Clearasil Logo PNG
The components of the composition point and clearly “hit” unwanted skin rashes. The Clearasil logo shows that the product contains antibacterial compounds that eliminate the problem once and for all.
Clearasil traces back to 1949, when Ivan Combe, after working at Young & Rubicam and Pharmacraft, founded Combe Incorporated. He interviewed teenagers and pharmacists and found that acne was a major unmet need. Existing treatments targeted adults and were poorly accepted by younger users.
In 1950, Combe and chemist Kedzie Teller launched Clearasil, a sulfur and resorcinol ointment tinted to match skin. Unlike Acnomel, it was tailored for teenagers and designed with a milder odor. It became one of the first acne treatments in the US aimed specifically at young consumers.
Early distribution faced resistance from pharmacies, so Combe offered free trial stock in exchange for follow-up orders. Word of mouth among students helped, but the turning point came with television.
In 1957, Clearasil sponsored ABC’s American Bandstand, hosted by Dick Clark. The show reached a national teen audience, and Clark actively endorsed the product. The association became widely recognized and was later referenced by Rolling Stone in 1973.
In 1960, Combe sold Clearasil to Vick Chemical, later Richardson-Vicks. The brand expanded internationally and, in 1975, partnered with radio figure Wolfman Jack to maintain its youth appeal.
In 1985, Procter & Gamble acquired Richardson-Vicks. During this period, competition intensified, including Oxy by SmithKline Beecham.
In 2000, P&G sold Clearasil to Boots Group. In 2006, Boots Healthcare International became part of Reckitt Benckiser, where the brand remains.
Meaning and History
At all times, the emblem bore the company name, which it had adopted at its debut acne treatment. Today, two variants of the logo are known, almost identical, repeating each other. The exception is the single details that make each version unique.
What is Clearasil?
This is a brand from the Reckitt Benckiser family that offers a variety of products specially designed for acne-prone skin, including daily cleansers, scrubs, spot treatments, and pore-cleansing pads. The products combine powerful active ingredients with gentle care components, making them effective and safe for regular use. The brand is a reliable ally for teens and adults with problematic skin, understanding both the emotional and physical aspects of acne and providing solutions that address current breakouts while helping to prevent future ones.
1950 – the 1960s
The initial version of the logo included only one inscription, the name of the cosmetic product. It was done in a classic serif print. The letters resembled the styles of the two typefaces: they were a blend of Scotch Modern Bold and Valencia Serial Xbold, with some changes.
the 1960s – 1979
In this version, the developers have replaced the font. The letters were taller than before, the serifs disappeared, and there was a slight disparity. The end of the word “Clearasil” has been slightly reduced and raised. Instead of charcoal black, the designers suggested graphite black.
1979 – the 1980s
Keeping a single inscription in the logo, the developers focused on the typeface. They replaced it with another sans-serif, wider and bolder.
the 1980s – 2003
The modified title was set in a font similar to Newside FP Italic. It was a combination of uppercase (“C,” “I”) and lowercase letters (all others). The characters were bold, tall, italic, and right-aligned. Two of them (“r” and “a”) were connected – they touched a little at the top.
2003 – 2006
The evolution of the emblem led to the emergence of outline letters. They were made with thin blue lines and were hollow inside. Moreover, the developers have replaced the old typeface with one that removes italics. They also cut off the tail at “a,” rounded off the hat at “r,” and added an “i” rhombus to replace the classic dot.
2006 – 2008
In 2006, the transition to a font used for two consecutive periods took place. It was a simple typeface consisting of schematic letters of the same type: the characters were drawn with curved lines, which gave them a geometric feel. The “C” looks like a staple, and the “i” has a dot instead of a cube. The emblem was painted dark blue.
2008 – 2012
The company switched to a radically different logo style. Round signs were replaced with strictly geometric ones, with smooth corner transitions. The developers cut off the lower fragment of the letter “a” and removed the upper one of the letter “r.” They made a dot above the “i” in the form of a miniature rectangle. To the right of the inscription, three multi-colored stripes go around it with a semi-oval. The blue, red, and gray lines are randomly placed and, in some places, overlap. They have a thickened middle and pointed ends.
2012 – 2018
This version contains dark blue, rounded letters. Moreover, the designers replaced the rhombus above the “i” with a red dot. They also added a curly brace, which they positioned horizontally, pointing downwards.
2018 – today
In the current version of the logo, the graphic structure has been completely changed. The bottom curly brace, which was added earlier, was corrected by the designers, turning it into a triangular pointer. Moreover, they significantly increased the emblem area and made it the background for the only inscription. Therefore, the cosmetic brand name is now on a wide rectangle.
The bottom of the geometric shape is pointed and emphasized by a gray stripe with a slight gradient: darker on the left and lighter on the right. The word “Clearasil” appears at the bottom of the logo. There is a free blue space at the top. The white letters are in the same style as before. They stand out clearly against a dark background. At “l,” “a,” “i,” “r,” the bottom of the legs is cut off and rounded at a slight angle.
Font and Colors
Brand names share a common element: the company name. It is present in all variants. The modern logo features an inverted curly brace that represents a pimple.
Both versions use different typefaces. In the first emblem, it is contoured, with several truncated elements on the letters. The second logo uses a combination of streamlined uppercase and lowercase characters. The basic font type is plain sans serif. The main colors are blue, red, and silver.