Cisco Logo PNG
The emblem of the company splatters with energy and vigorous activity. The Cisco logo shows how as a result of active processes associated with developments and inventions, necessary and useful products are born that change the life of mankind for the better.
Cisco: Brand overview
| Founded: | December 10, 1984 |
| Founder: | Leonard Bosack, Sandy Lerner |
| Headquarters: | San Jose, California, U.S. |
| Website: | cisco.com |
Meaning and History
The IT company appeared thanks to the efforts of Sandy Lerner and Leonard Bosack, who were not only scientists but also spouses. Sandy was head of the computer hardware department at Stanford University Graduate School of Business, and Leonard was in charge of the computer science department at the same university. They co-developed local area network (LAN) technology, founding Cisco on its basis.
However, in 1986 they were forced to leave the university because the administration decided to file criminal lawsuits against scientists for the appropriation of programs, equipment, and other intellectual property, which did not exist. It’s just that Lerner and Bosack used their facilities to create their IT products. A year after being fired, Stanford University gave them the software of a multi-protocol router and two computer boards. In addition to the two scientists, the early team also included programmer Greg Satz, sales manager Richard Troiano, and CEO Bill Graves.
In the company’s name, its founders reflected their love for San Francisco, using the Golden Gate Bridge tower and a slightly new version of the city name for the logo. This idea was proposed by John Morgridge (second head of the firm). The concept of the logo is to connect distant objects with the help of technological innovations. In total, the corporation has four logos in its arsenal.
What is Cisco?
It is one of the world’s largest manufacturers of computing and telecommunications equipment. Its products are designed primarily for companies that offer their customers communication services. Cisco was founded in 1984.
1984 – 1990
The debut symbolism accurately conveys the image of the observation towers of the iconic bridge. They are depicted as digital graphs and consist of thin lines of different lengths, united at the top and bottom by solid stripes: on one side, they have a curved shape, on the other – straight. The tops of the red structures are not pointed and look like miniature platforms. There is no text in the emblem – it was used only on nameplates.
1990 – 1996
As a result of the revision of the identity, the emblem received a different color and style. The bridge has acquired abstract features and consists of white stripes of different heights. It has no connecting elements – only a blue background in the form of a rectangle. At the bottom, there is a red-colored cisco systems label—elongated, elegant letters from the Sans Serif category.
1996 – 2006
After the undertaken redesign, the logo looks neater. The regrouping of the elements facilitated this. The vertical stripes have become even, clear, and reduced in number. Due to their increased width, they are now smaller than before, but they take up the same space from edge to edge of the blue rectangle. The designers moved the inscription higher, making the letters large. In the word “Cisco,” they replaced the uppercase “C” with a capital letter since it was previously in lowercase.
2006 – today
To achieve a clear shape of the Internet signal reception bands and at the same time preserve the appearance of the legendary bridge, the developers have lengthened the two highest lines. Moreover, they widely spaced them, so a lot of free space was formed between them. The company name is at the bottom and is in lower case. The designers removed the horizontal rectangle, offering three color options for the logo: black, light blue, and dark blue with red text. The authors of this version are Joe “Phenom” Finocchiaro and Jerry “The King” Kuyper.
Cisco: Interesting Facts
Cisco Systems, Inc., more commonly known as Cisco, is a major player in the tech industry, focusing on networking, cybersecurity, and telecommunications. Founded in 1984 by Leonard Bosack and Sandy Lerner from Stanford University, Cisco has significantly influenced the internet’s framework.
- Name Origin: Cisco is named after San Francisco, its birthplace. Its logo, reflecting the Golden Gate Bridge, pays tribute to this origin.
- Networking Breakthrough: Cisco’s debut product was a multi-protocol router, which allowed different network protocols to communicate, akin to translating between languages. This was vital in the internet’s early days.
- Internet Development: Cisco played a critical role in developing and expanding the Internet, with its routers handling a significant portion of global Internet traffic in the 1990s.
- Growth Through Acquisitions: Cisco has acquired over 200 companies to diversify its products, enter new markets, and integrate new technologies.
- Cybersecurity Pioneer: In 1994, Cisco launched the PIX Firewall, marking its entry into cybersecurity as one of the first successful firewall products.
- Educational Initiatives: Cisco created the Cisco Networking Academy in 1997, providing IT and career-building programs globally. This program has trained millions in networking and cybersecurity.
- Fortune 100 Recognition: Cisco is a Fortune 100 company celebrated for its financial performance, global influence, innovative approach, quality management, and social responsibility.
- Corporate Social Responsibility: Cisco is involved in social projects, including disaster response, healthcare, and education, showcasing its commitment to societal well-being.
- Adapting to Changes: Cisco has adapted to shifts in the market and technology, transitioning from a hardware focus to software and cloud services to meet the digital world’s evolving demands.
Cisco’s growth from a small startup to a leading force in networking and cybersecurity demonstrates its innovative spirit, strategic expansion, and dedication to making the digital world more connected and secure. Its technologies are fundamental to the Internet’s infrastructure, affecting businesses, governments, and individuals globally.
Font and Colors
From the very beginning, the founders of the IT company focused on simple and understandable visualization. They chose a California landmark – the Golden Gate Bridge, located in the city of San Francisco. At all times, the authors emphasized the key emphasis on combining the bridge with the signal reception diagram of the Internet connection to demonstrate the utility, usefulness, and practicality of their products.
The modern version of the logo uses a geometric typeface called Futura Bold. It is smooth, grotesque, with even cuts at the ends. It was created by designer Paul Renner and first published by Linotype.
The color scheme of the current emblem echoes all previous modifications because it exists in three versions. One logo is completely black; the second is completely blue; the third consists of blue stripes and red lettering. The background is a neutral white color.
Cisco color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
| Spanish Sky Blue | Hex color: | #00a0da |
|---|---|---|
| RGB: | 0 160 218 | |
| CMYK: | 100 27 0 15 | |
| Pantone: | PMS 801 C |
Who made the Cisco logo?
The idea for the original logo was suggested by one of the leaders of Cisco – John Morgridge. A new version, introduced in 2006, was created by Jerry The King Kuyper and Joe Phenom Finocchiaro.
Is the Cisco Webex logo changed?
In the summer of 2021, the Cisco Webex brand received a new logo, and with it, the Webex by Cisco name. Now its main visual symbol is the blue-green double-helix “W,” which symbolizes joined hands.
What does the Cisco logo symbolize?
On the one hand, the logo is shaped like a radio wave and represents Cisco’s core business. But in fact, this pattern symbolizes San Francisco’s Golden Gate Bridge, which was originally depicted on the company’s logo.
Is Cisco a brand?
Yes, Cisco is a full-fledged brand with its name, logo, and icon system protected by copyright.
