CIF Logo

CIF began in France in 1965 under Unilever, when abrasive powders still dominated household cleaning. The brand entered the market with a different format: liquid cleaners for domestic surfaces. Its first major product was a lemon-scented cream cleaner designed for several tasks, from floors to kitchens and bathrooms.

The cream format shifted attention from rough powders to a cleaner, more convenient, daily surface-care formula. By the 1970s, CIF had become one of France’s leading household cleaning brands and a major player across Europe. Its growth led to several new formats, including sprays, wipes, gels, and refill options for larger packs.

During the 1990s and 2000s, CIF expanded its range with specialized cleaners for stainless steel, glass, carpets, and other household surfaces. Its marketing focused on removing grease and soap residue without intensive scrubbing. The brand developed its line for practical home use, covering multiple cleaning tasks rather than a single product type.

CIF later became a global Unilever brand sold in different regions under names such as Jif, Cilit Bang, and Mistolin. The source history describes it as one of Unilever’s billion-turnover brands and one of the names linked to the rise of liquid surface cleaners. In many markets, its green lemon logo and yellow packaging became recognizable markers of the brand’s place in household cleaning.