The British producer of bamboo toilet paper and paper towels, Cheeky Panda, has undergone a complete rebrand. The work was done by the agency B&B Studio. The changes affected the logo, packaging, and overall presentation style of the products.
The brand’s main character is now a panda named Colin. Its image leads the packaging design, becoming larger and more expressive. Previously, the company’s symbol appeared in various forms, rendering it less recognizable. Now Colin has become the brand’s unified image and the visual center of the entire product line.
The new logo is complemented by redesigned packaging. The previous design emphasized bamboo stalks, creating an overly rigid image. The new approach addresses this issue by introducing soft, natural illustrations of the plant. The color saturation and textures convey a sense of purity and lightness.
The packaging’s visual structure has also changed. Each product category now has its own distribution of illustrations, and white space is part of the composition. On the tissue packaging, the graphics resemble bamboo shoots, reinforcing the natural theme.
The company has eliminated plastic from its packaging, reinforcing the brand’s environmental direction. According to Cheeky Panda, using bamboo reduces carbon dioxide emissions by 65.5 percent compared to regular toilet paper. All packaging is recyclable.
Cheeky Panda was founded in 2016 by entrepreneurs Julie Chen and Chris Forbes. The products are now sold in 25 countries and include 16 product types certified as B Corps. In 2023, the brand ranked first in the United Kingdom for the environmental performance of its toilet paper, which is made from FSC-certified bamboo. The company’s annual revenue exceeded $ 15 million.
Recently, Cheeky Panda completed a $1.2 million crowdfunding round, bringing together more than 1,000 investors. The funds are directed toward expanding the product range and promoting new categories, including baby wipes and biodegradable straws.
Plans for a $300 million IPO have been postponed due to the current economic environment, but the company is expanding its presence in major retail chains, including Waitrose and Boots. The focus is on the growing interest in bamboo products and their low carbon footprint.
The renewed image of Cheeky Panda reflects the brand’s development and its aim to strengthen its position among producers of natural consumer goods, while maintaining a balance between environmental responsibility, quality, and an appealing appearance.