Cizeta Logo PNG
Cizeta: Brand overview
Cizeta Automobili, an Italian supercar manufacturer, has had a short but memorable life in the automotive industry. Founded in 1988 by Claudio Zampolli and Giorgio Moroder, Cizeta was an ambitious company with a clear vision. Zampolli brought to the company the automotive experience he had gained while working with renowned brands such as Lamborghini, Dallara, and Maserati, while Moroder, a renowned music producer, provided a unique perspective.
Based in Modena, Italy, Cizeta set out to create high-end exotic performance sports cars. The ambitious goal reflected a desire to stand out in a crowded luxury market.
The company’s premiere – and ultimately only – model, the V16T, debuted at the 1988 Los Angeles Auto Show. Powered by a stunning 540-horsepower V16 engine, the V16T was not just a car but the epitome of luxury and dynamism, with a price tag in excess of $300,000.
The company Cizeta aimed to produce 100 supercars a year, which was not an easy task. The difficulties of low-volume production of exotic cars and financial difficulties soon became evident. By the time the company closed in 1994, only 20 V16Ts had been built.
The recession of the early 1990s exacerbated Cizeta’s difficulties, making attracting investors and customers in the highly competitive and specialized supercar market a challenge. Despite its best efforts, the realities of the industry proved too harsh for the company to overcome.
Cizeta’s legacy is one of ambition and innovation, albeit short-lived. The V16T is still recognizable today for its unique design and proportions. However, business problems proved insurmountable, and Cizeta lasted only six years. The company’s history serves as a reminder of the fierce competition and challenges faced by those who dare to enter the elite world of automobile manufacturing.
Meaning and History
1985 – 1994
The Cizeta logo is powerful, just like the hand-built cars produced by this American-Italian company. The logo depicts three beasts, which hints at the “beastly” characteristics of the cars: power, strength, aggressiveness, and high speed. It is also a hint to the she-wolf, who nurtured the twins Romulus and Remus, as it is believed that the emblem depicts wolf heads. The color palette is also historical: yellow and blue are the colors of the city of Modena, where the main office of the company is located. In the upper part of the round background is the name of the brand, typed in a wide font sans-serif.
When looking at this logo, it is immediately clear that we are dealing with a car like a wolf: fast, strong, and fearless. The yellow and blue colors seem to speak of the place where the company is from, giving each car a hometown pride. The name at the top of the logo is bold and easy to read.
