The company’s long tradition has allowed it to become a leader in the cargo handling industry, contributing to global trade and looking to the future from a sustainable and technologically advanced perspective.
Meaning and History
What is Cargotec?
It is a Finnish company specializing in cargo handling solutions and services. It provides equipment and technology for loading and unloading goods on ships, ports, terminals, and the industrial and logistics sectors. The brand’s core businesses include Hiab (material handling equipment for road transportation), Kalmar (port automation and container handling equipment), and MacGregor (marine cargo and offshore cargo handling systems). The company focuses on improving the efficiency, safety, and sustainability of cargo handling operations.
2005 – today
The Cargotec logo combines symbolism and text to create a simple and recognizable image. On the left is the figure of an elephant, designed in a minimalist style. This image is associated with strength and the ability to handle heavy loads, reflecting the company’s activities. The elephant is inside a white square with a thin gray border. The trunk, curved in the shape of the letter “C,” adds uniqueness to the visual mark and directly relates to the brand name. This design technique looks concise but effectively conveys the idea. The eye and small tusk add some detail while maintaining the overall style’s clarity.
To the right of the symbol is the company name. The text is in uppercase letters with no serifs, giving it a formal look. The red color of the font highlights the name, creating a bright accent associated with energy and activity. The letters feature soft curves combined with sharp angles, emphasizing a balance between reliability and modernity.
The brand name combines the words “cargo” (freight) and “tec” (technology), reflecting the company’s area of expertise. The emblem conveys the brand’s core values: reliability and a technological approach to solving tasks related to heavy cargo.
The entire design is based on minimalism and functionality. The contrasting colors, simple shapes, and absence of unnecessary details make the logo striking and suitable for an industry where clarity and strength are crucial.
