Celcom Logo

Celcom LogoCelcom Logo PNG

The Celcom logo is based on the principle of graphic-textual balance. It concentrates the energy that gave birth to Malaysia’s first mobile operator. It symbolizes public support, wide mobile coverage, accessibility, and reliability. Thanks to its realistic style, it clearly shows the movement toward the subscribers.

Celcom: Brand overview

Founded:1988 – December 2022
Founder:Axiata Group Berhad
Petaling Jaya, Selangor, Malaysia
Celcom (Celcom Axiata Berhad) is one of the first mobile operators in Malaysia. The company was founded in 1988 and is headquartered in Kuala Lumpur. The lion’s share of the subscribers of this state uses the services of Celcom. The company continues to develop actively, providing communication services and Internet packages.

Meaning and History

Celcom Logo History

If we talk about the Malaysian market, then the brand’s visual recognition is at a high level. For more than 30 years of work, the company has presented four logo variants to the target audience. Despite significant changes, the logo’s basis remained indispensable, so it was not difficult for the client to identify their favorite mobile provider.

What is Celcom?

It is one of the largest mobile operators in Malaysia, with many years of experience and millions of satisfied customers across the country.

1989 – 1997

Celcom Logo 1989

The first version of the logo was presented almost immediately after the company’s founding. In it, the main element was the name “CELCOM” in dark blue. The basis was a classic bold sans-serif typeface with subtle rounding. The thick lines in the symbols made the wording more confident and powerful in the eyes of potential customers. The inscription is most similar to the Helvetica font, with slight changes in the style of writing letters.

Under the main name, there were two horizontal lines that were at different levels. A vertical line connected them. The inscription “TRI Communications” was added here. It was written in black letters with thin lines.

1997 – 2004

Celcom Logo 1997

The first major redesign made the logo more lively and dynamic. Even though the company used an identical font, the capital letters were changed to lowercase. Thus, Celcom had to evoke positive emotions in potential customers. Also, significant spacing between characters left “food for thought” for users. All lines under the wordmark have been removed, making the logo more readable.

A bird appeared in the upper right corner. Visually, it looks like a hummingbird. This bird was red, which directly references the transmission of information. The edges of the wings and the tail of the emblem are made with red dots, which makes the Celcom logo more mysterious.

2004 – 2009

Celcom Logo 2004

Another redesign made minimal changes to the logo. The font of the verbal inscription and the character case remained identical. At the same time, the dark blue color was replaced with a brighter shade. A red horizontal line has appeared from below, which rises slightly in the right corner. The color of the bird changed from red to blue. The only exception is one red wing.

2009 – today

Celcom Logo

The latest redesign to date has made the logo more confident and modern. The writing style remained the same, but the lines in the letters became bolder. Also, the bird was removed. Perhaps this is because not all users found associations between hummingbirds and mobile communications. Probably, the company put speed into this symbol because the bird makes up to 80 flaps of its wings per second. In general, an abstract emblem appeared in its place, conventionally divided into five blocks of different colors.

Font and Colors

Celcom Symbol

The basis of the logo was a classic sans-serif typeface. Apart from the first option, after all the redesigns, the basis was lowercase letters, which evoke positive emotions among potential customers. The Celcom brand name is easy to read and stands out from the competition.

The logo was based on a red and blue color palette. If, in the first stages, the company tried to use them in contrast, then the latest redesign led to the fact that blue became the dominant color, and it is what many people associate with the activities of a mobile operator.

Celcom color codes

French BlueHex color:#0075b9
RGB:0 117 185
CMYK:100 37 0 27
Pantone:PMS 7461 C
Selective YellowHex color:#fab91c
RGB:250 185 28
CMYK:0 26 89 2
Pantone:PMS 7549 C
Carrot OrangeHex color:#f29200
RGB:242 146 0
CMYK:0 40 100 5
Pantone:PMS 151 C
Spanish OrangeHex color:#ec660a
RGB:236 102 10
CMYK:0 57 96 7
Pantone:PMS Bright Orange C
Amaranth Deep PurpleHex color:#932e73
RGB:147 46 115
CMYK:0 69 22 42
Pantone:PMS 675 C
Spanish CarmineHex color:#ca1348
RGB:202 19 72
CMYK:0 91 64 21
Pantone:PMS 192 C
Cerise PinkHex color:#e73378
RGB:231 51 120
CMYK:0 78 48 9
Pantone:PMS 191 C