Clarins Logo PNG
The use of modern skin and hair care methods is exemplified in the Clarins logo. Nourishing elements encapsulated in cosmetic capsules work wonders. The logo illustrates that the company offers a full range of cosmetic products.
The history of Clarins began in Paris in 1954, when Jacques Courtin opened the first Institut de Beauté on Rue Tronchet. Born in 1921, he left medical studies to combine science with cosmetology. The name Clarins came from a stage role he played in his youth and later became his surname.
From the very beginning, the brand relied on plant extracts and linked skincare to overall well-being. Curtin personally analyzed clients’ skin conditions and selected formulas. Early products were oils used in spas. In 1962, the first mass-market body-contouring product, “Masvelt,” was released.
In 1968, Clarins entered the perfume retail market. They introduced feedback cards inside the packaging, creating a direct line of communication with customers. In 1974, Christian Courtin joined and led international expansion into multiple markets.
During the 1970s, while competitors promoted tanning, Clarins focused on sun protection for families. In 1984, the company went public and opened a factory in Pontoise, keeping production in France.
In 1985, Double Serum was introduced, featuring a dual-chamber system for separate release of its active phases. In 1987, the Eau Dynamisante fragrance was released, and the brand abandoned animal testing.
By 1990, Clarins led the European premium skincare market. In 1995, Olivier Courtin joined R&D. The group expanded into skincare, makeup, and fragrance, including Thierry Mugler and Azzaro.
In 2008, the family took the company private. Competition with L’Oréal remained a constant factor. In 2020, Clarins sold its fragrance division, including Mugler and Azzaro, to L’Oréal.
Meaning and History
The brand’s logo is based on its name, as it is customary in the fashion world to label products in small bottles, jars, and tubes. The word “Clarins” is prominently visible, and the minimalist style makes the logo easy to transfer to labels, caps, and any advertising surfaces.
What is Clarins?
Clarins is a French cosmetic company founded by Jacques Courtin-Clarins in 1954 and still owned by his family. The family has diversified the business to include spas and wellness centers. The company creates all its innovative products in its own laboratories. The headquarters is located in Paris.
Font and Colors
Throughout the cosmetic brand’s existence, there has been only one logo, which is still used today. It contains two inscriptions arranged in tiers and outlined above and below by arched lines. The arcs have a slight thickening in the center and narrow towards the ends. The word “Clarins” is centered horizontally, while “Paris” appears below.
Although the focus is on the font, it does not vary greatly. The upper inscription is in a classic serif font, and the lower one is in the same style. Additionally, in the first word, the letters are close together, whereas in the lower one, they are slightly spaced. The color palette is monochrome, consisting of red (for letters and arches) and white (for the background).