Sweep has introduced a refreshed visual identity with a redesigned logo that takes a bold new approach to typography. The new design embraces a stronger, more expressive style, highlighting character and confidence.
The old logo featured a sleek, elongated typeface with uniform line thickness. The letters were tall and narrow, spaced closely together, giving it a structured and precise feel. The deep green color reinforced a calm and neutral look.
The updated design adopts a heavier typographic style, with sharp cuts and angular transitions in the letterforms. The “S,” “W,” and “E” have the most noticeable changes, with their shapes interlocking to create a sense of motion. These tweaks add rhythm and energy, setting the typography apart from typical sans-serif styles.
One of the standout features of the new design is the contrast in stroke width. Unlike the previous version, which had a consistent thickness, the updated typeface varies in width—it is wider at the top and taper toward the bottom in some letters. This adds depth, making the lettering more visually engaging.
The deep green has been replaced with a rich dark brown, giving the design a more grounded and solid feel. Contrast works well with the heavier letterforms, emphasizing their sculptural quality.
The redesign gives Sweep a stronger and more distinct visual presence. The shift from a minimalist typeface to a bolder, more detailed lettering style makes the branding feel more dynamic. The combination of sharper letter shapes, varied strokes, and the updated color palette results in a logo with a confident and refined look, marking a new phase in Sweep’s identity.
