Cargotec Logo PNG
The Cargotec logo features an elephant, a significant symbol for this manufacturer of load-handling equipment. This emblem is aptly chosen as elephants are strong animals frequently associated with heavy-duty tasks. The grey elephant is drawn on the left and situated within a white square bordered by a grey frame, seamlessly blending with it. The animal’s eye and curved tusk are distinctly visible, while its trunk is partially coiled, forming the shape of a “C.” To the right, the brand name is positioned in a large, long, sans-serif font in red. Though the glyphs are soft, they also feature some corners.
The choice of an elephant as the main element in the logo signifies the company’s strength and ability to handle heavy loads, mirroring the impressive physical strength of the elephant. This potent imagery aligns seamlessly with the brand’s identity as a leading provider of load-handling solutions.
The trunk of the elephant, partly coiled in the shape of a “C,” suggests a creative reference to the initial letter of the company’s name. This clever design detail adds a touch of playful creativity, subtly signaling the brand’s capacity to bring innovative solutions to the heavy-lifting industry.
The brand’s name, displayed in bold red, lends a strong, dynamic presence to the logo. The use of red is seen as an expression of power and energy, reinforcing the company’s robust capabilities. The large, long sans-serif lettering suggests the company’s forward-thinking and modern approach.
The blend of soft curves and corners within the glyphs of the brand’s name symbolizes the company’s balanced approach. The soft curves represent flexibility and adaptability, essential in addressing the unique challenges of load handling. In contrast, the corners imply precision and efficiency, key attributes in the heavy machinery industry.
The grey elephant seamlessly blending into the grey frame symbolizes the company’s seamless integration of its solutions into its customers’ operations. Just as the elephant naturally fits into the frame, the company’s equipment is designed to fit seamlessly into various working environments.
Cargotec: Brand overview
| Founded: | 2005 |
| Founder: | Herlin family |
| Headquarters: |
Helsinki, Finland |
| Website: | cargotec.com |
Cargotec’s portfolio emphasizes a broad spectrum of materials handling equipment. From cargo cranes to load handling systems and sophisticated automation technology, the company offers solutions tailored to various ports, ships, and onshore cargo transportation needs.
Through strategic acquisitions, Cargotec has become the proprietor of industry-renowned brands such as Hiab, Kalmar, and MacGregor. These brands have enabled the company to expand its reach and solidify its global cargo handling position.
Cargotec’s lineage can be traced back to the 1960s when Kone first ventured into the cargo handling industry. This rich history has provided a firm foundation for Cargotec to build upon and innovate in the rapidly evolving field of cargo management.
Today, Cargotec has grown to employ around 11,500 individuals and extends its services to over 100 countries worldwide. With revenues reaching approximately €3.3 billion in 2021, the company thrives as a key player in the cargo handling industry.
Cargotec’s mission transcends mere commercial success and’s committed to enabling sustainable cargo flow for global trade. By deploying state-of-the-art handling and automation solutions, the company strives to contribute positively to the world’s economy while adhering to environmental considerations.
Cargotec’s story is one of innovation, growth, and a steadfast commitment to quality. Its roots in a long-standing tradition of excellence have allowed it to emerge as a leader in the cargo handling industry, fostering global trade while looking to the future with a vision of sustainability and technological advancement.
Meaning and History
