CBC is an acronym for Canadian Broadcasting Corporation, a public broadcaster based in Canada. It has existed since November 1936 and has been working without interruption, constantly expanding the range of services. Today, having started as a radio station, the service broadcasts on numerous channels: terrestrial, terrestrial, and satellite. The service is also available over the Internet. CBC oversees several major stations.
Meaning and History
It is the oldest broadcasting organization that still retains its identity and functionality. It operates four ground stations and offers programs in eight domestic dialects (radio service) and five foreign languages (international webcasting).
The history of its development is a continuous evolution towards expansion. Consequently, the CBC has a variety of logos to mark the most important milestones in her career. In total, there are nine of them.
1940 – 1958
It all started with a circle and a map of Canada. This variation of the logo was suggested by Hortense Binette, a student at the École des Beaux-Arts. The Dominion of Newfoundland later joined them. As a result, the debut emblem looked like a globe divided into two parts. At the top was the North American continent with the red fragment of Canada and the abbreviation CBC. In the middle were two diagonal lightning bolts – a symbol of relevance and high information transfer speed. Below there was a blue segment with the name of the radio station – Radio Canada.
1958 – 1974
The author of this version is the artist Jean-Paul Boileau. During the redesign process, he suggested drawing a map of Canada against a hemisphere’s background with a grid of parallels and meridians, with which the station’s management agreed. On top of them, inscriptions also appeared, located at two dates: “Radio-Canada” and “CBC.” They were executed in yellow, which made them catchy and accent.
1966 – 1974
The creator of this logo is Hubert Tison. Moreover, his sign was used simultaneously with the previous one and was associated with the transition of television to color format. But he was present only on those channels that broadcast in colors. The logo was named Butterfly for its peculiar style.
The designer was tasked with making a peacock’s tail semblance, with a lot of rainbow shades. He chose butterfly wings, from the center of which stylized waves radiate in different directions. The upper part of the emblem is of the warm spectrum and consists of burgundy, red, yellow; the lower one is cold and includes green, blue, blue. Both sides are identical in size and structure. Also, there is a small black dot between them.
1974 – 1985
In 1974, a large-scale transition to a new symbolism took place, which received the unspoken names The Gem and Exploding Pizza due to its shape and structure. The original logo was created by graphic artist Burton Kramer. His work turned out to be so extraordinary that it is the most memorable and most significant in the corporation’s history. After all, all other official emblems were later created on its basis.
The basic concept of the logo has become kaleidoscopic. It looked very impressive on-screen because the circle was animated. It diverged from the center and fell apart into several small pieces under the signature melody. The choice of music was country-specific and was a mandatory part of the branding. The circle consisted of many geometric shapes with a red-orange-yellow letter “C.”
1986 – 1992
At the end of 1985 – at the beginning of 1986, the corporation approved another logo, shaped like a cut gem. Hubert Tison and Robert Innes suggested this version. It was monochrome and consisted of blue on white or white on blue, which was the same.
1992 – present
The current emblem is a thematic continuation of the previous version. The developers only changed the color, suggesting red instead of cobalt. Gottschalk + Ash also removed the cross-stripe, replacing the wide blue “C” with a solid red disc. They have also reduced the number of geometric shapes, using only 13 instead of 25, as was the case in previous versions.
The TV channel logo coincided with the base one. But in some cases, he had individual interpretations. From 1952 to 1966, the round icon was in use, first with lightning and a map, and then with a red Canada against the background of a geographic grid of the globe. The television service had two logos: the generally accepted one – colored with a butterfly and a special one – monochrome, for advertising, with white lettering on a dark background.
Then CBC Television had innovative emblems – round and segmental, made up of 25 small pieces. The original version was very colorful – red, orange, yellow. The second consisted of the same number of squares and triangles, but it was deep blue, with a large “C,” also divided into several parts. Since 1992, the number of segments has been reduced to 13, and monochrome red-white-and black-and-white variations have appeared.
The current emblem appeared in 2017 and, in addition to a round icon with a crushed ball, contains an inscription. This is the abbreviation for the “CBC” channel located to the right of the graphic symbol.
CBC Radio One
The radio service existed before, but since 1997, it expanded its broadcasting and came out under a new logo. It included two parts: the general corporate emblem in the form of a segmentary ball with the name and the channel’s logo, which consisted of the phrase “Radio One.” They were done in a sleek serrated typeface.
In 2007, a variant appeared with regrouped elements that were present in the old version. On the left was the CBC icon and abbreviation, and on the right, behind the vertical bar, was the name of the radio service.
In 2018, the ratio of graphic and text parts changed, so inscriptions became predominant. Of the drawn elements, only the icon with a red circle remains. The designers changed the blue color to black. They also changed the font.
Font and Colors of the Emblem
The evolution of the Canadian Broadcasting Service’s corporate logo has been interesting, as creative mandalas have dominated her career. They are all colorful, stylish, and unique. Each is based on a circle. First, it was supplemented by lightning, then by the earth’s hemisphere, then by a rainbow butterfly and kaleidoscopic balls. They were so creative that at one time, they received unspoken nicknames: Butterfly, The Gem, Exploding Pizza.
The text was only in the first emblems. The base font was Foundation Sans Bold Extended, which was used to write the abbreviation. But at the radio service, the inscriptions are still used. There are two types of typefaces: in the early logo – FreeSet Book, in the current one – Mirai Bold.
An abundance of colors distinguishes the palette of all emblems. The official colors include red, cobalt, black, blue. There was also a rainbow color, consisting of yellow, orange, scarlet, green, and blue.