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Caterham Logo

Caterham Logo
Caterham Logo PNG

Caterham is a British automotive brand that develops and manufactures specialized sports cars. Its full name is Caterham Cars. It appeared in 1963 and was founded by Graham Nearn. The manufacturing facility is located in Surrey County – in the town of Caterham, after which it was named. It is headquartered in Crawley, Sussex County. The company is the sole distributor of the legendary Lotus Seven race car, designed by Colin Chapman. She sells it as a Caterham 7. In the spring of 2011, Malaysian entrepreneur Anthony Francis Fernandes announced the purchase of the company. But in 2021, information appeared that the Caterham brand was completely transferred to the Japanese VT Holdings.

Meaning and History

Caterham Wordmark Logo

In the 60s of the last century, Caterham Cars became the largest sports car dealer of the latest model, Lotus 7. Seeing the great demand for the car and feeling a great future, Graham Nearn, the company’s founder, bought the rights to manufacture this sports car. He made a deal with Colin Chapman himself, its inventor. This event took place in 1973 when a design engineer announced a desire to cancel production.

The brand’s new owner decided to continue with the Lotus Seven Series 4, but the model turned out to be unpopular, and he switched to its predecessor. In 1974, the manufacturer put twenty-one sports cars on the market. All variants were equipped with a 1557 cc Ford Lotus Twin Cam engine. The only exception was one model – the seventh, designed for racing. It was equipped with a 1962 cc engine with two camshafts from Alfa Romeo. Today, the Caterham 7 is highly regarded by car enthusiasts as one of the iconic sports cars of the 20th century. It was her sign that formed the basis of the corporate logo.

At this time, the company has expanded: it has expanded its assortment and increased the number of technical sites. Its factories, exhibition centers, and offices are scattered across many cities in the UK. They have been in Caterham, Dartford, Crawley, Leafield, Hingham, and some other places.

Caterham Symbol

The company’s visual identity is directly linked to the Lotus Cars group, whose cars it has been distributing since 1963, buying the rights to manufacture them in 1973. The corporate logo has the shape of a classic rondel with a middle where the key element of the identity is usually placed. For Lotus Seven, this is, of course, the number “7”. It sits in an inverted triangle with rounded corners. Such an extraordinary design is associated with the seven since it is much wider at the top than at the bottom. Therefore, the designers decided to make her a harmonious background. In addition, they have placed the word “Super” above it, emphasizing the high value of the car and the brand that offers it.

Next is a small green circle. It effectively backs the central element because yellow on green looks distinct and instantly catches the eye. Moreover, the green circle is followed by a wide yellow stripe, which would otherwise visually merge with the middle. And so, it is separated from the green field by a thin white line and outlined along the edge with a double frame. The inscription on it is also white. The company name is in bold serif type and is placed in an arch at the top.

The manufacturer also uses a separate text designation – the word “Caterham” in the form of an imprint. It consists of geometrically proportional letters of the same size. All characters are uppercase. C, T, and E have beveled ends, while R and H look almost identical. Moreover, right angles are preserved on the inside of the letters, and on the outside, they are rounded.

Font and Colors of the Emblem

Caterham Emblem

The designers chose a typeface reminiscent of Bogue Bold or ITC Souvenir Greek Demi for the graphic logo. They used a modern font with a slight italic sans serif for the separate text mark, which is close to the Hyperspace Race Extended Bold Italic.

The traditional palette of the Caterham logo is associated with the Lotus Cars identity. It also consists of white, yellow, and green colors. True, their shades are slightly different – not as saturated as those of the original company.