CertainTeed Logo PNG
Although the CertainTeed logo is austere, it still inspires hope. The shape and color of the glyphs say it directly. This palette signals confidence in high-quality building materials and the innovative techniques used to produce them. Business style is conveyed through smooth lines, precise angles, and a minimalist structure, while reliability is conveyed through strict visual elements.
CertainTeed was founded in 1904 in Illinois as General Roofing Manufacturing Company. George M. Brown built the business around roofing materials during a period of fast urban, industrial, and housing growth in the United States. The name CertainTeed came from the slogan “Quality Made Certain, Satisfaction Guaranteed,” pairing “Certain” with “Teed,” a shortened form of “Guaranteed.”
In its first decades, the company focused on asphalt shingles and roll roofing. It sold its products to contractors and distributors nationwide, helping CertainTeed become an established roofing supplier by the mid-20th century. In that market, it competed with Owens Corning, founded in Ohio in 1938 and later active in both insulation and roofing.
The company later expanded beyond roofing into fiberglass insulation, drywall, and vinyl siding. That shift gave CertainTeed a wider place in the building materials sector, serving homeowners, contractors, and large construction firms. In 1977, Saint-Gobain acquired it; the French industrial group, founded in 1665, was originally known for mirror glass before becoming a global materials company.
After the acquisition, CertainTeed kept its own brand and continued operating in North America. Saint-Gobain gave it access to wider resources and European production expertise, including glass wool and gypsum board technologies. From the 1980s through the 2000s, CertainTeed opened new plants and expanded distribution in the United States and Canada. In asphalt shingles, GAF remained one of its closest competitors for decades.
Meaning and History
In more than a century of company history, the logo has had only one major redesign. As a result, the brand has strong visual recognition. Each logo is minimalist and concise. The key element is the wording.
What is CertainTeed?
This is one of the largest companies in North America, and tens of millions of people buy its products each year as they enter the construction industry.
1904 – 2011
The company presented the first version of the logo immediately after its founding. It was used as a key element of CertainTeed’s advertising campaign. In the company’s early development, the name was spelled differently: “Certain-teed.” Therefore, it was also displayed on the logo with a hyphen. It should be noted that, in parallel, several fonts were used for the logo, depending on the background and tasks. As a rule, it was a classic serif typeface. All letters, except the initial, were lowercase. The color palette was common at the time: black and white.
Some versions of the CertainTeed logo included an additional inscription listing the types of products the company manufactures: “Paint, Varnish, Roofing, Linoleum, Oil Cloth, Related Products.” They appeared below the horizontal line separating the two lines of text.
2011 – today
Since 2011, the company’s name has appeared on the logo as a single word. However, the second letter, “T,” is also capitalized, linking it to the original version. The brand name is set in a strict bold sans-serif font. We chose blue as the base color because it looks harmonious and natural on a white background. Separately, the minimum distances between letters are important. The company also tried to make some letters unique. This is evidenced by the absence of half of the vertical stripe in the letter “t.”
Under the main inscription, the parent company’s name, Saint-Gobain, is also in a simple black font. A horizontal line has also been added at the bottom.
Font and Colors
The company used a classic font in both logo versions. However, the designer made additional changes to the unique way the characters are written. As a result, the inscription looked more progressive and confident, setting CertainTeed apart from the competition.
The choice of blue was no accident, as many people associate it with the sky and positive emotions. It can also be seen as a symbol of trust and potential.