The use of modern skin and hair care methods is exemplified in the Clarins logo. Nourishing elements encapsulated in cosmetic capsules work wonders. The logo illustrates that the company offers a full range of cosmetic products.
Clarins: Brand overview
Founded: | 1954 |
Founder: | Jacques Courtin-Clarins |
Headquarters: | Paris, France |
Website: | clarins.com |
Meaning and History
The brand’s logo is based on its name, as it is customary in the fashion world to label products in small bottles, jars, and tubes. The word “Clarins” is prominently visible, and the minimalist style allows easy transfer of the logo to labels, caps, and any advertising surfaces.
What is Clarins?
Clarins is a French cosmetic company founded by Jacques Courtin-Clarins in 1954 and still owned by his family. The family has diversified the business to include spas and wellness centers. The company creates all its innovative products in its own laboratories. The headquarters is located in Paris.
Clarins: Interesting Facts
Clarins is a fancy skincare, makeup, and perfume brand from France that cares about using natural stuff, developing new ideas, and looking after the environment.
- How It Started: In 1954, Jacques Courtin-Clarins opened a beauty spa in Paris. He believed feeling good and looking good come from being happy inside and out, and that idea has helped Clarins make their products ever since.
- First Big Hit: Their first product was a massage oil made from plants that tightened and stretched skin. People loved it, and it helped Clarins become famous for using plants to make beautiful stuff.
- Still a Family Thing: Clarins isn’t part of a big company; the same family still runs it. This means they promised to make good, innovative, earth-friendly products.
- Plants Are Key: They’re known for picking the best plants for their products. They study plants to determine which ones are the best for the skin, ensuring their products are nice and safe.
- Earth-Friendly: Clarins works hard not to harm the planet. They get their ingredients in a way that doesn’t hurt the environment, make their packages eco-friendly, and help nature projects worldwide.
- Innovation: In 1985, Clarins was the first to make a serum that mixed water- and oil-based parts to help with skin problems. It’s one of their top sellers now.
- Spa Roots: They have spas that offer special treatments using their products and massage techniques to help you relax and make your skin look great.
- Always Inventing: Clarins has labs for creating new skincare products. It has many patents, which means it invented things no one else has.
- Helping Others: The Clarins Foundation supports projects that help kids, education, and health, showing that it’s about more than beauty.
- All Over the World: Clarins is sold in over 150 countries, but it still maintains its French style, focusing on quality, elegance, and natural beauty.
Clarins stands out because they mix nature with the latest beauty science, making products that people care about quality, the environment, and luxury.
Font and Colors
Throughout the existence of the cosmetic brand, there has been only one logo, which is still used today. It contains two inscriptions arranged in tiers and outlined above and below by arched lines. The arcs have a slight thickening in the center and narrow towards the ends. The word “Clarins” is horizontally centered, while “Paris” is below.
Although the focus is on the font, it does not vary greatly. The upper inscription is in a classic serif font, and the lower one is in the same style. Additionally, in the first word, the letters are close together, while in the lower one, they are slightly spaced apart. The color palette is monochrome, consisting of red (letters, arches) and white (background).
Clarins color codes
Red | Hex color: | #f7053d |
---|---|---|
RGB: | 247 5 61 | |
CMYK: | 0 98 75 3 | |
Pantone: | PMS 185 C |