CertainTeed Logo PNG
Although the CertainTeed logo is austere, it inspires hope for the best. The shape and color of the glyphs say it directly. This palette is a sign of confidence in high-quality building materials and the use of innovative techniques in their production. Business style is conveyed through smooth lines, precise angles, and a minimalist structure, while reliability is conveyed through strict visual elements.
CertainTeed: Brand overview
CertainTeed was founded in 1904 in Illinois as General Roofing Manufacturing Company. George M. Brown built the business around roofing materials during a period of fast urban, industrial, and housing growth in the United States. The name CertainTeed came from the slogan “Quality Made Certain, Satisfaction Guaranteed,” where “Certain” was paired with “Teed,” a shortened form of “Guaranteed.”
In its first decades, the company focused on asphalt shingles and roll roofing. Its products were sold to contractors and distributors across the country, helping CertainTeed become an established roofing supplier by the mid-20th century. In that market, it faced competition from Owens Corning, founded in Ohio in 1938 and later active in both insulation and roofing.
The company later expanded beyond roofing into fiberglass insulation, drywall, and vinyl siding. That shift gave CertainTeed a wider place in the building materials sector, serving homeowners, contractors, and large construction firms. In 1977, it was acquired by Saint-Gobain, the French industrial group founded in 1665 and originally known for mirror glass before becoming a global materials company.
After the acquisition, CertainTeed kept its own brand and continued operating in North America. Saint-Gobain gave it access to wider resources and European production expertise, including glass wool and gypsum board technologies. From the 1980s through the 2000s, CertainTeed opened new plants and expanded distribution in the United States and Canada. In asphalt shingles, GAF remained one of its closest competitors for decades.
Meaning and History
In more than a century of the company’s history, there has been only one major redesign. Thus, the brand’s visual recognition is high. The basis of each logo is minimalism and conciseness in detail. The key element is the wording.
What is CertainTeed?
This is one of the largest companies in North America, whose products are purchased annually by tens of millions of citizens seeking to enter the construction industry.
1904 – 2011
The first version of the logo was presented immediately after the company’s founding. It was used as one of the key elements of CertainTeed’s advertising campaign. It is important to note that its name was spelled somewhat differently in the early stages of the company’s development, namely “Certain-teed.” Therefore, it was also displayed on the logo with a hyphen. It should be noted that, in parallel, several fonts were used for the logo, depending on the background and tasks. As a rule, it was a classic serif typeface. All letters, except for the initial, were made in lower case. If we talk about the color palette, it was a common logo at the time, in black and white.
Some versions of the CertainTeed logo included an additional inscription listing the types of products the company manufactures: “Paint, Varnish, Roofing, Linoleum, Oil Cloth, Related Products.” They were listed below the horizontal line separating the two lines of inscriptions.
2011 – today
Since 2011, the company’s name has appeared on the logo as a single word. However, the second letter “T” is also capitalized, allowing associations with the original version. The brand name was written in a strict bold sans-serif font. The blue color was chosen as the basis, as it looks harmonious and natural on a white background. Separately, it is necessary to note the minimum distances between the letters. Also, the company tried to make the style of some letters unique. This is evidenced by the absence of half of the vertical stripe in the letter “t.”
Under the main inscription, the name of the parent company, Saint-Gobain, is also in simple black font. A horizontal line has also been added at the bottom.
Font and Colors
The company used a classic font in both versions of the logo. However, additional changes were made to the peculiarity of writing individual characters. Thus, the inscription looked more progressive and confident, highlighting CertainTeed from the competition.
The choice of blue was not accidental, as many people associate it not only with the sky but also with evoking positive emotions. Also, it can be seen as a symbol of trust and potential.