The Caudalie logo points to the main ingredient in the composition of cosmetics – grapes, which distinguishes the brand. The emblem demonstrates the gentle action of the products and the result – firm, smooth, youthful skin.
Caudalie: Brand overview
Founded: | 1995 |
Founder: | Mathilde Thomas, Bertrand Thomas |
Headquarters: | Paris, France |
Website: | caudalie.com |
Meaning and History
The brand was founded by Professor Joseph Vercauteren, a polyphenol specialist at the University of Pharmacy in Bordeaux. He told the couple about the discovery, and they used unique formulas. In general, the grape theme permeates everything related to this company, including its name and symbols. The brand name is associated with the unit of the same name, which is used in wine research. It also became the basis for the corporate logo, but the manufacturer had only one.
The personal identification mark contains the brand name. Two elements testify to the wine theme: “U,” depicted in the shape of a barrel, and a dot above the lowercase “i,” made in the form of a grape berry. It is located diagonally and is directed upward with the right side. Under the word “Caudalie,” there is a small inscription, “Paris.”
What is Caudalie?
Caudalie is a French company known for its anti-aging cosmetics with wine. Its specialization is vinotherapy. The founders are husband and wife Thomas – Mathilde, and Bertrand. They started their business in 1995 after meeting Joseph Vercauteren, a professor who talked about how grape seed extract is much more effective against free radicals.
Caudalie: Interesting Facts
Caudalie is a skincare brand from France that uses special ingredients from grapes to make its products. It was started by Mathilde and Bertrand Thomas in 1995. While in a vineyard in Bordeaux, they had a cool idea: realizing grape seeds thrown away during wine-making was good for the skin.
- Grape Seeds Idea: Caudalie’s story began with grape seeds in a French vineyard. These seeds are full of antioxidants, which help keep skin looking young.
- Grape Goodness: Caudalie was among the first to put grape seed antioxidants into their skincare. These antioxidants fight off free radicals, which are bad news for the skin because they make it age faster.
- Special Ingredients: They use unique grape ingredients, like Resveratrol from grapevine stalks and Viniferine from sap, which make their products work well.
- Loves the Planet: Caudalie cares a lot about the earth. They use packaging that’s good for the environment, help plant trees, and give some of their money to environmental causes.
- Beauty Elixir: This famous product is called Beauty Elixir. An old recipe inspires it, making your skin look bright and refreshed.
- Spas with Grape Treatments: There are also fancy spas that use products containing wine and grape extracts. These spas are in nice places around the world.
- Natural Products: Caudalie ensures its products don’t contain harmful ingredients like parabens or mineral oils. They’re all about using safe and natural ingredients.
- Always Discovering: They spend much time and money on research to ensure they develop new and effective skincare.
- Teaching Customers: They like to explain the science behind their products and why they’re good for you, helping people understand and trust what they’re using.
- Worldwide Love: Caudalie products are sold in over 30 countries, making it a favorite brand for many skincare lovers.
Caudalie mixes the luxury of French skincare with the benefits of grapes, a focus on natural ingredients, and a commitment to helping the planet. This mix has made them stand out in the world of skincare.
Font and Colors
Two typefaces are used in the logo: the first is for the company’s name, the second is for indicating its location. The upper word is in a serif font with a combination of uppercase and lowercase characters. The bottom is written in a classic grotesque – straight chopped letters. The palette of the emblem is discreet and consists of smoky khaki green.
Caudalie color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |