Carlsberg Logo PNG
The natural ingredients from which beer is brewed are reflected in the emblem. The Carlsberg logo foams like a drink in a glass. The sign hints that the brand should be served chilled, then the unique bouquet and invigorating taste are revealed.
Carlsberg: Brand overview
| Founded: | 1931 |
| Founder: | J. C. Jacobsen |
| Headquarters: | Copenhagen, Denmark |
| Website: | carlsberg.com |
Meaning and History
It can be said that the iconic Carlsberg logo has not changed since the launch of this brand. The original emblem, which Danish national ornamental artist Thorvald Bindesboll had a hand in, first appeared in 1904 when brewer Carl Christian Hillman Jacobsen brewed a beer called Carlsberg Pilsner. An update of the visual identity accompanied the introduction of the new brand. This is where Bindesboll came to the rescue, designing a graphic art nouveau sign. The elegant inscription, over time, has become a symbol of the entire Carlsberg Group and not just its flagship brand.
What is Carlsberg?
It is the flagship brand of the Danish company of the same name Carlsberg Group. This brand sells beer with an alcohol content of 5%.
1931 – 1971
In 1931, the Carlsberg brand, which had existed since 1904, acquired the nickname Hof, but this was not reflected in the logo: it still contained the official name of the beer. The inscription was made in an individual font in the Art Nouveau style. Its creator, Thorvald Bindesboll, depicted the “C” in the shape of a sickle and complemented the “g” with a long flowing ribbon pointing to the left. The word was black and was on a light background.
1971 – 2018
In 1971, the letters became clearer and more even, but this did not affect the overall concept of the font. Above the “r” was an icon in the form of a stylized leaf of hops, divided into three identical segments, like a shamrock. Black was replaced with Carlsberg’s signature dark green.
2018 – today
The 2018 redesign brought minor changes to the Carlsberg logo. First of all, it was reflected in the color scheme because the inscription acquired a turquoise hue. In addition, the shape of some glyphs has been redesigned. Now the letter gaps are widened, the bend at the end of the first “r” looks like a spiral, the connection between adjacent “e” and “r” runs exactly along the bottom of the “e” loop, and the “s” has become thinner and more elegant.
Carlsberg: Interesting Facts
Carlsberg has a deep history dating back to 1847 when J.C. Jacobsen founded it. His son, Carl, made a big mark on the company and beyond, starting with brewing the original Carlsberg lager in 1904.
- Early Days: Carl’s dad started Carlsberg in 1847. The year 1904 was special because Carl brewed Carlsberg’s famous lager. It was a family business with a long tradition.
- Carl’s Impact: Carl wasn’t just following in his dad’s footsteps. He loved brewing and supported science, art, and culture, making Carlsberg more than just a beer company.
- Carlsberg Foundation: J.C. and Carl played big roles in this foundation, which greatly helped science. It’s behind the Carlsberg Lab, where scientists made big discoveries in beer-making.
- Yeast Breakthrough: In 1883, scientists at Carlsberg figured out how to isolate a yeast that made brewing better and more reliable. This yeast is still used worldwide.
- Supporting the Arts: Carl loved art. He set up the Ny Carlsberg Glyptotek in Copenhagen, an art museum named after his brewery, showcasing his passion for art and history.
- Elephant Gate: The Elephant Gate is a famous part of the Carlsberg brewery, showing Carl’s love for art. It has four stone elephants and mixes art with the brewery’s work.
- Going Global: Thanks to J.C. and Carl, Carlsberg became known worldwide. It’s a global brand now, enjoyed by many.
- Quality First: Carl’s motto, “Semper Ardens” or “Always Burning,” shows his commitment to making the best beer. That drive for excellence is still part of Carlsberg.
- Innovating: Carlsberg keeps developing new ideas, especially eco-friendly ones, like their Green Fibre Bottle project.
- More Than Beer: Carlsberg is about beer and giving back to science, art, and community. It’s a unique brand with a rich history that includes much more than just making beer.
Carlsberg’s rise from a local brewery to a world-famous brand shows the vision and values of its founders, especially Carl Jacobsen. His legacy is in every Carlsberg beer we enjoy today.
Font and Colors
The inscription on the iconic logo is non-standard: some letters are connected, while others stand separately. “C” looks like a large sickle. A wide line extends from “g” to the left, similar to a waving ribbon.
The hop leaf is hand-drawn with thin lines. The branding symbol is inspired by the historical heritage of the brand and old labels on beer bottles. After the redesign, it was moved closer to the middle of the “r,” making the logo more symmetrical.
The trademark is presented in two basic colors: white and green. There are also seven secondary shades. These include pink, red-brown, light blue, blue, yellow, light green, and khaki. They are used depending on the background.
Carlsberg color codes
| Dartmouth Green | Hex color: | #036e3a |
|---|---|---|
| RGB: | 3 110 58 | |
| CMYK: | 97 0 47 57 | |
| Pantone: | PMS 7726 C |
What is the Carlsberg slogan?
The beer brand has long used the slogan adopted in 1973: ‘Probably the best beer in the world.’ But in 2019, she released a self-deprecating ad, changing the famous phrase to ‘Probably not the best beer in the world.’
What is the Carlsberg logo?
The beer brand’s logo is an elegant green ‘Carlsberg’ lettering. All letters are individually designed. A long, wavy line extends from ‘g’ to the left. Above the ‘r’ is an abstract symbol in the form of a snowflake or a tree leaf.
Who owns Carlsberg Group?
The Carlsberg Foundation partly owns the Carlsberg Group. The rest of the assets are in the hands of individual shareholders.
Who owns Carlsberg UK?
In 2020, Carlsberg UK and Marston’s merged to form the Carlsberg Marston’s Brewing Company. 40% of the assets are owned by Marston’s and 60% by the Carlsberg Group.
