Caudalie is a cosmetic brand based in France’s capital, founded in 1995 as an innovative brand. Its creators are entrepreneurs Mathilde and Bertrand Thomas, who grew grapes. It was his extracts that they took as a basis for natural face and body care products and fragrances and masks.
Meaning and History
The brand was founded by Professor Joseph Vercauteren, a polyphenol specialist at the University of Pharmacy in Bordeaux. He told the couple about the discovery, and they used unique formulas. In general, the grape theme permeates everything related to this company, including its name and symbols. The brand name is associated with the unit of the same name, which is used in wine research. It also became the basis for the corporate logo, but the manufacturer had only one.
The personal identification mark contains the brand name. Two elements testify to the wine theme: “U,” depicted in the shape of a barrel, and a dot above the lowercase “i,” made in the form of a grape berry. It is located diagonally and is directed upward with the right side. Under the word “Caudalie,” there is a small inscription, “Paris.”
Font and Colors of the Emblem
Two typefaces are used in the logo: the first is for the company’s name, the second is for indicating its location. The upper word is in a serif font with a combination of uppercase and lowercase characters. The bottom is written in a classic grotesque – straight chopped letters. The palette of the emblem is discreet and consists of smoky khaki green.