Clarins is a French cosmetics brand founded in 1954 by medical student Jacques Courtin-Clarins, named it by his last name. Now it is a large world-renowned company engaged in the production of luxury cosmetics and perfumery.
Meaning and History
The trademark logo is based on its name since, in the fashion world, it is customary to mark products in small bottles, jars, and tubes. The word “Clarins” is visible, and its minimalist style makes it easy to transfer the logo to labels, covers, and any advertising surfaces.
Font and Color of the Emblem
For the cosmetic brand’s entire existence, it had only one logo, which is still used today. It contains two inscriptions, arranged in tiers and outlined above and below with arched lines. The arcs have a slight thickening in the center and taper at the ends. The word “Clarins” is placed horizontally in the middle and “Paris” below.
Although the main focus is on the font, it doesn’t have much variety. The top lettering is in a classic serif typeface, while the bottom one is the same style. Moreover, in the first word, the letters are closely spaced, with a small breakdown in the lower. The color palette is monochrome: it includes red (letters, arches) and white (background).