Citadel Logo

Citadel LogoCitadel Logo PNG

Precision is the guiding principle behind the Citadel logo. It’s as clean, precise, and uncompromising as the products it represents because firearms need to be handled with care. The style of the emblem is mature and classic but with elements of individuality. It is a way to show the product, attract customers, and show the long historical roots of the company.

Citadel: Brand overview


Citadel is the brand name under which different types of firearms are produced. It is owned by Armscor, a large private Philippine corporation that has been on the market for over 100 years. Under the management of the enterprise, the brand produces about 150-200 thousand special-purpose goods. The range includes different pistols, shotguns, revolvers, rifles, and other weapons.

The visual identity of Citadel fully reflects the essence of the brand and its specialization. The main element is a powerful name, made in a strict classic font. As a bright addition, and expressive graphic sign resembling a coat of arms is used. Both elements demonstrate brutality, courage, and a sense of strength.

Meaning and History

Citadel Logo History

Citadel has established itself as one of the most successful manufacturers of firearms. As a part of a large corporation, it participates in arming state power units. During its existence, the company was able to develop and implement projects of exclusive technologies used in the manufacturing process of firearms. As a result, their samples were highly appreciated by experts and presented for sale in different countries.

Citadel products are recognizable by their bold, masculine logo. It consists of the brand name in capital letters with characteristic serifs (spiky type) and a bright shield icon. The last element is a bright accent which symbolizes progressiveness. This is also evidenced by two crossed lightning bolts located on the shield. The overall concept is complemented by a bright contrasting color scheme consisting of 3 shades.

What is Citadel?

Citadel is a trademark that stands for the manufacture of firearms. Since 1905, it has been privately owned by Armscor Corporation, known for its high-tech developments. In close cooperation, the company produces more than 100 thousand pistols and shotguns. All of them are created taking into account the established standards and certifications.

A feature of the visual identity of Citadel is that it has not changed since its inception. The trademark operates under a brutal logo that reflects its values ​​and principles of work. It is based on a strict inscription denoting the company’s name, complemented by a shield symbol. The first element is distinguished by classic expressive coloring and a special font made in the Gothic style.

Powerful letters show strength, confidence, and rigor. The second element is a shield with the letter C and two lightning bolts crossed on top of it. The chosen performance is associated with a sense of protection and a pronounced adherence to principles. The brand responsibly approaches the production process, strictly observing all standards, which directly affects the quality of products.

On the inscription itself, you can see the ebb created due to the play of shadows of a dark color. This is an additional emphasis on the company’s solidity, as well as its high status. Among the additional characteristics, one can single out the design of the graphic symbol. The shield is visually divided into two parts, painted in different shades. They are in balance with each other, as all stages of production in Citadel.

Coloring is a separate aspect of the visual concept. It includes expressive and contrasting shades. The designers have chosen them to complement each other and make the emblem memorable. The combination of the chosen colors resulted in a stylish and energetic logo that emphasizes the brand’s strength.

Font and Colors

Citadel Symbol

The modern Citadel logo is presented in the original design. The style solution selected by the designers favorably emphasizes the best aspects of the brand. The massive lines of the font emphasize confidence and professionalism. An additional characteristic is a Gothic style associated with brutality.

Each word mark stands out well due to clear lines, small spaces, and sharp serifs. On the left side of the inscription is a stylized badge resembling an element of protective ammunition. The thematic symbol perfectly balances the inscription, making the logo unique. It stands out in the first letter of the name of the company C and bright lightning.

They are crossed among themselves, which symbolizes special masculinity and strength as a coloring selected bright, stylish colors. Shades of orange and yellow, as well as rich red, were used to decorate the shield. This palette demonstrates strength, energy, and progressiveness.

To balance the bright colors, the traditional black shade was also used. It contains thin lines separating the security symbol and the inscription’s main symbol. This color evokes associations with high status, reliability, and professionalism.

Citadel color codes

Canary YellowHex color:#fff101
RGB:255 241 1
CMYK:0 5 100 0
Pantone:PMS 3955 C
AmberHex color:#ffc209
RGB:255 194 9
CMYK:0 24 96 0
Pantone:PMS 7549 C
Pigment RedHex color:#ec1020
RGB:236 16 32
CMYK:0 93 86 7
Pantone:PMS Bright Red C
Yellow OrangeHex color:#fdb05e
RGB:253 176 94
CMYK:0 30 63 1
Pantone:PMS 1485 C
Dark OrangeHex color:#fb900b
RGB:251 144 11
CMYK:0 43 96 2
Pantone:PMS 151 C
Light SalmonHex color:#fba177
RGB:251 161 119
CMYK:0 36 53 2
Pantone:PMS 163 C
TangeloHex color:#f75210
RGB:247 82 16
CMYK:0 67 94 3
Pantone:PMS 1655 C
Jet BlackHex color:#3c3636
RGB:60 54 54
CMYK:0 10 10 76
Pantone:PMS 412 C
Smoky BlackHex color:#0d0505
RGB:13 5 5
CMYK:0 62 62 95
Pantone:PMS Black 6 C