Changan is an abbreviated name for the Chinese company Changan Automobile Group. It is the third-largest in the country, state-owned, and part of the China South Industries Group. The enterprise appeared thanks to the project of the Private Engineering Corporation and is located in Chongqing, where it has been operating since 1862. The brand represents mainly cars, trucks, commercial vans, minibusses. In addition, the company has two of its brands: Chang’an and Chana. She also manages divisions created in conjunction with Ford and Mazda, which produce vehicles for the domestic Chinese market. The company also owns a joint venture with JMCG (Jiangling Motor Corporation Group). It produces Landwind SUVs on it.
Meaning and History
Changan’s roots date to the mid-19th century when Li Hongzhang opened a military-grade factory, the Shanghai Foreign Armaments Bureau. It was originally located in Shanghai but was relocated to Chongqing during the Sino-Japanese War. This happened in 1937.
Car production started in 1959, when Chongqing Chang’an Arsenal, under an agreement with the government, developed and assembled the Changjiang Type 46. It became the first production car in the PRC and was produced under license from Suzuki. In 2009, the company bought two small specialized firms, Hafei and Changhe. The second was later taken over by the Jiangxi provincial administration and was restructured, eventually becoming a subsidiary.
In 2010, the brand experienced two major events. First, it has risen to the fourth position in terms of car production in the country. Second, the company received an updated logo for its consumer products, while commercial production remained with the same logo in the form of a red arched structure.
In 2012, the company was split into two new structures cooperating with foreign car manufacturers – Changan Ford and Changan Mazda. During this period, 72 percent of its production was passenger cars. In 2017, the company announced that it would completely reorient its sites to produce electric vehicles by 2025. Although the countdown of the activity of the automobile brand dates back to 1862, the history of its logos dates back to 1957. To date, she has four of her emblems.
To finally determine the style, the authors of the logo experimented at first. The trial ended when they turned the double arch over and shaped it into a wide “V.” As you know, this letter symbolizes victory, but here it also looks like a bird’s wings raised for flight.
1957 – 1998
The debut logo was a double arch curved upwards. It was in a red oval and was connected by the ends to the bottom line of the base figure. At the same time, the arch overlapped the upper side of it, which made it seem that the strip was open. Thus, four white hollow parts appeared, separated by red strokes of different configurations. An inscription was placed to the right of the graphic emblem. It was the brand name in Chinese or English, in black capital letters. Although all the symbols were sloping, elongated, with rounded corners, some had an individual design. For example, “A” was depicted as an isosceles triangle with a lower bar.
1998 – 2010
After tweaking, the emblem received a volume created by the correct combination of shadows and highlights on the gray. The developers retained the shape of the arch but added width to the lines. They worked the same way with the oval. The letters have been changed the most. Thanks to the oblique cuts, they have become stylish and curly. Tips appeared at the ends of the “C.” The triangular “A” had its lower half shortened (improvised crossbar). The right side of “G” is now diagonal. The designers replaced the black color of the lettering with blue.
2010 – 2020
The graphics have been completely redesigned. The authors turned the emblem over, placing the arch upside down. They made a wide “V” out of it, resembling two wings when flapping. The oval also became elongated: it received the shape of a ring, slightly narrowed at the bottom. Behind it was a trapezoidal frame. All elements were three-dimensional and set against a blue background with gradient transitions. The inscription has remained the same.
2020 – present
The current emblem is in line with the current fashion for 2D style logos, so it is flat and simple. The designers removed various special effects, visually unloading them. But at the same time, they retained the basic components: the letter “V,” a trapezoidal frame, and double edging.
Font and Colors of the Emblem
The inscription is made in an individual typeface, in which “A” has the form of a triangle since its crossbar is lowered down and forms an edge. The letter “G” has the right side cut diagonally.
The logo’s color scheme is simple and currently consists of a combination of deep blue and white. Previously, black, red, and several shades of gray were used.