Castrol Logo

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Castrol: Brand overview

Founded: 9 March 1899
Founder: Charles Wakefield
Headquarters:
UK and USA
Website: castrol.com
Logo downloads:
Castrol is a British company specializing in the production of automotive oils and other lubricants. It was founded in 1899. Headquarters are located not only in the UK but also in the USA. The number of employees exceeds 12 thousand people.

Meaning and History

Castrol Logo History

What is Castrol?

This is one of the most famous companies globally that specializes in the production of engine oil. Products manufactured by this brand are available to car owners in more than 100 countries worldwide.

For more than a hundred years of Castrol’s operation in the company’s target audience market, nine variants of the logo have been presented. With the exception of the first logo, introduced in 1899, all subsequent redesigns were done in the same style, which greatly increased the brand’s visual recognition.

1899 – 1917

Wakefield Castrol Motor Oil Logo 1899

The Castrol brand has a history that goes back to the end of the 19th century, namely the Wakefield Oil Company. Charles Cheers Wakefield created her.

The logo at this stage was a red rectangle with several elements inside. There was a thick white horizontal line in the center with “Castrol” written in classic bold sans-serif. All black letters were capitalized. Also, if you look closely, you can see that they are arched. Around this horizontal line was a yellow circle with two black outlines. The company’s name was written on top and bottom, namely “Wakefield” and “Motor Oil.” This element was also done in a classic font, but the lines in the words are much thinner.

1917 – 1929

Wakefield Castrol Motor Oil Logo 1917

The first redesign took place 18 years after the company was founded. It was at this stage that the familiar red-green color palette appeared. The main title, namely “Castrol,” was handwritten and looked extremely convincing. As in the previous version, the words “Wakefield” and “Motor Oil” were present at the top and bottom. They were made in a classic sans-serif typeface. All letters in these inscriptions were white.

1929 – 1946

Wakefield Castrol Motor Oil Logo 1929

The main change in the new “Castrol” redesign is to update the background, which is now white. The main inscription was also made in a cursive style but less explicit. Diagonal lines when connecting symbols look modern and convincing. Due to the change in background color, additional inscriptions were no longer white but green. Also, an additional red rectangle appeared in the upper right corner, inside of which “Patent” was written in white letters.

1946 – 1958

Wakefield Castrol Motor Oil Logo 1946

At this point, the logo’s shape changed from a rectangle to a green circle with a black outline. Inside it was a white rectangle from which, in the upper left corner and the lower right, additional vertical lines emanated. In the center of the rectangle was “Castrol,” written in red letters. The italic style, however, remained identical. Above and below the title were the words “Wakefield” and “Motor Oil” written in black letters. All the words on the emblem were written diagonally upwards.

1958 – 1968

Castrol Logo 1958

The green circle and rectangle with additional elements remained unchanged. In this case, the black outline was removed, and only one word remained in the center of the rectangle, namely “Castrol.” Moreover, it was written in a classic bold sans-serif font. Consequently, the company moved away from using cursive styles and italics.

1968 – 1992

Castrol Logo 1968

The background for the green circle is a white square with a green outline. The rectangle now had only one vertical line in the upper left corner. The points on the circle that was in contact with the rectangle had no outline. If we talk about the inscription itself, then again, italics appeared in it.

1992 – 2001

Castrol Logo 1992

After another redesign, the green color began to take up even more space on the Castrol logo. Now the green circle with a white outline was inside the green square. The verbal inscription remained identical to the previous version.

2001 – 2006

Castrol Logo 2001

There was an unusual background for the logo and emblem of the company. It looks like a rectangle with a large rounding on the left side. There was there a green circle with a white rectangle inside. However, red dots now appear on the horizontal line where “Castrol” used to be. The closer they were to the right side, the more united they became. On the right was a red inscription with a slightly changed font. For example, the vertical line in the letter “a” was missing.

2006 – today

Castrol Logo

In the latest redesign to date, minimal changes have been made. For example, the circle’s color became brighter, as did the red inscription. Moreover, it stretched to the entire length of the background.

Font and Colors

Castrol Symbol

During the company’s operation in the market for the sale of engine oil, several fonts were used for the logo. The peculiarity was the use of cursive and cursive styles. Now the company has a legible and unique logo. Rounded corners and the main emphasis on the brand name attract the attention of potential buyers.

After the first redesign of the logo, the company concluded that its traditional palette would be red-green-white. It looks modern and confident, forcing car owners to consider Castrol for purchase seriously. Green is associated with life and ambition, while red indicates the passion and ambition of the project.

Castrol color codes

Pigment Red Hex color: #ed1b2d
RGB: 237 27 46
CMYK: 0 89 81 7
Pantone: PMS Bright Red C
Shamrock Green Hex color: #009a4e
RGB: 0 154 78
CMYK: 100 0 49 40
Pantone: PMS 3405 C