Chivas Logo

Chivas LogoChivas Logo PNG

Love and premium taste is encoded in a visual sign. The Chivas logo indicates an aged elite drink, which is sealed in ancient qvevris. Its taste is covered with legends, and the recipe is carefully guarded.

Chivas: Brand overview

Founder:Chivas Brothers
Scotland, United Kingdom
The Chivas blended Scotch whiskey brand belongs to Chivas Brothers and other brands: Royal Salute, Glenlivet, Ballantine’s, Longmorn, Aberlour, and many others. The manufacturer loves to experiment, so the range of premium alcohol is not limited to just one type of Chivas Regal. By changing the mixture of grain and malt varieties, the distillery produces different strengths and aging drinks. He achieves the exquisite taste and aroma of whiskey for over 200 years.

Meaning and History

Logo Chivas Regal

The Chivas Brothers story began in 1801 or even earlier when John Chivas decided to join the business of his brother James, who owned a grocery store in Aberdeen. Together they founded a new family business – the production of high-quality alcoholic beverages. It was the best that John and James could come up with, as they managed to get the approval of the royal court. In 1843, they began supplying Balmoral Castle with fresh produce. Queen Victoria and her husband Albert of Saxe-Coburg and Gotha liked the whiskey aged in the cellar under the shopping center so much that they recommended it to all their acquaintances.

In 1909, the first Chivas Regal was born – the foundation of the modern Chivas brand. It was very popular before Prohibition and then returned to the market again, winning the favor of Dean Martin, Frank Sinatra, and other pop stars. Since 2003, the Chivas Brothers company has belonged to the international holding Pernod Ricard, along with all factories and trademarks. The assortment is constantly replenished with new types of alcohol, but the basic principles do not change: whiskey, as before, is of high quality and long aging.

What is Chivas?

Chivas Regal is a vintage brand of Scottish whiskey produced by the French company Pernod Ricard in the Speyside Valley. The drink owes its unique taste to this flourishing region, traditional aging in oak barrels, and the blending process. There are wide varieties of Chivas, which differ in composition, age, and preparation technology. For example, Regal XV is aged in Grande Champagne cognac barrels.

Now Chivas’ solid reputation is confirmed not only by its history but also by its unique logo. Identica developed the modern design. It belongs to the British Michael Peters, who created the emblems for Universal, Sony, Johnnie Walker, Nike, Levi’s, Vodafone, Captain Morgan, and other global brands.

Chivas Regal Logo

It took about four years to redesign Chivas. Peters considered it his goal to make the world happy, so he did not use gloomy tones. He chose a discreet shade of gold to present the whiskey name in a whole new way. To the left of the inscription, the artist placed another element carrying positive energy – a talisman in the shape of a heart.

By the way, the Chivas Regal labels have a completely different logo. It looks like a wide heraldic shield decorated with intersecting spears. The main color can be red or blue. At the top is the name of the blended whiskey. The designers placed it on a scroll-shaped strip. At the bottom, on another scroll, is the appearance of an alcoholic drink. In the middle, there is an oval, which indicates the aging: usually 12, 18, 21, or 25 years.

Chivas: Interesting Facts

Chivas Regal, known for its exceptional blended Scotch whiskies, has a long history from 1801 when the Chivas Brothers opened a luxury grocery store in Aberdeen, Scotland. This brand has become synonymous with quality and luxury in the whisky world.

  1. Early Days: The Chivas Brothers started by selling luxury items and French brandies, setting the stage for the brand’s upscale image.
  2. Blending Innovators: In the mid-19th century, they pioneered aged whiskies to cater to wealthy customers, helping popularize blended Scotch worldwide.
  3. Royal Approval: In 1843, they received a Royal Warrant from Queen Victoria, boosting their prestige significantly.
  4. Luxury Whisky: Introduced in 1909, Chivas Regal 25 was aimed at America’s elite and quickly became a symbol of luxury.
  5. Prohibition Era: Even during the U.S. Prohibition, Chivas Regal was available as a medicinal whisky, maintaining its presence in the market.
  6. Post-War Growth: The introduction of Chivas Regal 12 Years Old and its global expansion post-World War II made it a luxury brand internationally, especially in America.
  7. Cultural Icon: The brand has been featured in movies, songs, and books, representing wealth and sophistication.
  8. Special Editions: Chivas has released unique editions like Chivas Regal The Icon, using Scotland’s rarest whiskies, often collaborating with luxury brands.
  9. Going Green: Chivas Brothers is focused on sustainability, working to lower carbon emissions, conserve water, and promote responsible sourcing.
  10. Supporting Entrepreneurs: The Chivas Venture, started in 2014, supports startups that aim to blend profit with a positive global impact, showcasing Chivas’s commitment to social entrepreneurship.

From its origins in luxury grocery to becoming a global symbol of whisky excellence, Chivas Regal stands out for its commitment to quality, innovation, and luxury, appealing to whisky lovers and enthusiasts worldwide.

Font and Colors

Chivas Emblem

Chivas stands out from other brands with its unusual heart symbol. Michael Peters added it to highlight the Scotch origins of the whiskey, as it is an imitation of the traditional Luckenbooth brooch. Unique jewelry dates back to the late Middle Ages. They were used as a powerful magical artifact that protects against the evil eye and brings good luck in ancient times. And in the 19th century, Luckenbooth became a traditional decoration of the inhabitants of Scotland. They represent devotion and love. On the Chivas emblem, the heart is complemented by a crown associated with the royal order’s receipt.

Chivas Symbol

The wordmark font is similar to Stratford Bold developed by URW Type Foundry. It features short serifs with rounded ends. The main color of the logo is gold. Perhaps it symbolizes the metal from which the Luckenbooth brooches were made. On bottle labels, gold is combined with red or blue.

Chivas color codes

Pale BrownHex color:#966e46
RGB:150 110 70
CMYK:0 27 53 41
Pantone:PMS 7574 C