Clean & Clear Logo

Clean & Clear was introduced by Johnson & Johnson in 1956 as a skincare brand focused on oily and blemish-prone skin. Its first product was Klear Pak medicated pads, an acne-treatment format created for a specific skin concern rather than general face care. From the beginning, the brand was tied to practical products for breakouts.

Over the following decades, Clean & Clear expanded from medicated pads into a broader skincare line. The range came to include cleansers, toners, moisturizers, and spot treatments, giving the brand a fuller role in daily routines for people dealing with recurring blemishes. Acne care remained the main part of its product identity.

During the 1980s and 1990s, Clean & Clear shifted its communication toward teenagers and young adults. Advertising from that period used young models and focused on common skin issues among younger consumers. In 1997, the brand was refreshed with transparent packaging and new products, including the Advantage acne systems, giving it a more youth-oriented market image.

In the 21st century, Clean & Clear continued adding formats such as scrubs, wipes, sheet masks, and facial-care lines, including Morning Burst. In 2022, Johnson & Johnson moved its consumer health brands, including Clean & Clear, into the new independent company Kenvue. The brand now offers more than 60 skincare products in over 45 countries, with acne care and younger consumers still at the center of its market position.