Ceirano Logo PNG
Ceirano: Brand overview
Ceirano GB&C, founded in 1898 in Turin by Giovanni Battista Ceirano and his companions, originally manufactured bicycles under the Welleyes brand. Soon after, the company moved into automobile production, producing its first car in 1899, a compact two-seater created by designer Aristide Faccioli.
The transition to automobile production was not a smooth one for Ceirano. Problems with mass production led to financial difficulties, and in the same year, the company and its patents were sold to Giovanni Agnelli. This acquisition laid the foundation for what became the cornerstone of Italian automobile manufacturing. Utilizing Ceirano’s seminal designs and production facilities, Agnelli created the F.I.A.T. automobile company in 1899.
Although Ceirano GB&C did not last long, its impact on the Italian automobile industry was enormous: in fact, it became the progenitor of the automobile giant Fiat. However, Ceirano’s name in the industry did not end there. Giovanni Battista Ceirano continued in the automobile industry, opening another company called Fratelli Ceirano, which produced cars until the 1920s.
The legacy of Ceirano GB&C is a crucial chapter in the history of the Italian automobile industry. Despite the company’s short existence, its early development and manufacturing endeavors played a direct role in the creation of Fiat, cementing Ceirano’s place as a pioneer in Italy’s automotive industry.
Meaning and History
1898 – 1923
An old car brand that existed in Italy at the end of the century before the last and the beginning of the last century had a very stylish logo. It consisted of just one word – the surname of the founder of the company, after whom it was named. The letters were expressive and beautiful, arranged in height: higher in the middle and shorter at the edges. This created a magnifying glass effect, turning a standard emblem into something creative. The glyphs were wide, with a gold border around them, which nicely complemented the cobalt-blue element. The letters are set against a light-colored background and outlined with a thin line.
The gold edging of the letters gives the impression of a fancy picture frame. The cobalt-blue element is reminiscent of the sky at dusk – cool and soothing. The light background does not strain the eye. And the thin line around it is the frame’s best friend, keeping it neat and tidy.
