The Brazilian Center for Climate Justice (CBJC), an organization focused on climate change and racial justice, has introduced a revamped logo that reflects its commitment to addressing global environmental challenges. This rebranding aims to align the organization’s identity with modern communication strategies while staying true to its mission of promoting climate justice.
The previous logo was traditional, with straightforward shapes and a classic typeface that conveyed the organization’s seriousness and dedication. While effective, the growing urgency of climate issues and the organization’s expanding influence called for a fresh look to better capture the dynamic nature of its work.
The new logo embraces a bold, modern design. Using black maintains strength and stability, essential to an organization tackling critical issues. The geometric lettering, with clean lines and sharp angles, symbolizes movement and progress, reflecting ongoing efforts toward climate justice.
A standout feature is the innovative treatment of the letter “i,” where the dot is replaced with a circle. This circle represents the global scope of the organization’s work and the Earth itself, reinforcing the shared responsibility to protect the planet.
The minimalist design contributes to the logo’s clarity and recognizability. Its simplicity and bold typography reflect the seriousness of CBJC’s mission while ensuring the brand is easily identifiable across various platforms. It evokes a sense of responsibility and leadership in fighting climate justice.
This rebrand represents more than just a visual update—it signals CBJC’s readiness to face the evolving challenges of climate change. The new logo embodies the organization’s resilience and commitment to systemic change, reinforcing its role in the global movement for a sustainable and equitable future.
With its clean design, symbolic elements, and modern typography, the new logo projects strength, progress, and global unity, positioning CBJC as a leader in the climate justice movement.
