Carlsberg Logo

Carlsberg LogoCarlsberg Logo PNG

Carlsberg: Brand overview

Founded: 1931
Founder: J. C. Jacobsen
Headquarters:
Copenhagen, Denmark
Website: carlsberg.com
Logo downloads:
Carlsberg is the flagship brand of the Carlsberg Group Corporation. It appeared in 1904: it was then that the original lager was brewed for the first time in a Danish factory. The creator of the drink is Carl Jacobsen.

Meaning and History

Carlsberg Logo History

What is Carlsberg?

It is the flagship brand of the Danish company of the same name Carlsberg Group. This brand sells beer with an alcohol content of 5%.

It can be said that the iconic Carlsberg logo has not changed since the launch of this brand. The original emblem, which Danish national ornamental artist Thorvald Bindesboll had a hand in, first appeared in 1904 when brewer Carl Christian Hillman Jacobsen brewed a beer called Carlsberg Pilsner. An update of the visual identity accompanied the introduction of the new brand. This is where Bindesboll came to the rescue, designing a graphic art nouveau sign. The elegant inscription, over time, has become a symbol of the entire Carlsberg Group and not just its flagship brand.

1931 – 1971

Carlsberg Logo 1931

In 1931, the Carlsberg brand, which had existed since 1904, acquired the nickname Hof, but this was not reflected in the logo: it still contained the official name of the beer. The inscription was made in an individual font in the Art Nouveau style. Its creator, Thorvald Bindesboll, depicted the “C” in the shape of a sickle and complemented the “g” with a long flowing ribbon pointing to the left. The word was black and was on a light background.

1971 – 2018

Carlsberg Logo 1971

In 1971, the letters became clearer and more even, but this did not affect the overall concept of the font. Above the “r” was an icon in the form of a stylized leaf of hops, divided into three identical segments, like a shamrock. Black was replaced with Carlsberg’s signature dark green.

2018 – today

Carlsberg Logo 2018-present

The 2018 redesign brought minor changes to the Carlsberg logo. First of all, it was reflected in the color scheme because the inscription acquired a turquoise hue. In addition, the shape of some glyphs has been redesigned. Now the letter gaps are widened, the bend at the end of the first “r” looks like a spiral, the connection between adjacent “e” and “r” runs exactly along the bottom of the “e” loop, and the “s” has become thinner and more elegant.

Font and Colors of the Emblem

Carlsberg Emblem

The inscription on the iconic logo is non-standard: some letters are connected, while others stand separately. “C” looks like a large sickle. A wide line extends from “g” to the left, similar to a waving ribbon.

The hop leaf is hand-drawn with thin lines. The branding symbol is inspired by the historical heritage of the brand and old labels on beer bottles. After the redesign, it was moved closer to the middle of the “r,” making the logo more symmetrical.

Carlsberg Symbol

The trademark is presented in two basic colors: white and green. There are also seven secondary shades. These include pink, red-brown, light blue, blue, yellow, light green, and khaki. They are used depending on the background.

Carlsberg color codes

Dartmouth Green Hex color: #036e3a
RGB: 3 110 58
CMYK: 97 0 47 57
Pantone: PMS 7726 C

What is the Carlsberg slogan?

The beer brand has long used the slogan adopted in 1973: ‘Probably the best beer in the world.’ But in 2019, she released a self-deprecating ad, changing the famous phrase to ‘Probably not the best beer in the world.’

The beer brand’s logo is an elegant green ‘Carlsberg’ lettering. All letters are individually designed. A long, wavy line extends from ‘g’ to the left. Above the ‘r’ is an abstract symbol in the form of a snowflake or a tree leaf.

Who owns Carlsberg Group?

The Carlsberg Foundation partly owns the Carlsberg Group. The rest of the assets are in the hands of individual shareholders.

Who owns Carlsberg UK?

In 2020, Carlsberg UK and Marston’s merged to form the Carlsberg Marston’s Brewing Company. 40% of the assets are owned by Marston’s and 60% by the Carlsberg Group.